Successfully integrating social media within your wider digital marketing strategy can pay dividends for your business. With so many platforms to choose from, it can be difficult to know where to start; but with the right expertise behind you you’re sure to reap the many rewards on offer.
Twitter, Facebook, Google+ and Pinterest are a sample of the various outlets that allow you to develop the presence of your business online; but there has to be a valid reason for you to be using any of them. Simply being there isn’t enough and if you’re going to do social media you need to do it right.
At Seven Creative, we have many years of experience when it comes to the matter and are well-placed to offer our expert advice as to the most appropriate strategy for you. Here are 6 of the benefits you can look forward to as a result of successful social media management:
Manage Your Brand Reputation and Captivate New Audiences
Every business can benefit from customer feedback; which people are always keen to provide online. If you aren’t there to respond then you can’t help them resolve their issues. Social media provides the platform to give your customers a point of contact; that will not only help ensure their happiness, but also allow you to do so in the view of others. Making a good impression with your ability to resolve any problems can help you keep on top of your brand reputation and attract new interest.
Understand and Educate Your Customers
Effective, hands-on social media management can be a great way to get to know your target audience better. Through structured, regular engagement with those interested in your services, you can begin to learn what makes your potential customers tick and better inform them of how you can assist. By not simply selling but also listening you’re sure to improve the way you approach your general marketing ethos.
Establish Yourself as an Industry Leader
One way to impress your target customers is to showcase your expertise surrounding the industry that you work within. You can do this through social media not only by educating your followers about your own services, but also through commenting on relevant news and topics from your line of work.
Give Your Customers the Capacity to Market for You
The great thing about optimising social media channels effectively is that once you develop people’s awareness of your brand, they’ll start to tell other people about it – meaning you’re getting free marketing from individuals and companies who are genuinely enthusiastic about the services you have to offer.
Boost the SEO of Your Website
There’s plenty of speculation surrounding the exact benefits social media linking can have on the ranking of your site with Google and Bing. As the search engine algorithms evolve, more emphasis is being placed on social media clout; and it is certainly an effective way to drive people to your website. This in itself can help with SEO; as leads sourced through social media are likely to engage with your site for longer – an important factor when it comes to SEO.
Drive Increased Website Traffic
As well as these SEO benefits, there is also the more obvious fact that a large, well-managed social media following will help you to ramp up your site visitors. The more widely-known your brand becomes, the more website traffic you can look forward to. If you can then convert these people through your site, you can look forward to increased income and positive business development.
Social Media Management Sheffield
When running a business, it can be difficult to find the time to fit in extra marketing activity. Our social media management Sheffield team can take away the hassle for you. Find out more about how our experts could help you to generate increased website traffic – and grow your online profile – by giving us a call today on 0114 383 0711.