Archives for Social Media Management

6 Ways Social Media Marketing Can Help Your Business

social media management sheffieldSuccessfully integrating social media within your wider digital marketing strategy can pay dividends for your business. With so many platforms to choose from, it can be difficult to know where to start; but with the right expertise behind you you’re sure to reap the many rewards on offer.

Twitter, Facebook, Google+ and Pinterest are a sample of the various outlets that allow you to develop the presence of your business online; but there has to be a valid reason for you to be using any of them. Simply being there isn’t enough and if you’re going to do social media you need to do it right.

At Seven Creative, we have many years of experience when it comes to the matter and are well-placed to offer our expert advice as to the most appropriate strategy for you. Here are 6 of the benefits you can look forward to as a result of successful social media management:

Manage Your Brand Reputation and Captivate New Audiences

Every business can benefit from customer feedback; which people are always keen to provide online. If you aren’t there to respond then you can’t help them resolve their issues. Social media provides the platform to give your customers a point of contact; that will not only help ensure their happiness, but also allow you to do so in the view of others. Making a good impression with your ability to resolve any problems can help you keep on top of your brand reputation and attract new interest.

Understand and Educate Your Customers

Effective, hands-on social media management can be a great way to get to know your target audience better. Through structured, regular engagement with those interested in your services, you can begin to learn what makes your potential customers tick and better inform them of how you can assist. By not simply selling but also listening you’re sure to improve the way you approach your general marketing ethos.

Establish Yourself as an Industry Leader

One way to impress your target customers is to showcase your expertise surrounding the industry that you work within. You can do this through social media not only by educating your followers about your own services, but also through commenting on relevant news and topics from your line of work.

Give Your Customers the Capacity to Market for You

The great thing about optimising social media channels effectively is that once you develop people’s awareness of your brand, they’ll start to tell other people about it – meaning you’re getting free marketing from individuals and companies who are genuinely enthusiastic about the services you have to offer.

Boost the SEO of Your Website

There’s plenty of speculation surrounding the exact benefits social media linking can have on the ranking of your site with Google and Bing. As the search engine algorithms evolve, more emphasis is being placed on social media clout; and it is certainly an effective way to drive people to your website. This in itself can help with SEO; as leads sourced through social media are likely to engage with your site for longer – an important factor when it comes to SEO.

Drive Increased Website Traffic

As well as these SEO benefits, there is also the more obvious fact that a large, well-managed social media following will help you to ramp up your site visitors. The more widely-known your brand becomes, the more website traffic you can look forward to. If you can then convert these people through your site, you can look forward to increased income and positive business development.

Social Media Management Sheffield

When running a business, it can be difficult to find the time to fit in extra marketing activity. Our social media management Sheffield team can take away the hassle for you. Find out more about how our experts could help you to generate increased website traffic – and grow your online profile – by giving us a call today on 0114 383 0711.

The Importance of Using Pinterest as Part of Your Social Media Marketing Strategy

pinterest social media sheffieldYou may well use Facebook, LinkedIn and Twitter as part of your social media marketing strategy, but what about Pinterest? With over 70 million users worldwide, it is now the 4th most popular social network, and not to be underestimated.

How Does Pinterest Work?

It’s free to sign up, and Pinterest users can upload, save, sort and organise images, or ‘pins’ through collections known as pin boards. Users can browse the content of others, and save individual pins to their own pin boards using the ‘Pin it’ button. If browsing a website other than Pinterest, images can be pinned to users’ pin boards using a ‘Pin it’ button that can be downloaded to the bookmark bar on your web browser. Users can also ‘repin’ pins from others on their own pin boards.

Driving Sales with Business Pages

In addition to accounts for personal users, Pinterest also allows businesses to create business pages that they can use to promote their company online. These pages could be described as ‘virtual shopfronts’, allowing Pinterest users to browse items for sale on their website. And it’s big business; brand studies have continued to show that Pinterest is more effective at driving sales than other forms of social media. As well as images, business pages can also include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.

Pinterest and Search Engine Optimisation

Last month, San Diego hosted the “Social Media Marketing World 2015” conference, where several social media professionals shared their expertise on established and developing trends in social media. According to the conference, Pinterest has been dubbed ‘the new Google’, due to the fact that it has a powerful search which many people actually turn to before the search engine giant. It might sound unbelievable, but the reason for this is that many people simply prefer the visual search results that Pinterest offers. Pins on Pinterest also have great longevity too, for example, if you share a pin today, it will still be coming up in search results weeks, months and even years later.

Sheffield Social Media Management Services

As the 4th most popular social media channel in the world and an invaluable tool for driving sales, it’s never been more important to get to grips with Pinterest and start reaping the benefits. Here at Seven Creative, we offer ongoing Sheffield social media management services which can include contributing to and monitoring your business’ Pinterest account. Call us today on 0114 383 0711 today for more information about how we can help you.

Why Is Organic Facebook Page Reach Decreasing?

Organic reach on a Facebook page refers to how many people you can reach for free by posting to your Page. But as many people who manage a Facebook page may have noticed, the organic reach of posts has declined significantly over the last few months.

Here’s What Facebook is Saying

facebook page marketing

Brian Boland of the Ads Product Marketing team at Facebook published an article recently in response to the influx of questions from users regarding their concerns about the decline in organic reach for their Facebook pages.

He said: “My colleagues and I at Facebook understand that this has been a pain point for many businesses, and we’re committed to helping you understand what’s driving this change so your business can succeed on Facebook.”

So, Why is Organic Facebook Reach Declining?

Boland explained that the organic reach is declining due to the increased competition for spots in the News Feed. The more content that is being created and shared every day, the harder it is for businesses to gain exposure in the News Feed.

Facebook’s News Feed is designed in such a way that it shows the content that it deems as most relevant to each individual, rather than all the possible content that they could be shown. Therefore, although the average number of stories that could appear in a person’s News Feed each time they log in is 1,500, the News Feed displays only about 300.

Facebook’s News Feed Algorithm

But if you’re anything like me, this might annoy you somewhat! I want to be shown all my news, in chronological order, from all of my friends, and from all of the pages I like. Is that too much to ask? According to Boland, it is, and he states that this ‘real time’ approach has limits. He explained: “People only have so much time to consume stories, and people often miss content that isn’t toward the top when they log on. This means they often do not see the content that’s most valuable to them.”

In response to those who would prefer to see everything, every piece of content from every friend and page, Bolan stated the following: “In our tests, we’ve always found that the News Feed ranking system offers people a better, more engaging experience on Facebook. Additionally, given the amount of content in the average News Feed, using a real-time system for content would actually cause Pages’ organic reach to decrease further.”

Is Organic Reach Dropping Because Facebook is Trying to Make More Money?

Isn’t this the question on everyone’s lips?! Bolan’s response to this is as follows: “No. Our goal is always to provide the best experience for the people that use Facebook. We believe that delivering the best experiences for people also benefits the businesses that use Facebook. If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses.”

Using Facebook Effectively for Your Business

After this flat ‘no’ from Bolan, which understandably many are sceptical about, how can you move forward to use Facebook effectively for your business? Despite the clear indication that the more you pay, the more your fans see, Bolan insists that organic content still has value on Facebook. Bolan said: “Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed.”

Social Media Management Sheffield

As experts in social media management Sheffield, Seven Creative would love to hear your thoughts on this. Do you want to see a complete, unfiltered, real-time Facebook News Feed, or are you happy with the way that the Facebook algorithm arranges your content? Have you seen a decrease in the organic reach of your Facebook page recently?

5 tips for managing your online reputation

5 tips for managing your online reputation

5 tips for managing your online reputation

All it takes is one disgruntled customer and before you know it they’re shouting to the world about how terrible you are! All-of-a-sudden you don’t care about your customers, you do a terrible job, and your main business activity is simply ripping people off. Forget the years of hard work you spent making sure that your customers receive excellent service and value for money – you’re now the worst-of-the-worst!

Maybe it was simply a misunderstanding, or a miscommunication, or a genuine mistake – but the fact is that unless you act quickly, your reputation could be seriously damaged!

Therefore, to help you avoid this happening, here are 5 tips to help you protect your on-line reputation:

1. If you have a business Facebook account, make sure you use it.

For many businesses, this is the route many of their disgruntled customers use to vent their spleen these days. Maybe they didn’t get the result the wanted using the proper complaints procedures or perhaps they just want to teach the company a lesson, the fact is, unless you act quickly, many people will see their side of the disagreement without ever getting yours.

So how do you deal with this potential problem? You need to be there when it happens. If you’ve got a Facebook Page, it’s no good visiting once a month to see what’s going on. You need to be there, replying to comments, deleting anything that isn’t in your interest and blocking potential trouble causers. If someone has a complaint, call them or email them and get it resolved in private.

More importantly than this, one of the best ways as a business to establish credibility and engender trust is to open up clear communication channels – and Facebook provides an excellent way to do this!

If you’re customers are going to say something about you publicly on Facebook, make sure it’s something nice. If they have a complaint, make sure it never reaches Facebook.

2. Monitor review sites

In the old days, you’d lean over the garden fence and ask your neighbour if they know a good plumber. Or you’d ask your friend for the name of that decorator they used last year.

Suddenly, in the internet age, we’re doing it differently. I don’t ask my auntie if that hotel she used in Barcelona was any good, I go to Trip Advisor. I’m looking for a local plumber; I’ll go to My Builder. How about a nice restaurant? I’ll go to Yelp. A holiday cottage? Let me have a quick look on Reevoo.

If you run a business you need to know which sites you’re likely to be reviewed on and monitor them. And, if you find an unfair review, complain and get it removed. It’s also not a daft idea to ask your customers to write a review for you on these sites!

3. Open clear communication channels

One of the biggest issues that can cause a small problem to blow out of all proportion is to do with poor communication. We’ve already spoken about Facebook helping to open up clear communication channels but there are also many other ways to provide a way for your customers to get in touch with you.

Why not send a feedback questionnaire after every job? How about following up each completed job with a phone call a month later? Do you have a clear support channel?

Letting your customers know you’re available and want to hear back from them means that they’re more likely to talk to you directly if they have a problem. Making it difficult for them to get in touch means you might not get the opportunity to discuss the problem if something is perceived to have gone wrong.

4. Keep your business persona and your private life separate

Brilliant solicitor by day, ‘techno-freak’ by night. The two don’t really tally too well, do they? …I think I’ll have a look for a different solicitor. There is nothing wrong with ‘techno’ music (whatever that is) but it might not fit too well with the day job.

If your hobby, or your friends, or your political opinions, or your religion, or whatever it might be is could be controversial or contradictory or not ‘fit’ with your day job, keep it separate and private. This isn’t to say that there is anything wrong with any of these things or you have anything to be ashamed about, it’s more the point that you need to keep the focus on what you do.

Of course, there’s no reason for customers not to become friends – and friendship is all about shared interests – but you need to make sure that someone picks you or your company based on your merit, good work and excellent reputation and doesn’t make their decision not to work with you because you have, for example, different political opinions.

If you have a personal Facebook account (or other personal social media account for that matter), you should consider keeping it private.  This way you’ll help make sure you’re only be associated with your professional services.

5. Expect the worst

We’re all busy. We all have a ‘to do’ list as long as our arm. We all have to prioritise sometimes at the expense of the softer side of customer service. But, just because you don’t hear from someone, doesn’t mean that everything is fine and they’re happy.

Good restaurants have learnt this lesson well – the waiter will ask you if everything is OK with your meal shortly after you’ve started eating. And you also need to assume that your customers will not pro-actively mention anything to you if there is a problem. It’s probably a cultural thing in this country – people often won’t complain; they don’t like to be seen to be causing a fuss. It is, however, much easier to fix a problem as it appears than to deal with the aftermath when it grows out of all proportion – and the way to do this is to ask the question… at the right time!

If you would like to discuss Seven Creative’s Social Media Management packages including online reputation management, call us today on 0114 383 0711 or get in touch through our contact page