The ‘Undeliverable Email’ Notifications Problem

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It’s a very common problem to, out of the blue, start to get lots and lots of ‘mail delivery failure’ type emails but unfortunately there’s not a lot we can do to stop this.

Short explanation

The ‘Undeliverable Email’ Notifications Problem

The ‘Undeliverable Email’ Notifications Problem

When spammers send out their spam emails they need to pretend these emails are from a legitimate source otherwise they won’t be successfully delivered. Every email has certain information extra attached to it such as a sender address so you know who it’s from. Spammers will fake this information to make sure the emails get through spam filters so if you’re suddenly receiving a lot of ‘mail delivery failure’ messages, there’s a very good chance someone is sending out spam emails pretending to come from your email address.

The good news is it’s probably nothing personal, it’s unlikely to affect your domain adversely in the long-term, and the problem normally tails off after a week or two

Longer explanation

From my experience, the problem usually spikes within the first week and only lasts about 2 or 3 weeks in total.

The best way to understand why this happens, in my opinion, is to think about it like this:

Imagine if Jim didn’t want to receive a letter in the post from Bob but Bob wanted to send a letter to Jim anyway. If, when Bob puts his letter to Jim in the post, he puts the ‘sender’ address on the back of the envelope as someone else other than himself, Jim wouldn’t know the letter was from Bob until he actually received it and opened it.

Just like a letter you receive in the post, emails also have a ‘sender’ address that can be ‘faked’ or ‘spoofed.’

In the example above, Bob is the email spammer – he wants to send emails to Jim (and millions more) about things like fake watches and pharmaceuticals – but his emails would be easily caught by spam filters because Bob is a known spammer. Jim, on the other hand, is just one of millions of random recipients. And the sender address on the back of the ‘envelope’ is yours because you’re not a known spammer so emails from you pass easily through the spam filter… although it could actually be anybody’s address used as the ‘sender’

So, here is why you’re getting so many ‘Undeliverable Email’ Notifications:

  1. Bob sends his millions of emails out to random recipients,
  2. Bob puts the ‘sender’ address as yours,
  3. the spam filters see that these emails are from, they know you’re not a spammer, so they let these emails through the filter,
  4. Jim, on the other hand, opens the email from Bob and sees it’s spam so marks it accordingly
  5. after a while, the spam filters begins to suspect you are a spammer
  6. the spam filters begin to reject emails from you they now think you’re a spammer
  7. you start getting ‘undeliverable email’ notifications as these emails are rejected and sent back to what they believe are the ‘sender’ i.e. you
  8. now his email’s are getting rejected, Bob starts to use a different ‘sender’ address
  9. your ‘undeliverable email’ notifications begin to tail off as Bob is now using someone else’s address as the ‘sender’ address

So, the bad news is that there is no way we can talk to Bob directly to ask him nicely to not use your email address as the ‘sender’ address

The good news is that it’s nothing personal, there shouldn’t be any long-term damage to your domain name, and the problem should naturally stop after a few weeks all by itself

 

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