Archives for social media Sheffield

6 Ways Social Media Marketing Can Help Your Business

social media management sheffieldSuccessfully integrating social media within your wider digital marketing strategy can pay dividends for your business. With so many platforms to choose from, it can be difficult to know where to start; but with the right expertise behind you you’re sure to reap the many rewards on offer.

Twitter, Facebook, Google+ and Pinterest are a sample of the various outlets that allow you to develop the presence of your business online; but there has to be a valid reason for you to be using any of them. Simply being there isn’t enough and if you’re going to do social media you need to do it right.

At Seven Creative, we have many years of experience when it comes to the matter and are well-placed to offer our expert advice as to the most appropriate strategy for you. Here are 6 of the benefits you can look forward to as a result of successful social media management:

Manage Your Brand Reputation and Captivate New Audiences

Every business can benefit from customer feedback; which people are always keen to provide online. If you aren’t there to respond then you can’t help them resolve their issues. Social media provides the platform to give your customers a point of contact; that will not only help ensure their happiness, but also allow you to do so in the view of others. Making a good impression with your ability to resolve any problems can help you keep on top of your brand reputation and attract new interest.

Understand and Educate Your Customers

Effective, hands-on social media management can be a great way to get to know your target audience better. Through structured, regular engagement with those interested in your services, you can begin to learn what makes your potential customers tick and better inform them of how you can assist. By not simply selling but also listening you’re sure to improve the way you approach your general marketing ethos.

Establish Yourself as an Industry Leader

One way to impress your target customers is to showcase your expertise surrounding the industry that you work within. You can do this through social media not only by educating your followers about your own services, but also through commenting on relevant news and topics from your line of work.

Give Your Customers the Capacity to Market for You

The great thing about optimising social media channels effectively is that once you develop people’s awareness of your brand, they’ll start to tell other people about it – meaning you’re getting free marketing from individuals and companies who are genuinely enthusiastic about the services you have to offer.

Boost the SEO of Your Website

There’s plenty of speculation surrounding the exact benefits social media linking can have on the ranking of your site with Google and Bing. As the search engine algorithms evolve, more emphasis is being placed on social media clout; and it is certainly an effective way to drive people to your website. This in itself can help with SEO; as leads sourced through social media are likely to engage with your site for longer – an important factor when it comes to SEO.

Drive Increased Website Traffic

As well as these SEO benefits, there is also the more obvious fact that a large, well-managed social media following will help you to ramp up your site visitors. The more widely-known your brand becomes, the more website traffic you can look forward to. If you can then convert these people through your site, you can look forward to increased income and positive business development.

Social Media Management Sheffield

When running a business, it can be difficult to find the time to fit in extra marketing activity. Our social media management Sheffield team can take away the hassle for you. Find out more about how our experts could help you to generate increased website traffic – and grow your online profile – by giving us a call today on 0114 383 0711.

The Importance of Using Pinterest as Part of Your Social Media Marketing Strategy

pinterest social media sheffieldYou may well use Facebook, LinkedIn and Twitter as part of your social media marketing strategy, but what about Pinterest? With over 70 million users worldwide, it is now the 4th most popular social network, and not to be underestimated.

How Does Pinterest Work?

It’s free to sign up, and Pinterest users can upload, save, sort and organise images, or ‘pins’ through collections known as pin boards. Users can browse the content of others, and save individual pins to their own pin boards using the ‘Pin it’ button. If browsing a website other than Pinterest, images can be pinned to users’ pin boards using a ‘Pin it’ button that can be downloaded to the bookmark bar on your web browser. Users can also ‘repin’ pins from others on their own pin boards.

Driving Sales with Business Pages

In addition to accounts for personal users, Pinterest also allows businesses to create business pages that they can use to promote their company online. These pages could be described as ‘virtual shopfronts’, allowing Pinterest users to browse items for sale on their website. And it’s big business; brand studies have continued to show that Pinterest is more effective at driving sales than other forms of social media. As well as images, business pages can also include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.

Pinterest and Search Engine Optimisation

Last month, San Diego hosted the “Social Media Marketing World 2015” conference, where several social media professionals shared their expertise on established and developing trends in social media. According to the conference, Pinterest has been dubbed ‘the new Google’, due to the fact that it has a powerful search which many people actually turn to before the search engine giant. It might sound unbelievable, but the reason for this is that many people simply prefer the visual search results that Pinterest offers. Pins on Pinterest also have great longevity too, for example, if you share a pin today, it will still be coming up in search results weeks, months and even years later.

Sheffield Social Media Management Services

As the 4th most popular social media channel in the world and an invaluable tool for driving sales, it’s never been more important to get to grips with Pinterest and start reaping the benefits. Here at Seven Creative, we offer ongoing Sheffield social media management services which can include contributing to and monitoring your business’ Pinterest account. Call us today on 0114 383 0711 today for more information about how we can help you.

Not Sure About Using Social Media for Your Business? You Need to Read This!

The 10 most important lessons to learn when running your social media campaign for your business

The 10 most important lessons to learn when running your social media campaign for your business

Here at Seven Creative, we’ve been using social media for business since social media went mainstream, so it’s part of the marketing mix we understand very well.

For virtually every business, having a good and consistent presence on social media is vital in terms of raising awareness, educating your audience, and generating leads – so it’s important to get it right!

We see many businesses doing it well. However, we also see many, many businesses doing it badly, or even worse, not doing it at all! Therefore, we thought we should put together a quick list of the main areas your business needs to focus on when planning and implementing your own social media campaign.

The 10 most important lessons to learn when running your social media campaign for your business

  1. Get to know your customers – you probably already feel like you know who your customers are but it’s still a very useful exercise to sit down with a pen and paper to really find out about them; create customer profiles, get to know them, find out what makes them tick. We’ve been setting up and managing social media campaigns for businesses for many years and I can’t stress enough how important the information you’ll discover during this exercise will be when it comes to creating the strategy and managing an effective ongoing social media campaign!
  2. Make effective use of your time – Let’s face it, nobody wants to waste time, and there is very little more demoralising than putting a lot of time into a project only to get no discernible return on that effort. Therefore, use what you found out about your customers during the profiling stages of your campaign to make sure you’re focusing your effort where it’s most likely to work.
  3. Measure your results – Find out what works best and do more of it. Find out works less well and do less of it. Now repeat. For example, ask your enquiries how they found you. Measure engagement and figure out what it was that increased it. Look at the stats. This is vital if you’re going to use your time effectively.
  4. Go to where your customers are – During the profiling stages you found out where your target audience is online – where they feel comfortable and ‘hang out’ – so go and meet them there. Get into those circles and make contact!
  5. Stop selling and start engaging – Nobody wants to be sold to! The adverts during the TV show are not why people are watching TV, they’re simply a tolerated inconvenience. People want to engage, be entertained, and to have their online experience enhanced. If you’re not doing that, you’re doing it wrong.
  6. Be responsive – Give people what they want, when they want it, and be there when they want to engage with you. Understanding your customer means you know why and when they’re online, where they are, and what they want. Cater for this and you’ll become an enjoyable part of their online experience. Don’t forget, however, this is a two-way street.
  7. Make a commitment – Get it in the calendar and stick to it. You need to commit to an hour a day for creating new content, timely replies to engagement, and maintaining a consistent presence. This needs to be a priority, even when you get busy at work. Having a social media presence is about creating conversations, not about advertising to people. Without this commitment, you’ll lose trust quickly.
  8. Remember your reputation – Focus on being available and providing excellent customer service, and your reputation will look after itself. It is, however, very easy to ruin your reputation if you’re not careful, and many of your customers will know this. Remember that you’re signing up to provide potentially public customer service, meaning you’ve got to do it very well!
  9. Don’t bother your friends and family – Creating an audience is tough, so for many businesses, the logical first step is to start by using your friends and family as your audience. But this is a bad idea. It is a sure-fire way to annoy people and be honest; are they even your target audience anyway? Instead, you should focus on creating an audience of your potential customers and leverage them to boost your audience further. If you’ve ever tried this, you’ll know it’s not easy. However, it is doable.
  10. Let the experts do it for you – Instead of letting social media get in the way of your main business activities, why not let the experts do it for you? With many years of experience we can set up and manage the whole ongoing campaign on your behalf, or even simply mentor you through doing it yourself.

Whatever you decide to do, call us on 0114 383 0711 today for more information on social media campaign planning, setup, and ongoing social media management.

Back to Basics: What is Content Marketing and How Can it Benefit your Business?

content marketing

No doubt you’ve heard the phrase ‘content marketing’ being thrown around in the last few years; but do you really understand what it means? Everyone knows that the ultimate goal of marketing is to grow a business, increase sales, and therefore increase profit. So where does the ‘content’ come in?

Content marketing grows a business by creating and sharing information with your target audience. This content may educational, insightful, or simply entertaining; and by engaging with people through this content, they will be more likely to buy your products and services.

The Content Marketing Institute sums it up nicely:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Why is Content Marketing Important to Your Business?

In order to understand why content marketing is important to a business, it’s useful to describe the four steps of the buying cycle (as outlined by Forbes Magazine).

Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.

Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.

Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.

Buy. Finally, the customer makes their decision and moves forward with the transaction.

Traditional Marketing vs. Content Marketing

So, traditional marketing is perfect for the latter 2 stages, in so much as it allows customers to educate themselves about the solution, and provides them with the information to compare products. But content marketing goes that little bit further; it enables companies to raise awareness of solutions, and educate consumers about products that they may have never thought about before.

Content marketing allows potential customers to get to know your company before you’ve even met them. They can find your content, find value in it, and by the time they pick up the phone or send an email to make contact, they’ve already made the decision that they want to work with you. The trust has already been established, meaning that high pressure sales tactics are no longer needed. Customers are already well into the sales cycle by the time they contact you. Genius, right?!

Content Marketing, Social Media and SEO

The benefits of content marketing don’t stop there. Content marketing supports other digital marketing channels by providing additional content that can be shared on social media. It will also have a positive effect on your SEO as it will generate natural inbound links, and build up good content on  your website or blog that will be found by search engines.

Expert Content Marketing Company in Sheffield

Are you too busy to get to grips with content marketing, or don’t have time to manage it in-house? Here at Seven Creative, we’re content marketing specialists, and we can help. We can write engaging, informative content on your behalf; content that potential customers will find interesting, engaging and useful. We’ll even share it across your Facebook, Twitter and LinkedIn accounts for you, increasing the return on investment from your social media. Give us a call on 0114 383 0711 or email us at contact@sevencreative.co.uk to find out how we can help to grow your business with content marketing today.

63rd Birthday of the Peak District National Park Celebrated by Google Doodle

peak district google doodleAs a digital marketing agency offering social media management, SEO services and web design in Sheffield, it’s always a lovely surprise to see what Google has in store with the latest Google doodles.

We love this morning’s doodle, which celebrates the 63rd birthday of the Peak District and Britain’s first national park.

The doodle features the sun rising behind a gritstone tor called the Salt Cellar, which has been formed over the centuries by years of erosion from the elements. The sun forms the second ‘o’ in Google, and the colourful illustration of the rolling hills features two walkers exploring the rugged landscape.

It goes without saying that we are massive fans of the Peak District, Sheffield is a fantastic city and it’s great to have such a beautiful national park right on our doorstep. Nice job Google!