Archives for sheffield copy writer

The Importance of Keeping the News Page on Your Website Updated

content marketingA news page is a common feature on many websites, and used properly, is a great addition to your site. If you have a news page on your website, ask yourself honestly – when was the last time it was updated? If you can’t remember when you last put an article or news bulletin on it, you need to act fast!

It can be really discouraging for potential customers when they check out a company’s news page only to find that it hasn’t been updated for months. It really doesn’t make a good impression and you may find potential customers asking themselves a few questions. Are they not very busy? Have they gone out of business?

You may have been meaning to update the content on your news page, but maybe it keeps getting put to the bottom of the list. In order to keep it up to date, you need to set aside a block of time during the week to make sure this all important task is carried out. That means posting regular articles that inform customers and readers of your latest news, products, services, event etc. And you’ll benefit from it too – not only do potential customers see interesting, relevant content; search engines love fresh content.

Content Ideas for your Website’s News Page

You might not think that you have anything to talk about and may worry about generating ideas, but there are lots of things you could write a short article about. Sharing testimonials is a great idea, as is sharing and commenting on industry news, welcoming a new member of staff – you get the idea!

Keeping visitors coming back to your website is also something to consider. Your regular customers may be very familiar with your site, but why not give them something new to read on their next visit? Loyal customers will be genuinely interested in your news, so adding fresh material to your site on a regular basis means that will come back to see what’s going on.

Concise and Captivating Content

Content needs to be concise and captivating, getting to the point quickly, and providing the option for readers to find out more. Text should be in bite sized sections, making it easy to scan and process the information with little effort. Text heavy paragraphs that aren’t broken up by images or bullet points are a real put off!

If you’ve been meaning to add regular articles to your news page, or simply update your website copy but never quite got round to it, we can help. Our blog writing service means that we can even write regular news articles on your behalf, ensuring that you’ve always got fresh content. Call us on 0114 383 0711 or email us at  contact@sevencreative.co.uk for more information.

5 Top Tips on Writing for Web

Understanding how internet users read online text is half the battle of writing great web content.

The truth is, people don’t really web content word for word, the way you would a beautifully written novel for example.

They prefer to pick out key words and sentences to get an overall understanding of the content. This means that web copy needs to be scannable.

So, here are my 5 top tips for writing for the web!

copy-writing-for-web

1. Use Sub -headings

Sub-headings are a great way of breaking up the text into bite size chunks. They make it easy for readers to scan over the page, and digest the information without being swamped in text heavy web pages.

2. Highlight Keywords

Highlighting a keyword in bold or adding a hyperlink again makes the information easier to scan and digest. Readers are naturally drawn to the highlighted words and phrases, which should be integral to the understanding of the article.

3. One Idea per Paragraph

Keep paragraphs short, and as a rule, only include one key idea in each paragraph. Again, this will help readers to absorb the information easily and maintain the structure of your article. Generally, if readers are not captured by the first sentence, they will tend to skip the rest of the paragraph and move on to the next one.

4. Word Count

Opinions differ on the correct length of an online article or blog post. My personal preference is around 400 words, and never more than 600. This might not sound like a lot, but if you consider the attention span of readers and their preference for bite sized chunks of information, you can actually fit a fair few ideas into an article of this length. Which brings me my next point..

5. Use Bullet Points

Bulleted lists are easy to read, quick to scan, and can deliver a great deal of information in just a few lines. Perfect of web users!

If you have written a blog post or article, and need a hand editing or proofreading to make sure it’s perfect for the web, I can help. Whether you need content written from scratch, or you would like an expert to check through your grammar, punctuation and style, call Content Writer Extraordinaire on 0114 383 0711.

For our full range of Sheffield copy writing services, please visit Seven Creative’s website at www.sevencreative.co.uk, the leading marketing agency in Sheffield.