Archives for seo

Search Engine Optimisation – getting it wrong vs. getting it right

SEO services

SEO services

If you’ve ever paid for search engine optimisation (SEO) or are wondering if it will help your website, you need to read this.

SEO is certainly a buzz word at the moment but where do you get all the facts – how much should it cost? What results should I expect? How do I tell if it’s working? Am I being ripped off?

This article will show you how SEO done well will give you great long-term results and how SEO done badly can ruin your website rankings.

So, what is search engine optimisation?

SEO is simply the process communicating with Google and the other main search engines to make sure they have a clear understanding of how important your website is, where your target customers are, and what your products & services are.

Once this is done properly, you’ll appear in search results when your target customers search for the products and services you provide… or at least that’s the theory!

So, why is this not simple?

It’s not possible to get an accurate number of how many websites there are currently available but the last estimate put this approaching three quarters of a billion (750,000,000) with the majority of these in English.

Every one of these sites wants relevant visitors and the search engine’s job is therefore to fetch the appropriate results for you when you do a search based on factors such as where you are, what language you speak, and what you’re looking for.

The problem is that if Google can’t understand the purpose of your site or doesn’t get a true representation of how important your site is, you won’t appear in the right results.

So, what is the wrong type of SEO?

Google is a piece of software, it visits sites using what is known as its ‘Googlebot’ and the measure it uses to evaluate sites is called its algorithm.

Poor quality SEO companies will tell you that Google assesses a website is by looking at how many other sites link to the website in question– in other words, lots of links to your site = important website – but this only has a very small element of truth in it.

The reality is that Google is not stupid. Back in the old days of the internet you could get away doing SEO like that but Google continues to become smarter and its algorithm continues to update.

In fact, you probably heard of the recent infamous Panda and Penguin algorithm updates where sites that had focussed on inbound linking to increase their position in the search engines suddenly dropped out of the rankings overnight – and there were some very high-profile casualties of this!

So, what is the right type of SEO?

Getting your SEO right is not rocket science, it just takes a bit more care and attention. Selling someone SEO and then simply creating links to their site is either lazy or unethical (or both!). It may work for a while, however, as soon as you stop paying for this, the results will disappear again… and this is your best case scenario!!! Google is now also penalising sites that use poor quality links so, if your site is important to your business, you’re really taking a huge gamble!

This graph shows the difference between focussing your SEO on inbound links vs. focussing on good quality content and on-page SEO

This graph shows the difference between focussing your SEO on inbound links vs. focussing on good quality content and on-page SEO

I did say, however, that there was an element of truth in using link building as part of your SEO strategy, and there is. Link-building should form at least part of your SEO strategy, but you have to be very careful to make sure that the links pointing to your site are from good quality and relevant websites. Get this right and you’re on your way. Get it wrong and it can be disastrous!

The best way, however, to do your SEO properly is to do what we here at Seven Creative have always done – focus on high quality content. You’ll see not only an instant boost and an increase in rankings whilst your SEO campaign is in progress, you’ll also see a long-term boost way beyond this. This way, link-building is not something that has to be pro-actively conducted, rather it becomes something that happens organically.

We (here at Seven Creative) have always said that good quality SEO should primarily focus on ‘quality content’ & ‘on-page SEO’ – and it’s what we’ve always done. Don’t get ripped off, get it done properly.

Call Seven Creative today on 0114 383 0711 or get in touch through the contact page to see how SEO done properly can benefit your business.

Content Writer – Copywriting for SEO

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

It’s no secret that in order to get your website to index to its potential, it will probably need a little help now and then. The problem is, though, that the majority of people who you ask for help in this department will probably end up with someone telling them that just they need inbound links… and lots of them!

Suddenly, however, for a lot of website owners it all went wrong! Google changed the way it evaluates websites and many people who had spent money on SEO saw their sites free falling out of the rankings overnight. The two things you need to know about Google are firstly, it’s not stupid and secondly, it doesn’t like to be manipulated.

Whilst it is partly true that inbound links are important, what these so-called experts don’t tell you is that, as with everything to do with SEO,  it’s all about quality – not quantity.

Good quality inbound links should only be part of your website SEO strategy.

Having a high number of poor quality inbound links was all-of-a-sudden one of the indicators Google used to see that the site owner was trying to manipulate the search results by making their site appear more important that Google would have assessed it as.

So what’s the SEO solution?

We’ve always said that content is king. If you focus on creating a high-quality website that people will enjoy and you’ll do well in the search results. Good quality, engaging content – and lots of it – will provide information and resources for your site visitors and Google will reflect this accordingly in the search results.

Copywriting for SEO is creating that text specifically crafted to make sure you clearly communicate to Google what your site is about. It will include your keywords and key-phrases at a natural density whilst still making sure the content is clear and engaging.

A good SEO copywriter or SEO content writer will produce clear, legible and engaging text that will be feel natural to read but still include the correct density of your keywords and key-phrases

…and the best thing is, it’s all perfectly above board according to all the major search engines! This is a win-win situation as your site visitors will be presented with well-written copy and the search engines will be able to figure out clearly what your site is about.

What is a good content writer?

A good content writer is someone who is able to produce clear, natural feeling content that is easy to read and engaging whilst still making sure that the content is optimised for search engines.

Content writers know that SEO is a very important consideration for nearly all sites these days whilst remembering that ultimately it will be humans who read this text.

Copywriting for SEO refers to content specially created to help your website index within search engines by clearly communicating what the subject of page is. if this is done correctly, your visitors will engage with you and Google will index you.

Why is Seven Creative different to the other SEO companies?

Here at Seven Creative, we’ve been practising high-quality, above-board SEO for many years. Our main focus has always been on quality content and not inbound links so the recent Google updates were great news for us and our customers.

We specialise in content writing, copywriting for SEO and general SEO services and we provide a tangible, long-term boost right up the rankings with a tangible return on investment

Find out today if your website content is optimised for SEO by getting in touch with us. We’ll provide you with a free initial analysis of you site and a list of recommendations.

With prices starting from £199 per month for SEO services it’s within almost all budgets.

Call us on 0114 383 0711 or email seo@sevencreative.co.uk or visit our contact page

 

 

Find Out For Free if Your Website Should Be Ranking Higher in Google

Find out for free during June ’13 if your website is working as well as it could be. Call us on 0114 383 0711

Find out for free during June ’13 if your website is working as well as it could be. Call us on 0114 383 0711

“Why am I not on page one of Google?”

So you’ve got your website, you may have even paid for extra SEO services, but if you’ve ever thought to yourself: “I wonder if my site could be doing better in Google?” or “I wonder if there are any problems with my site that might be stopping it from indexing properly?” – then good news! If you’re based in the UK and are one of the first 10 respondents to this post, we’ll provide you with a completely free report on how your website is performing in relation to its potential.

“Your free website evaluation”

Basically, we’ll analyse those often invisible aspects of your site that can mean the difference between page one of Google or page ten. Everything from whether your inbound links are beneficial or detrimental to your site; whether your content and images are optimised; whether your site is converting visitors efficiently; what your competitors are doing better than you; what your keywords and phrases are; and much more.

“Small tweaks to your site may be all that is required to get you up the rankings in Google”

Often, just a few simple tweaks is all it takes to get up the search engine rankings. This might be, for example, removing a few bad inbound links or getting the density of your key-phrases right through SEO copywriting services. Whatever the reason your site might not be indexing as well as it could be, we’ll find out for you and let you know the steps you need to take to fix the problems.

“Don’t delay!”

Simply fill in the required details below, press send, and we’ll get back to you a few days later with our findings. If you’d prefer to speak to us in person, drop in for a coffee or call us on 0114 383 0711

Remember, this is completely free but only during June 2013 for the first 10 UK based respondents, so get in touch now!

Apply for your free web evaluation from Seven Creative

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