Archives for SEO sheffield

3 Reasons Why Your SEO Strategy Should Revolve Around Organic Content

organic content SEO SheffieldThe ultimate goal of SEO as a marketing strategy is to drive high-quality traffic to your site. Through the combination of organic, high-quality content – and white-hat link building techniques – you can give yourself the best chance of doing this on an ongoing basis.

To help you achieve your ranking goals, it pays to have an experienced company doing the work that you require. Here at Seven Creative, we’re perfectly placed to help and continue to offer Sheffield SEO services to businesses on both a monthly and one off basis.

Focussing on the production of shareable, engaging website copy; we have a proven track record when it comes to successfully ranking sites across a wide spectrum of trades. With that in mind, we’ve put together a helpful guide to explain why organic content should continue to form the cornerstone of your SEO campaign.

Website Users Will Engage With Your Site for Longer

Concentrating on the development of content that offers genuine value to your target website users can benefit you in a number ways. Primarily, it will ensure that you’re providing your potential customers with useful information; that will ultimately persuade them to choose your services. As a result of this, it’s likely that those users will engage with your site for a longer spell of time.

This is something that Google will look fondly upon; as the longer a visitor spends on your site, the more the search engines will flag it as a valuable source of information. Finally, if the traffic your website receive likes the content on it, they’re more likely to delve into the deeper structure of your site. This means a reduced bounce rate and more subsequent points scored with the search engines.

Others Will Link to Your Content

When other web users start to link to your site, the subsequent SEO benefits can see you rise further up the ranking positions. If people see value in your business blog copy, they may feel compelled to share it across social media and other bookmarking sites; which can only have a positive effect.

Not only will the links built back to your site by this activity act as golden flags to the search engine algorithms, they will also raise exposure of the shared content you’ve written and get in front of more potentially high-value website visitors.

It Gives You Website Copy to Strategically Optimise

The production of ongoing organic website copy will also provide you with a steady stream of site pages that you can carefully optimise for SEO purposes. Each new page presents a chance for you to integrate the search terms that you wish to be found for; whilst the accompanying meta data you can fill in is another factor the search engines will be weighing up when debating the value of your site.

Every page of copy that you produce can also be optimised with relevant images, which when added correctly can also give your site a boost. As long as you consistently stick to good practices, you’re sure to see an improvement for your website in the search engine ranking positions.

Sheffield SEO Services from Seven Creative

When implemented well, SEO can become a profitable long-term investment for your business. To speak to one of our SEO experts in Sheffield about tailoring a campaign to suit your needs, please don’t hesitate to call us today on 0114 383 0711.

 

5-Step Guide towards SEO Satisfaction

Adapting to the evolving world of SEO remains a constant challenge. Yet it needn’t be something that causes frustration. By sticking to clear, concise strategy you can look forward to improved web rankings – and ultimately more genuine traffic to your site.

Sheffield-SEOYou can minimise the impact of algorithm changes by taking care to publish optimised, organic, useful content on your site. Not only will this always be well-received by Google; it will also retain customers visiting your site for longer (also great for SEO).

Whether you’re looking for one-off SEO site work, or ongoing content production, you need to make sure that you pick the right company to carry out the work for you. As Sheffield SEO experts, we at Seven Creative are well-placed to help:

Identify Your Goals

Before you start an SEO campaign, make sure that you have a clear idea of what you want to achieve. If you work within a competitive trade, for example, you’ll be more likely to see page 1 results by targeting one of your niche services. Similarly, adding a geographical focus to your activity can also help you maximise the benefits of SEO.

View SEO as a Long-Term Marketing Strategy

Integrating SEO into your marketing budget can pay serious dividends – but the effect you’ll feel won’t always be immediate. For monthly campaigns in particular, it needs to be something that you invest in for the long term.

A re-work of your website can improve your positions fairly quickly depending on how competitive your keywords are, but if you then don’t continue to add regular, organic content -whilst your competitors do – you’ll soon find yourself sliding back down the SERP’s.

Make Sure You Get Reports

The world of SEO can sometimes seem like smoke and mirrors. If you’ve had a bad experience with paid services previously, that will only be heightened. A company that provides you with detailed, transparent, monthly reports can be worth their weight in gold; and you’d be wise to choose such a firm to carry out any SEO work that you need.

Have a Blog and Update it Regularly

Business blogging is great for your brand image; as it will help you to establish yourself as a leading voice within your industry. When optimised correctly, this content is perhaps the most important factor with relation to how the Google Algorithm deciphers your website.

Fresh and engaging news articles, case studies and blog articles are the best way to show the search engines that you have something of value to offer on your site, so this really is an opportunity not to be missed.

Optimise Any New Content You Publish

Whenever it comes to adding new content to your site, make sure that it’s optimised for the search engines. If you’ve hired an SEO company for one-off site work but now want to try it yourself, it’s essential to maintain good practices such as adding descriptions and alternative title text to any new images you add to your site.

SEO Sheffield from Seven Creative

Maintaining practices such as the ones mentioned here will stand you in good stead for your SEO campaign. To implement the strategy, it’s well worth hiring professionals and we at Seven Creative are here to help.

Our SEO experts in Sheffield can provide you with engaging web copy; that will stand the test of Google updates to fire you up the rankings – and then keep you there. Please don’t hesitate to call us today on 0114 383 0711 to find out more.

5 Ways Great Quality Website Copywriting Can Help Your Business

Great website copywriting can pay dividends for your business. Not only will it improve brand awareness with your potential customers; it can also help boost your visibility with the search engines.

Whether you’re looking to update your existing content – or for brand new copy for a new website – our team of highly-skilled Sheffield copywriters are sure to be able to help. Here are a number of things great quality website copywriting can help you to do:

Clearly Communicate the Core Values of Your Business

SEO copywriting sheffieldPunchy website copywriting is the perfect way to communicate with your customers. When reading information published online, people want to be able to get to the point without it taking up too much of their time. The job of your website is ultimately to inform and convert your customers; and with snappy and engaging text you can do this to the best possible effect.

New content also gives you the chance to re-evaluate the direction of your company. Refreshing the copywriting on your website can help you to assess how your goals may have changed and decide on new copy that may now be more relevant to your brand.

Stand Out from Your Competitors

High-end content will help you to stand out from the competitive market. Plenty of businesses are guilty of paying large sums for websites that look pretty; but are ultimately populated with content that renders that design work almost useless. You need the copy to match.

By taking care of both the aesthetics and engagement-factor of your website, you can help to improve the experience your potential customers have whilst spending time on your site and ultimately rise to the top of the pile in your industry.

Enhance Brand Reputation

If you’re selling a high-end service, poor website copy can harm the reputation you’re trying to build. Poor grammar, content not written appropriately for the web and a complete lack of understanding when it comes to the needs of the customer are mistakes we commonly encounter.

Taking the time to research exactly what it is your product or service can do to benefit your potential new clients will help you to clearly communicate the message of your brand. Once this has been decided on, the quality copywriting your website deserves can be written.

Boost the SEO of Your Site

Establishing yourself as an expert in your field through the copy published on your site is a great way to take responsibility for how it’s ranking. Well-written content – that is of genuine value to the industry you work within – will be incredibly well received by the Google algorithm.

This can be taken even further with specialist SEO copywriting. By looking at the functionality of your website content with relation to keyword density and heading tags; copywriting specifically written for SEO purposes can drive more genuine traffic to your site. When done well, it can give your site the extra push it needs to work its way up the rankings.

Increase Site Traffic and Convert More Customers

Ultimately, content written by a great copywriter will entice more people to your website and help persuade them to buy your product or service. The higher quality the copy on your site, the more likely it is that your audience will engage with it for longer and convert. Get the message and tone right and you can look forward to further online growth.

Speak to a Copywriter from Our Sheffield Marketing Agency Today

The value attached to optimised website content is significant. For many, it’s just a case of getting round to its creation. Our Sheffield copywriters are highly experienced in the production of everything from SEO copywriting to site content re-writes; so please don’t hesitate to contact us at Seven Creative today. You can reach us by calling 0114 383 0711.

 

 

Improve Your Website’s Search Engine Rankings with These 5 SEO Tips

As a business owner, you’re no doubt bombarded by spammy emails offering you SEO services from companies that promise they can get your website on the first page of Google. As a reputable Sheffield SEO company we know that no-one can really guarantee these results with 100% certainty. But there are certain things that you can do to help your website rank highly in the search engines, therefore increasing traffic to your website.

Search Engine Optimisation (SEO services) from Seven Creative

Search Engine Optimisation (SEO services) from Seven Creative

SEO is an abbreviation of search engine optimisation. This is the process of improving the ranking of a website in the results pages of a search engine for certain keywords in order to get more organic traffic to the site. When carried out properly, search engine optimisation provides valuable results that make a significant improvement to the amount of traffic your website receives. With that in mind, here are our top 5 SEO tips that will help to improve the ranking of your website in the search engines.

1. Write Interesting, Engaging Content

Interesting, engaging content has never been more important for SEO on your website or blog. Great content helps to establish you as a thought leader in your industry, and an expert in your field. Search engines prefer fresh, original content that engages users, and writing relevant content that users find interesting will not only engage users, but also build your credibility. And as you become a trusted resource for information, users will be more likely to buy your services.

2. Share your Content on Social Media

Another great way to boost your SEO efforts is to share your content on social media. The more your content is shared, the more links and traffic it will receive. Therefore, the more popular and relevant it seems to Google. Use Twitter, Facebook, LinkedIn, Google+ and Pinterest to promote your content, and get it shared by other users. Do your best to promote your content on relevant forums, blogs and newsletters too.

3. Optimise Meta Data and Tags

Optimising your titles, meta-tags, meta-descriptions and images for SEO is a must for on-page optimisation. Title tags are used on search engine results pages (SERPs) to display preview snippets for a given web page, and are important for both SEO and social sharing. Titles should be a concise and accurate description of a page’s content; getting it right is really important for both the user experience and search engine optimisation. Also, remember to use ‘Alt text’ for images, because without them, your images won’t be read by search engines, meaning that they’ll have no SEO value whatsoever.

4. Optimise Content with Keywords

When creating content, focus on writing great content for human readers that includes keywords and phrases to help search engines find it. But make sure that you use these keywords naturally; cramming them in where they don’t make sense or don’t read comfortably could be detrimental to your site.

5. Use Analytics to Monitor Performance

After all this hard work, you want to know whether or not your SEO efforts are working, right? The best way to keep track of your success is to use a tracking tool such as Google analytics to monitor the traffic coming to your website. This will enable you to pinpoint the keywords that are driving traffic, identify the pages that have had the highest numbers of visitors, and figure out which pages your customers are converting on. By keeping your eye on your analytics, you can make regular tweaks and changes to optimise your results.

Sheffield SEO Company and Marketing Agency

Although carrying out successful search engine optimisation takes effort, it can bring real traffic to your website. Taking these steps will certainly help you on the way to increasing the amount of web introduced business you generate. If you need some help, or would simply like to chat to an expert, Seven Creative can help. Give us a call on 0114 383 0711 or email us at contact@sevencreative.co.uk to find out how we can help to grow your business with quality SEO services in Sheffield.

Back to Basics: What is Content Marketing and How Can it Benefit your Business?

content marketing

No doubt you’ve heard the phrase ‘content marketing’ being thrown around in the last few years; but do you really understand what it means? Everyone knows that the ultimate goal of marketing is to grow a business, increase sales, and therefore increase profit. So where does the ‘content’ come in?

Content marketing grows a business by creating and sharing information with your target audience. This content may educational, insightful, or simply entertaining; and by engaging with people through this content, they will be more likely to buy your products and services.

The Content Marketing Institute sums it up nicely:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Why is Content Marketing Important to Your Business?

In order to understand why content marketing is important to a business, it’s useful to describe the four steps of the buying cycle (as outlined by Forbes Magazine).

Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.

Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.

Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.

Buy. Finally, the customer makes their decision and moves forward with the transaction.

Traditional Marketing vs. Content Marketing

So, traditional marketing is perfect for the latter 2 stages, in so much as it allows customers to educate themselves about the solution, and provides them with the information to compare products. But content marketing goes that little bit further; it enables companies to raise awareness of solutions, and educate consumers about products that they may have never thought about before.

Content marketing allows potential customers to get to know your company before you’ve even met them. They can find your content, find value in it, and by the time they pick up the phone or send an email to make contact, they’ve already made the decision that they want to work with you. The trust has already been established, meaning that high pressure sales tactics are no longer needed. Customers are already well into the sales cycle by the time they contact you. Genius, right?!

Content Marketing, Social Media and SEO

The benefits of content marketing don’t stop there. Content marketing supports other digital marketing channels by providing additional content that can be shared on social media. It will also have a positive effect on your SEO as it will generate natural inbound links, and build up good content on  your website or blog that will be found by search engines.

Expert Content Marketing Company in Sheffield

Are you too busy to get to grips with content marketing, or don’t have time to manage it in-house? Here at Seven Creative, we’re content marketing specialists, and we can help. We can write engaging, informative content on your behalf; content that potential customers will find interesting, engaging and useful. We’ll even share it across your Facebook, Twitter and LinkedIn accounts for you, increasing the return on investment from your social media. Give us a call on 0114 383 0711 or email us at contact@sevencreative.co.uk to find out how we can help to grow your business with content marketing today.

63rd Birthday of the Peak District National Park Celebrated by Google Doodle

peak district google doodleAs a digital marketing agency offering social media management, SEO services and web design in Sheffield, it’s always a lovely surprise to see what Google has in store with the latest Google doodles.

We love this morning’s doodle, which celebrates the 63rd birthday of the Peak District and Britain’s first national park.

The doodle features the sun rising behind a gritstone tor called the Salt Cellar, which has been formed over the centuries by years of erosion from the elements. The sun forms the second ‘o’ in Google, and the colourful illustration of the rolling hills features two walkers exploring the rugged landscape.

It goes without saying that we are massive fans of the Peak District, Sheffield is a fantastic city and it’s great to have such a beautiful national park right on our doorstep. Nice job Google!

5 Reasons Your Website Copy Needs Updating

How long is it since the text on your website was updated? Have you been meaning to rewrite it, but it keeps getting put to the bottom of the list as more urgent work presses on your time? Well don’t put it off any longer, you’ll regret it. Here’s why.

1. Search Engines Love Content

Google loves lots of recently updated content. Websites that regularly add new, unique content are seen by search engines as more important, and more relevant to web users. That means, if you keep your website up to date, you will naturally rank higher in the search engines than a site whose content remains the same, or hasn’t been updated recently.

It’s also worth checking that your website copy includes the words and phrases that you would like to be found online for. Search engine optimised copy means that your website will be more likely to be found by search engine users when they search for a product or service that you offer, meaning more visitors to your site.

copy-writing-for-web

2. You Don’t Have a News Page

Does your website have a news section? If so, when was it last updated? Adding and regularly updating a News page is a great way of keeping your website up to date with fresh content that search engines and potential customers will love.

There’s nothing worse than checking out a company’s news page only to find that it hasn’t been updated for 6 months. Are they not very busy? Have they gone out of business? You might not think that your company has anything to shout about, but there are lots of things you could write a short article on. For example, a new product, a new member of staff, a great testimonial, or even industry news.

3. To Keep Website Visitors Interested

Regular, loyal customers who see you as a reliable and trustworthy business may be fairly familiar with your site. Why not give them something new to read when they next visit? Adding fresh material to your site on a regular basis means they will keep coming back to see what’s new!

4. It’s Out of Date!

So your website copy has been the same since your site went live 3 years ago. If this rings true, you need to act, and fast. Businesses naturally progress and grow, and your website needs to reflect this. The chances are, you’ve developed your services, expanded your product range or gained the experience to specialise in a particular area. And it’s not just your business that may have developed, changes in your industry are inevitable, and keeping up to date with them is key to establishing trust between you and your customers.

5. It’s Boring

Even the most brilliant content can become stale over time. The attention of online readers is incredibly short, you literally have a few seconds to grab them and make them want to keep reading. Your website copy may describe exactly what you do accurately, but is it lively enough to capture the attention of a reader and to keep them there?

Content needs to be concise and captivating, getting to the point quickly, and providing the option for readers to find out more. Text should be in bite sized sections, making it easy to scan and process the information with little effort. Text heavy paragraphs that aren’t broken up by images or bullet points are a real put off too!

Refreshing your website copy may be more affordable than you think. Our Sheffield copywriters are very experienced in writing copy for websites, and specialise in SEO copywriting. If you’ve been meaning to update your website copy but never quite got round to it, we can help.

Contact Seven Creative on 0114 383 0711 or get in touch through our contact page today.

10 things your SEO company won’t tell you

Don't get ripped off by poor quality SEO

Don’t get ripped off by poor quality SEO

So, you’ve either paid for or are considering paying for search engine optimisation (SEO services) but you don’t know what to expect or how to measure the results. This article dispels a few myths, and talk about the pitfalls to watch out for to make sure you get excellent, tangible results and value for money.

Don’t get your website penalised by Google, don’t get ripped off and certainly don’t spend more than you need to.

1. There are keywords and there are keywords

It’s easy to get to page one of Google. Here is a quick example: if you do a search for ‘jfjfjf’, right there in in position one, page one of Google there’s a YouTube video uploaded by someone called ‘GRRRRRR145’. If you’d like me to get you to page one, position one for the keyword ‘jfjfjf’, no problem. Of course I can do it for you… but what is the point? Just as I wasn’t searching for a video of a girl talking after breathing in helium when I typed in that phrase, neither will your potential customers be using that phrase to find your products and services.

These poor quality SEO companies might get you to position one, but it will undoubtedly be for the wrong phrases (keywords). It’s not a coincidence that there is no competition for these phrases – it’s because no one is searching for them and that is why it’s so easy to get you right up the rankings for them. This is all poor quality SEO companies will do when they promise you this.

If you’re going to get to for first position on Google it needs to be a relevant search phrase or there is no point.

2.The SEO effect stops shortly after you stop paying for it

The poor quality SEO companies will give you an endless list of SEO activity they will provide for you, but in reality, they’re just focussing on inbound links. Why? Because that’s not only easy but it’s the way it’s always been done and the only way most of these companies know how to do it.

The problem, however – and it’s a very serious problem – is that as soon as you stop paying for link-building, the effect starts to disappear. For example, high quality on-site SEO and articles linking to your site from high-quality sites will give you an excellent long-term increase in the Google rankings.

When it comes to link-building, focus on quality not quantity.

3. They’re trying to deceive Google

Google has become clever enough to spot the type of SEO that poor quality sites create for you – because it’s effectively attempting to deceive Google. Now, more than ever, trying to deceive Google is a very bad idea as you’re likely to wind up getting penalised for it. Inbound links should certainly be part of your SEO strategy but they have to be natural links from high quality (and preferably relevant) sites. The poor quality SEO companies unfortunately don’t discriminate between good and bad sites.

Not all links are valuable – poor quality inbound links can have a very serious detrimental effect on your Google rankings

4. You can’t pick an SEO company based on price

Cheap SEO isn’t necessarily bad SEO just as expensive SEO isn’t necessarily good SEO. That friendly, chatty guy you know has unfortunately just baffled you with bullsh*t. he’s told you that the SEO his company does is better than the SEO services provided by the ‘other’ companies, however, ultimately, you’re just going to get the same SEO as if you’d bought from the cheapest company you could find.

Unless you get regular reports with tangible results showing you clear methodology, you won’t know whether you’ve been paying for good quality SEO or poor quality SEO until it’s too late.

5. Google doesn’t want you to spend money on SEO

If you’ve paid for SEO services in the past, you’ve probably paid for the poor quality stuff. Loads of inbound links to your site from poor quality websites will of course get Google to your site more often – just as a scatter gun will more than likely hit something – however, this is effectively deceiving Google

Actually, you should think about it like this: Good quality SEO is about communicating clearly with Google to let it know the subject of your website, your products and services, your geographical target area, etc.

If your site is built properly from the beginning, including good quality content, your site will naturally communicate your products & services clearly and therefore organically reflect its importance in terms of communicating with Google – no need to further SEO, Google will already have a clear picture of your site and rank it accordingly. The problem with most SEO in its current form is that is attempting to make sites appear more important that they would otherwise have appeared. obviously, Google doesn’t want this to happen!

To conduct search engine optimisation properly you need to communicate clearly with Google, not attempt to deceive it.

6. There are good links and bad links

This is a very basic concept but I continue to be amazed that this is something people spend very little time asking about with their SEO company and therefore fall foul of it.

Linking from poor quality sites, link farms, sites with no page rank, sites that are not relevant to yours, etc. is as good as a waste of time. Google attaches very little importance to these sites and therefore doesn’t pass on any importance to your site when it finds you link.

Your focus needs to be on quality links from quality websites not quantity of links.

7. There is traffic and there is traffic

What use is a million visitors to your site if none of them are your target customer? Failing to do a comprehensive competitor and search analysis before beginning your SEO campaign might mean you get it completely wrong and wasting money could be the least of your worries!

Badly optimised images and a badly optimised site combined with a lot of traffic can, for example cause your hosting account to become suspended or maybe worse!

Optimising your on-site content and focussing on the correct key phrases from the start of your SEO campaign will mean you’re much more likely to get the right visitors to your site and you’re less likely to have server problems.

8. Google continues to become smarter at spotting poor quality SEO

From what I have seen over the past few years, I would say that this year is probably the last one you’ll be able to get away with poor quality SEO that focuses on link-building.

Google continues to become smarter and, as we’ve seen earlier in this article, it doesn’t like to be deceived… but more importantly; don’t deceive yourself that poor quality SEO is anything other than attempting to deceive Google!

Unless you know you’re getting high-quality SEO services, you are taking a very big gamble with your website!

9. Protect your professional image

Your reputation is vitally important and therefore you need to protect it. Allowing someone else to write and publish information about your company, pertaining to have come from you and without you having approved it could be asking for trouble.

Are you sure the articulate guy who sold you the SEO services in the first place is the one also doing the writing? How much do they actually know about your business? How much time is spent on quality control?

Simply focussing on quality as opposed to quantity gives you much more opportunity to make sure the information being published properly reflects your business.

10. On-site is your number 1 SEO priority

Every house starts with its foundations. Obviously, you don’t get the decorator in before it’s built – that would be silly! And this is the same with your SEO. Failing to get the basics done properly at the start means you’re throwing away your money.

Start with the foundations and build from there.

The irony is, simply getting the basics done properly in the beginning will often mean that you don’t even need to spend anything on any further SEO! 

For high quality SEO and making sure your web development is done properly, call us today on 0114 383 0711 or contact us through the contact page

10 signs there might be a problem with your website

10 signs there might be a problem with your website

10 signs there might be a problem with your website

You’ve got a successful business, you’ve got a website, but is your site bringing in as much business as it could? Here are 10 signs to look out for that mean there may be a problem!

Please note; I’m using Google here when referring to a search engine as it’s the largest and therefore the one we generally focus on when optimising for the web.

1 – You’re not getting many visitors to your site

It’s often difficult to gauge how many visitors you should be getting to your website for many reasons – maybe your products or services are very niche, or maybe the majority

The first thing you need to do is identify your keywords and phrases – the things your target customers will be typing into Google when they’re looking for your products and services. This isn’t always as black & white as you’d imagine, however, with a bit of time you can usually get a good comprehensive list of these phrases. Don’t forget to also get an idea of the average search volumes.

Now you need to see where you appear in Google when you search for these phrases. If you appear as the first result on page one of Google, you should be getting around 30% of the clicks, for example, if 10000 people per month search for the key phrase you’re at position 1 for, you should be getting in the region of 10 visits a day for that phrase (i.e. ((10000/30)*0.3)).

Get your site’s SEO analysed ASAP

2 – You’ve got a high bounce rate

Many websites get the traffic but that traffic is not properly qualified through Google so they immediately leave the site without clicking internally – otherwise known as a bounce.

It’s very important to monitor your keyword density to make sure Google is getting an accurate picture of your products and services. Many people neglect the search engine in favour of the site visitor and often end up with a site that has high usability but poor search engine optimisation. The trick is to take account of both!

If your bounce rate is higher that 40 to 50%, it’s time to look at your search engine optimisation, conversion rate optimisation and usability checked ASAP

3 – Your phone isn’t ringing

The job of a website is varied and depends on the business. For many it’s to help establish credibility as a supportive sales tool, however, if your site should be generating leads for you and it’s not, we need to find out why!

Usability testing sounds expensive but can actually be very simple to do. For many business owners, they spend so much time within their industry that they forget that the jargon and acronyms they use in their day-to-day lives might not be understood by everyone else! Get someone who knows nothing about your industry to go through your website. Give them a task and get them to tell you when they hit a dead-end, get frustrated, get confused or even give up in exasperation – you may be very surprised at the results! Are your contact forms working? Are your contact details easy to find? Does your site work on all browsers? These are just a few of the things that make the difference between an enquiry and an exit.

Visitors arriving at your site combined with a low bounce rate but no phone calls means there could be a problem with your calls to action, conversion rate optimisation and usability.

4 – You can’t find your site in Google

It might sound obvious but have you searched for your site within Google? Even if it was once there doesn’t necessarily mean it will still be there now!

As Google’s algorithm get’s cleverer, any mistakes that may have been made may suddenly become evident and your site may be being penalised. For example, if you’ve traditionally paid for the type of SEO that has relied on inbound links, you may have recently disappeared from the rankings due to Google penalisation! Even if your site is still there, it may mean that your results are being suppressed!

Not being able to easily find your site from a Google search you should get your SEO looked at ASAP

5 – Exits from contact form but no enquiries

You’re getting the visitors, you’ve got a low bounce rate but you’re not getting the enquiries. Have you tested your contact form? Are your contact details correct? Does your form work? Does your page work on the main web and mobile browsers?

Another one that sounds simple but you’d be amazed how few people actually spend a few minutes each month testing the functionality of their websites.

Send yourself a test message and try the number otherwise it could mean there is a problem!

6 – High percentage of visitors from abroad

There is a lot of information within a website that most people would never even give a second thought to. For example, how does Google know your site is UK English? Maybe it is American English or Australian! I suppose it could look at your server location or domain name and hazard a guess, however, don’t forget that Googlebot is just a piece of software that only has a very short amount of time to assess and categorise your site!

Unless the hidden information within your site is included and correct, your site may not be optimised for its target geographical location and therefore may not be appearing in the right country. It’s important to get this checked and corrected if necessary.

7 – Getting enquiries for products or services you don’t provide

This one seems quite simple on the surface but is actually quite complex. A good website will not only index well within Google for the correct search terms and turn the visitors into enquiries, it should also help your site visitors to properly qualify themselves – or in other words, help them to decide if this is the site they need.

If you bore your visitors with difficult to read text and fail to tell them what you do in a simple, concise and fast manner, the majority of them are going to do one of two things – leave or contact you to ask you what you do – Will you paint my kitchen? No, we only sell paint! What are your opening hours? No, we don’t have a shop! You end up doing what your site could be doing – letting people know if you’re what they’re looking for!

Getting enquiries for products or services you don’t provide means you should test your site’s usability.

8 – Slow loading times

When was the last time you checked to see how quickly your site loads? Clear your cache and give it a go. Googlebot only spends a short time visiting your site and if a proportion of that time is spent waiting for your site to load, it’s not going to be indexing properly.

Another one of the most common problems is badly optimised images. Simply specifying a width to resize an image is a terrible idea! Whether it’s laziness or inexperience, it will still cost you heavily in terms of Google ranking, bandwidth and usability!

Check your bandwidth usage against your visitor numbers and see if they tally. Make sure your images are optimised and that your server is in the UK.

Slow site loading times mean you should have your hosting and site optimisation checked.

9 – Site not displaying properly on mobile devices

Even if you don’t know the statistics you can probably guess that the number of people using mobile devices to access the web has recently exploded and is only set to increase!

Even here at Seven Creative we use Android’s browser; Chrome for Android; Safari for iPad and iPhone; Silk for Kindle; and this is just us!

It can be costly to optimise a site for mobile – especially when it comes to cross browser compatibility – however, there are a few simple things to look out for!

Check your visitor statistics and see what browsers they’re using. Test your site on yours and your friends’ mobile devices. If your site uses Flash, oh dear… time for a new one! If you do find an issue, it might only be a small job to update your site’s CSS to accommodate the new mobile browsers.

There is also talk that Google may be about to start penalising sites that have a bad or absent mobile version so now is the time to act!

10 – Your site looks tired and out-of-date

Just as in person, you only get a very short time to make a good impression. When was the last time you updated your site? Does it look old or outdated? Are your images poor quality? If the answer to any of those questions is yes, then that is the image of your business you are projecting. Of course, if that visitor met you in real life you’d impress them with your wealth of experience and industry knowledge, but the bad news is you’ll never get that opportunity. The visitor will hit ‘back’ and click on the next link – your competitor.

If you would like help with any of the potential website problems listed here, get in touch with us on 0114 383 0711 or contact us through out contact page 

Search Engine Optimisation – getting it wrong vs. getting it right

SEO services

SEO services

If you’ve ever paid for search engine optimisation (SEO) or are wondering if it will help your website, you need to read this.

SEO is certainly a buzz word at the moment but where do you get all the facts – how much should it cost? What results should I expect? How do I tell if it’s working? Am I being ripped off?

This article will show you how SEO done well will give you great long-term results and how SEO done badly can ruin your website rankings.

So, what is search engine optimisation?

SEO is simply the process communicating with Google and the other main search engines to make sure they have a clear understanding of how important your website is, where your target customers are, and what your products & services are.

Once this is done properly, you’ll appear in search results when your target customers search for the products and services you provide… or at least that’s the theory!

So, why is this not simple?

It’s not possible to get an accurate number of how many websites there are currently available but the last estimate put this approaching three quarters of a billion (750,000,000) with the majority of these in English.

Every one of these sites wants relevant visitors and the search engine’s job is therefore to fetch the appropriate results for you when you do a search based on factors such as where you are, what language you speak, and what you’re looking for.

The problem is that if Google can’t understand the purpose of your site or doesn’t get a true representation of how important your site is, you won’t appear in the right results.

So, what is the wrong type of SEO?

Google is a piece of software, it visits sites using what is known as its ‘Googlebot’ and the measure it uses to evaluate sites is called its algorithm.

Poor quality SEO companies will tell you that Google assesses a website is by looking at how many other sites link to the website in question– in other words, lots of links to your site = important website – but this only has a very small element of truth in it.

The reality is that Google is not stupid. Back in the old days of the internet you could get away doing SEO like that but Google continues to become smarter and its algorithm continues to update.

In fact, you probably heard of the recent infamous Panda and Penguin algorithm updates where sites that had focussed on inbound linking to increase their position in the search engines suddenly dropped out of the rankings overnight – and there were some very high-profile casualties of this!

So, what is the right type of SEO?

Getting your SEO right is not rocket science, it just takes a bit more care and attention. Selling someone SEO and then simply creating links to their site is either lazy or unethical (or both!). It may work for a while, however, as soon as you stop paying for this, the results will disappear again… and this is your best case scenario!!! Google is now also penalising sites that use poor quality links so, if your site is important to your business, you’re really taking a huge gamble!

This graph shows the difference between focussing your SEO on inbound links vs. focussing on good quality content and on-page SEO

This graph shows the difference between focussing your SEO on inbound links vs. focussing on good quality content and on-page SEO

I did say, however, that there was an element of truth in using link building as part of your SEO strategy, and there is. Link-building should form at least part of your SEO strategy, but you have to be very careful to make sure that the links pointing to your site are from good quality and relevant websites. Get this right and you’re on your way. Get it wrong and it can be disastrous!

The best way, however, to do your SEO properly is to do what we here at Seven Creative have always done – focus on high quality content. You’ll see not only an instant boost and an increase in rankings whilst your SEO campaign is in progress, you’ll also see a long-term boost way beyond this. This way, link-building is not something that has to be pro-actively conducted, rather it becomes something that happens organically.

We (here at Seven Creative) have always said that good quality SEO should primarily focus on ‘quality content’ & ‘on-page SEO’ – and it’s what we’ve always done. Don’t get ripped off, get it done properly.

Call Seven Creative today on 0114 383 0711 or get in touch through the contact page to see how SEO done properly can benefit your business.

3 BIG Reasons to be Blogging for Business

Here at Seven Creative, we know that blogging is incredibly important, and why it needs to be an integral part of any marketing and SEO strategy.

sheffield-copy-writing-for-blogs

We also know that it takes up a lot of time and can be hard work, (which is why many business outsource their content writing) – but it really is worth it.

329 million people read blogs each month. With this huge potential readership, why miss out?

Here are 3 BIG reasons why your company should be blogging!

1.       Keep Up With the Competition

Do you want your business to lead or follow? The chances are, someone in your business will start blogging soon, if they aren’t already of course. And that will give them a massive advantage. Over time, they will begin to dominate the online space in your industry, pushing you further down the list.

Why allow your competitor to be a thought leader and authority in your industry when you could be?!

2.       Blogging Boosts SEO

Blogging produces impressive SEO results – FACT. As Sheffield SEO experts, we know that the more indexed pages you have, the better your Google rankings will be. And on average, blogging produces a massive 436% increase in the number of indexed pages.

Also, because of Google’s recent algorithm changes, quality content is more important than ever. And what is the best way of producing quality content that Google will love? Regular, original blog posts!

3.       Content is King

So, you know that good quality content boosts your SEO and social media marketing effectiveness. The truth is, high quality content is one of the best marketing values that money can buy.

According to Entrepreneur.com, 73% of people now prefer to get information about an organisation through articles, as opposed to traditional advertising. And this is possibly the most powerful statistic – 61% of people feel better about companies that deliver custom content and are more likely to buy from them. 

Seven Creative is a full service digital marketing agency providing Sheffield SEO, Sheffield website design and content writing in Sheffield. If you would like experienced blog writers and copywriters to produce high quality content for your blog, do not hesitate to get in touch on 0114 383 0711 or email contact@sevencreative.co.uk.

Content Writer – Copywriting for SEO

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

It’s no secret that in order to get your website to index to its potential, it will probably need a little help now and then. The problem is, though, that the majority of people who you ask for help in this department will probably end up with someone telling them that just they need inbound links… and lots of them!

Suddenly, however, for a lot of website owners it all went wrong! Google changed the way it evaluates websites and many people who had spent money on SEO saw their sites free falling out of the rankings overnight. The two things you need to know about Google are firstly, it’s not stupid and secondly, it doesn’t like to be manipulated.

Whilst it is partly true that inbound links are important, what these so-called experts don’t tell you is that, as with everything to do with SEO,  it’s all about quality – not quantity.

Good quality inbound links should only be part of your website SEO strategy.

Having a high number of poor quality inbound links was all-of-a-sudden one of the indicators Google used to see that the site owner was trying to manipulate the search results by making their site appear more important that Google would have assessed it as.

So what’s the SEO solution?

We’ve always said that content is king. If you focus on creating a high-quality website that people will enjoy and you’ll do well in the search results. Good quality, engaging content – and lots of it – will provide information and resources for your site visitors and Google will reflect this accordingly in the search results.

Copywriting for SEO is creating that text specifically crafted to make sure you clearly communicate to Google what your site is about. It will include your keywords and key-phrases at a natural density whilst still making sure the content is clear and engaging.

A good SEO copywriter or SEO content writer will produce clear, legible and engaging text that will be feel natural to read but still include the correct density of your keywords and key-phrases

…and the best thing is, it’s all perfectly above board according to all the major search engines! This is a win-win situation as your site visitors will be presented with well-written copy and the search engines will be able to figure out clearly what your site is about.

What is a good content writer?

A good content writer is someone who is able to produce clear, natural feeling content that is easy to read and engaging whilst still making sure that the content is optimised for search engines.

Content writers know that SEO is a very important consideration for nearly all sites these days whilst remembering that ultimately it will be humans who read this text.

Copywriting for SEO refers to content specially created to help your website index within search engines by clearly communicating what the subject of page is. if this is done correctly, your visitors will engage with you and Google will index you.

Why is Seven Creative different to the other SEO companies?

Here at Seven Creative, we’ve been practising high-quality, above-board SEO for many years. Our main focus has always been on quality content and not inbound links so the recent Google updates were great news for us and our customers.

We specialise in content writing, copywriting for SEO and general SEO services and we provide a tangible, long-term boost right up the rankings with a tangible return on investment

Find out today if your website content is optimised for SEO by getting in touch with us. We’ll provide you with a free initial analysis of you site and a list of recommendations.

With prices starting from £199 per month for SEO services it’s within almost all budgets.

Call us on 0114 383 0711 or email seo@sevencreative.co.uk or visit our contact page

 

 

Top 5 Things Your Website Must Have!

Here at Seven Creative marketing agency in Sheffield, we firmly believe that a great website and an effective marketing strategy have the power to transform a business. So, to help you out, we’ve put together 5 simple but very important things you need to do to have a successful website!

Compatibility with mobile devices

A recent study has shown that 93% of people in the UK use their mobile device to access the internet every day. In fact, more people actually log on to the internet through a mobile device than through a computer!

We come across lots of websites belonging to small to medium sized businesses that are simply not compatible with mobile devices.

As people move away from their desktops, preferring to browse the internet on the go on tablets and smart phones, your website needs work on these devices, and work well. If not, you and your business are missing out on a huge audience.

An email address and contact number on your homepage

This is an absolute MUST! An email link and a contact number must be displayed clearly on the home page of your website – if people want to contact you, don’t make them work for it, make it as easy as possible!

Email is a quick and easy way of getting in touch, and without a visible email address, you risk missing out on inquiries and sales.

It is also incredibly important to have a phone number listed on your homepage. Some questions are better answered by phone, and some people prefer to speak to an actual person as opposed to emailing.

Obvious contact details also go some way in establishing the reputability of your company, and can make visitor feel more comfortable. A visitor to a site without a phone number, for example, may even question your legitimacy.

A built in inquiry form 

A form-fill option on your website is the perfect way to allow consumers to request information. Information inquiry forms should be built into your site, connected to a CRM, an email system, and an ecommerce system. That way, the lead is not just being collected, it’s also being prepared for the business owner to communicate with and generate business via that lead.

Social-media-management-sheffieldLinks to your social media accounts

On 13 June 2013, the Office of National Statistics reported that the UK has the second highest proportion of social networkers in the EU, and 57% of internet users said that they used “social networking sites such as Facebook and Twitter“.

So, by not using social media channels to market your business, you’re missing out on a huge captive audience and a very powerful marketing tool. You also run the risk of falling behind your competitors.

Social media buttons should also be displayed clearly on the homepage of your website, so that visitors have the option of connecting with you on social media channels such as Facebook, Twitter and Google+.

Effective search engine optimisation

As you’ll know by now, having a website is absolutely essential. But what’s the point of having a website if no one can find it? Search engines are used every day to find websites, and naturally, those that rank higher in the searches get visited more often.

Effective search engine optimisation will increase your website’s ranking in Google, therefore driving more traffic to your site, and resulting in more leads.

As a web design and SEO company in Sheffield, we know how important it is to have all of these points in place. If you are worried that your website isn’t up to scratch, is struggling in the search engines, or you are missing any of the above, don’t panic – we can help.

Get in touch via our website, call us on 0114 383 0711, or send us an email to info@sevencreative.co.uk.

Find Out For Free if Your Website Should Be Ranking Higher in Google

Find out for free during June ’13 if your website is working as well as it could be. Call us on 0114 383 0711

Find out for free during June ’13 if your website is working as well as it could be. Call us on 0114 383 0711

“Why am I not on page one of Google?”

So you’ve got your website, you may have even paid for extra SEO services, but if you’ve ever thought to yourself: “I wonder if my site could be doing better in Google?” or “I wonder if there are any problems with my site that might be stopping it from indexing properly?” – then good news! If you’re based in the UK and are one of the first 10 respondents to this post, we’ll provide you with a completely free report on how your website is performing in relation to its potential.

“Your free website evaluation”

Basically, we’ll analyse those often invisible aspects of your site that can mean the difference between page one of Google or page ten. Everything from whether your inbound links are beneficial or detrimental to your site; whether your content and images are optimised; whether your site is converting visitors efficiently; what your competitors are doing better than you; what your keywords and phrases are; and much more.

“Small tweaks to your site may be all that is required to get you up the rankings in Google”

Often, just a few simple tweaks is all it takes to get up the search engine rankings. This might be, for example, removing a few bad inbound links or getting the density of your key-phrases right through SEO copywriting services. Whatever the reason your site might not be indexing as well as it could be, we’ll find out for you and let you know the steps you need to take to fix the problems.

“Don’t delay!”

Simply fill in the required details below, press send, and we’ll get back to you a few days later with our findings. If you’d prefer to speak to us in person, drop in for a coffee or call us on 0114 383 0711

Remember, this is completely free but only during June 2013 for the first 10 UK based respondents, so get in touch now!

Apply for your free web evaluation from Seven Creative

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Make Your Website Work For You With SEO

SEO services Sheffield from Seven Creative

SEO services Sheffield from Seven Creative

You might not want to hear it, but simply having a website often isn’t enough these days. The World Wide Web contains nearly 15 billion web sites and this number is growing by the second. With competition like this, if you’re not in the top positions for the right search terms, it’s really hard for potential customers to find you.

With so much competition on the digital high street, Search Engine Optimisation is often needed to make sure that your website is actually being seen, and more importantly, seen by the right people.

What is SEO?

SEO can be described as the simple activity of ensuring that a website can be found in search engines for words and phrases relevant to what the website is actually about.

The practice of SEO increases the visibility of the website, meaning that it is likely to be found more often by the right visitors.

On-site Search Engine Optimisation or SEO (otherwise known as on-page SEO) is focussed on things like keyword inclusion, and off-site Search Engine Optimisation or SEO (otherwise known as off-page SEO) primarily focuses on link-building.

Getting your website to rank highly on Google will not only increase your online visibility, but it can also save you money on digital advertising campaigns and other sponsored listings.

SEO Services Sheffield

Here at Seven Creative, a leading web marketing and SEO company in Sheffield, we consider the money spent on Search Engine Optimisation services an investment, not a cost. By investing in SEO services, your website will inevitably climb the search engine rankings, and you will attract more visitors to your website.

We offer SEO packages that provide the full spectrum of search engine optimisation activity, to make you website work for you. They are based on a fixed monthly fee and can be designed around your needs, dependent on who you want to target and what you key words and phrases are.

If you would like to talk to an SEO company in Sheffield who really know their stuff, contact Seven Creative on 0114 383 0711 or email seo@sevencreative.co.uk for more information.