Archives for SEO services in sheffield

3 Reasons Why Your SEO Strategy Should Revolve Around Organic Content

organic content SEO SheffieldThe ultimate goal of SEO as a marketing strategy is to drive high-quality traffic to your site. Through the combination of organic, high-quality content – and white-hat link building techniques – you can give yourself the best chance of doing this on an ongoing basis.

To help you achieve your ranking goals, it pays to have an experienced company doing the work that you require. Here at Seven Creative, we’re perfectly placed to help and continue to offer Sheffield SEO services to businesses on both a monthly and one off basis.

Focussing on the production of shareable, engaging website copy; we have a proven track record when it comes to successfully ranking sites across a wide spectrum of trades. With that in mind, we’ve put together a helpful guide to explain why organic content should continue to form the cornerstone of your SEO campaign.

Website Users Will Engage With Your Site for Longer

Concentrating on the development of content that offers genuine value to your target website users can benefit you in a number ways. Primarily, it will ensure that you’re providing your potential customers with useful information; that will ultimately persuade them to choose your services. As a result of this, it’s likely that those users will engage with your site for a longer spell of time.

This is something that Google will look fondly upon; as the longer a visitor spends on your site, the more the search engines will flag it as a valuable source of information. Finally, if the traffic your website receive likes the content on it, they’re more likely to delve into the deeper structure of your site. This means a reduced bounce rate and more subsequent points scored with the search engines.

Others Will Link to Your Content

When other web users start to link to your site, the subsequent SEO benefits can see you rise further up the ranking positions. If people see value in your business blog copy, they may feel compelled to share it across social media and other bookmarking sites; which can only have a positive effect.

Not only will the links built back to your site by this activity act as golden flags to the search engine algorithms, they will also raise exposure of the shared content you’ve written and get in front of more potentially high-value website visitors.

It Gives You Website Copy to Strategically Optimise

The production of ongoing organic website copy will also provide you with a steady stream of site pages that you can carefully optimise for SEO purposes. Each new page presents a chance for you to integrate the search terms that you wish to be found for; whilst the accompanying meta data you can fill in is another factor the search engines will be weighing up when debating the value of your site.

Every page of copy that you produce can also be optimised with relevant images, which when added correctly can also give your site a boost. As long as you consistently stick to good practices, you’re sure to see an improvement for your website in the search engine ranking positions.

Sheffield SEO Services from Seven Creative

When implemented well, SEO can become a profitable long-term investment for your business. To speak to one of our SEO experts in Sheffield about tailoring a campaign to suit your needs, please don’t hesitate to call us today on 0114 383 0711.

 

5-Step Guide towards SEO Satisfaction

Adapting to the evolving world of SEO remains a constant challenge. Yet it needn’t be something that causes frustration. By sticking to clear, concise strategy you can look forward to improved web rankings – and ultimately more genuine traffic to your site.

Sheffield-SEOYou can minimise the impact of algorithm changes by taking care to publish optimised, organic, useful content on your site. Not only will this always be well-received by Google; it will also retain customers visiting your site for longer (also great for SEO).

Whether you’re looking for one-off SEO site work, or ongoing content production, you need to make sure that you pick the right company to carry out the work for you. As Sheffield SEO experts, we at Seven Creative are well-placed to help:

Identify Your Goals

Before you start an SEO campaign, make sure that you have a clear idea of what you want to achieve. If you work within a competitive trade, for example, you’ll be more likely to see page 1 results by targeting one of your niche services. Similarly, adding a geographical focus to your activity can also help you maximise the benefits of SEO.

View SEO as a Long-Term Marketing Strategy

Integrating SEO into your marketing budget can pay serious dividends – but the effect you’ll feel won’t always be immediate. For monthly campaigns in particular, it needs to be something that you invest in for the long term.

A re-work of your website can improve your positions fairly quickly depending on how competitive your keywords are, but if you then don’t continue to add regular, organic content -whilst your competitors do – you’ll soon find yourself sliding back down the SERP’s.

Make Sure You Get Reports

The world of SEO can sometimes seem like smoke and mirrors. If you’ve had a bad experience with paid services previously, that will only be heightened. A company that provides you with detailed, transparent, monthly reports can be worth their weight in gold; and you’d be wise to choose such a firm to carry out any SEO work that you need.

Have a Blog and Update it Regularly

Business blogging is great for your brand image; as it will help you to establish yourself as a leading voice within your industry. When optimised correctly, this content is perhaps the most important factor with relation to how the Google Algorithm deciphers your website.

Fresh and engaging news articles, case studies and blog articles are the best way to show the search engines that you have something of value to offer on your site, so this really is an opportunity not to be missed.

Optimise Any New Content You Publish

Whenever it comes to adding new content to your site, make sure that it’s optimised for the search engines. If you’ve hired an SEO company for one-off site work but now want to try it yourself, it’s essential to maintain good practices such as adding descriptions and alternative title text to any new images you add to your site.

SEO Sheffield from Seven Creative

Maintaining practices such as the ones mentioned here will stand you in good stead for your SEO campaign. To implement the strategy, it’s well worth hiring professionals and we at Seven Creative are here to help.

Our SEO experts in Sheffield can provide you with engaging web copy; that will stand the test of Google updates to fire you up the rankings – and then keep you there. Please don’t hesitate to call us today on 0114 383 0711 to find out more.

Search Engine Optimisation – getting it wrong vs. getting it right

SEO services

SEO services

If you’ve ever paid for search engine optimisation (SEO) or are wondering if it will help your website, you need to read this.

SEO is certainly a buzz word at the moment but where do you get all the facts – how much should it cost? What results should I expect? How do I tell if it’s working? Am I being ripped off?

This article will show you how SEO done well will give you great long-term results and how SEO done badly can ruin your website rankings.

So, what is search engine optimisation?

SEO is simply the process communicating with Google and the other main search engines to make sure they have a clear understanding of how important your website is, where your target customers are, and what your products & services are.

Once this is done properly, you’ll appear in search results when your target customers search for the products and services you provide… or at least that’s the theory!

So, why is this not simple?

It’s not possible to get an accurate number of how many websites there are currently available but the last estimate put this approaching three quarters of a billion (750,000,000) with the majority of these in English.

Every one of these sites wants relevant visitors and the search engine’s job is therefore to fetch the appropriate results for you when you do a search based on factors such as where you are, what language you speak, and what you’re looking for.

The problem is that if Google can’t understand the purpose of your site or doesn’t get a true representation of how important your site is, you won’t appear in the right results.

So, what is the wrong type of SEO?

Google is a piece of software, it visits sites using what is known as its ‘Googlebot’ and the measure it uses to evaluate sites is called its algorithm.

Poor quality SEO companies will tell you that Google assesses a website is by looking at how many other sites link to the website in question– in other words, lots of links to your site = important website – but this only has a very small element of truth in it.

The reality is that Google is not stupid. Back in the old days of the internet you could get away doing SEO like that but Google continues to become smarter and its algorithm continues to update.

In fact, you probably heard of the recent infamous Panda and Penguin algorithm updates where sites that had focussed on inbound linking to increase their position in the search engines suddenly dropped out of the rankings overnight – and there were some very high-profile casualties of this!

So, what is the right type of SEO?

Getting your SEO right is not rocket science, it just takes a bit more care and attention. Selling someone SEO and then simply creating links to their site is either lazy or unethical (or both!). It may work for a while, however, as soon as you stop paying for this, the results will disappear again… and this is your best case scenario!!! Google is now also penalising sites that use poor quality links so, if your site is important to your business, you’re really taking a huge gamble!

This graph shows the difference between focussing your SEO on inbound links vs. focussing on good quality content and on-page SEO

This graph shows the difference between focussing your SEO on inbound links vs. focussing on good quality content and on-page SEO

I did say, however, that there was an element of truth in using link building as part of your SEO strategy, and there is. Link-building should form at least part of your SEO strategy, but you have to be very careful to make sure that the links pointing to your site are from good quality and relevant websites. Get this right and you’re on your way. Get it wrong and it can be disastrous!

The best way, however, to do your SEO properly is to do what we here at Seven Creative have always done – focus on high quality content. You’ll see not only an instant boost and an increase in rankings whilst your SEO campaign is in progress, you’ll also see a long-term boost way beyond this. This way, link-building is not something that has to be pro-actively conducted, rather it becomes something that happens organically.

We (here at Seven Creative) have always said that good quality SEO should primarily focus on ‘quality content’ & ‘on-page SEO’ – and it’s what we’ve always done. Don’t get ripped off, get it done properly.

Call Seven Creative today on 0114 383 0711 or get in touch through the contact page to see how SEO done properly can benefit your business.

Content Writer – Copywriting for SEO

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

It’s no secret that in order to get your website to index to its potential, it will probably need a little help now and then. The problem is, though, that the majority of people who you ask for help in this department will probably end up with someone telling them that just they need inbound links… and lots of them!

Suddenly, however, for a lot of website owners it all went wrong! Google changed the way it evaluates websites and many people who had spent money on SEO saw their sites free falling out of the rankings overnight. The two things you need to know about Google are firstly, it’s not stupid and secondly, it doesn’t like to be manipulated.

Whilst it is partly true that inbound links are important, what these so-called experts don’t tell you is that, as with everything to do with SEO,  it’s all about quality – not quantity.

Good quality inbound links should only be part of your website SEO strategy.

Having a high number of poor quality inbound links was all-of-a-sudden one of the indicators Google used to see that the site owner was trying to manipulate the search results by making their site appear more important that Google would have assessed it as.

So what’s the SEO solution?

We’ve always said that content is king. If you focus on creating a high-quality website that people will enjoy and you’ll do well in the search results. Good quality, engaging content – and lots of it – will provide information and resources for your site visitors and Google will reflect this accordingly in the search results.

Copywriting for SEO is creating that text specifically crafted to make sure you clearly communicate to Google what your site is about. It will include your keywords and key-phrases at a natural density whilst still making sure the content is clear and engaging.

A good SEO copywriter or SEO content writer will produce clear, legible and engaging text that will be feel natural to read but still include the correct density of your keywords and key-phrases

…and the best thing is, it’s all perfectly above board according to all the major search engines! This is a win-win situation as your site visitors will be presented with well-written copy and the search engines will be able to figure out clearly what your site is about.

What is a good content writer?

A good content writer is someone who is able to produce clear, natural feeling content that is easy to read and engaging whilst still making sure that the content is optimised for search engines.

Content writers know that SEO is a very important consideration for nearly all sites these days whilst remembering that ultimately it will be humans who read this text.

Copywriting for SEO refers to content specially created to help your website index within search engines by clearly communicating what the subject of page is. if this is done correctly, your visitors will engage with you and Google will index you.

Why is Seven Creative different to the other SEO companies?

Here at Seven Creative, we’ve been practising high-quality, above-board SEO for many years. Our main focus has always been on quality content and not inbound links so the recent Google updates were great news for us and our customers.

We specialise in content writing, copywriting for SEO and general SEO services and we provide a tangible, long-term boost right up the rankings with a tangible return on investment

Find out today if your website content is optimised for SEO by getting in touch with us. We’ll provide you with a free initial analysis of you site and a list of recommendations.

With prices starting from £199 per month for SEO services it’s within almost all budgets.

Call us on 0114 383 0711 or email seo@sevencreative.co.uk or visit our contact page

 

 

The really simple guide to SEO

A simple guide to SEO

A simple guide to SEO

Search Engine Optimisation isn’t rocket science, it isn’t smoke and mirrors – no matter what some companies tell you, and it certainly isn’t something that needs to cost a fortune. It is just common sense applied to an understanding of what a search engine is and how it works.

However, due to the confusion, I thought I should write a quick and simple explanation to help provide a better understanding of what SEO is and how it’s ‘done.’

This isn’t a check-list or a how-to guide to SEO – it’s simply an explanation in normal language that will hopefully dispel some of the myths surrounding SEO.

SEO starts with analysing your customers to find your keywords and key phrases

There is a need for your services and people are looking for these services, but, what are they doing to find them? When we’re talking about SEO we’re specifically looking at on-line behaviour so we need to know what these potential customers are typing into the search engine when they’re looking for these services.

“…analyse the past behaviour of your potential customers to find out the words and phrases they’ll be using in the future.”

How do we do this? Assuming we don’t have the resources for a focus group, the fastest way is to perform a search for the words and phrases people use when they want to find your products and services. Basically, we’ll analyse the past behaviour of your potential customers to find out the words and phrases they’ll be using in the future. This list is often refined down to the few really important phrases and these are the ones we’ll focus on.

It’s important to note, however, that these words and phrases aren’t necessarily going to be the ones that receive the most number of searches – they’re the ones that will be achievable within the budget, for example, if you are selling computers wanted to compete against Dell and Amazon, you’re going have to throw a massive amount of money at it for phrases like ‘new computer’ or ‘new laptop.’ If, however, you went for some of the more niche search terms that wouldn’t return the big players, you can make sure your getting your piece of the pie for a fraction of the budget.

Optimise your on-site SEO content

There are a thousand and one things normally wrong with your average website that are getting in the way of it indexing properly within the search engines. Everything from correct meta descriptions, meta keywords, titles and a correct hierarchical use of HTML to badly written code, poorly optimised images and cheap hosting. Unfortunately, by the time we point this out to people it’s too late and the cheques been cashed, however, it normally fixable.

“[on-site SEO] is an area that most SEO companies don’t focus on either because they don’t know how to do it or they simply can’t be bothered.”

The most important onsite changes are getting the copy right. Using the keywords and phrases we found in while profiling the customers, we need to optimise the text to the correct length, the correct mark-up and the correct keyword density. This, however, is an area that most SEO companies don’t focus on either because they don’t know how to do it or they simply can’t be bothered.

A good example of this is when the most recent updates to the Google algorithm caused many sites to drop out of the rankings overnight – and there were some very high profile victims – simply because their SEO company had tried to deceive Google by ignoring good quality content, on-site SEO, and best practice one-content protocols and simply focussed on building inbound links from poor quality websites.

“The recent Google updates were great news for us and great news for our customers.”

We have only ever focused on high-quality content focussed SEO so the recent Google updates were great news for us and great news for our customers. Where other sites dropped out of the rankings, the sites we had optimised shot up the rankings.

Focus on inbound links from high quality and relevant sites for better SEO

“The volume of quality inbound links and the better quality those links are all go into the equation which says where your site should appear in relation to your competitors”

Once the on-site SEO is complete it’s time to turn our attention to the inbound links. As we’ve just seen, Google isn’t stupid and certainly won’t tolerate an attempt to deceive it. Therefore, your inbound links have to be the high quality. Publishing articles, press releases and good quality links all bring Google back to your site when they’re found and, in turn, increase Google’s opinion of how important your site is. To put it very basically, the more important your site is, the volume of quality inbound links and the better quality those links are all go into an equation which says where your site should appear in relation to your competitors. If you have poor inbound links, the opposite will happen and you can even find your site is being repressed in the results.

In summary

It’s actually amazing when you realise that the only reason there is such a huge SEO industry is because the majority of sites have just been built badly by people who don’t know what they’re doing and that no one has ever realised that sites need to be built from the visitor’s point of view.

Get this right at the start and your 90% of the way there. Good quality content, compliant code, adherence to standards and a focus on your customers is the foundation for a robust and solid website that naturally indexes really well.

More information

Seven Creative provide SEO services in Sheffield, nationally and internationally. Get in touch today for more information. Visit Seven Creative’s website for more information about the range of SEO services

Find Out For Free if Your Website Should Be Ranking Higher in Google

Find out for free during June ’13 if your website is working as well as it could be. Call us on 0114 383 0711

Find out for free during June ’13 if your website is working as well as it could be. Call us on 0114 383 0711

“Why am I not on page one of Google?”

So you’ve got your website, you may have even paid for extra SEO services, but if you’ve ever thought to yourself: “I wonder if my site could be doing better in Google?” or “I wonder if there are any problems with my site that might be stopping it from indexing properly?” – then good news! If you’re based in the UK and are one of the first 10 respondents to this post, we’ll provide you with a completely free report on how your website is performing in relation to its potential.

“Your free website evaluation”

Basically, we’ll analyse those often invisible aspects of your site that can mean the difference between page one of Google or page ten. Everything from whether your inbound links are beneficial or detrimental to your site; whether your content and images are optimised; whether your site is converting visitors efficiently; what your competitors are doing better than you; what your keywords and phrases are; and much more.

“Small tweaks to your site may be all that is required to get you up the rankings in Google”

Often, just a few simple tweaks is all it takes to get up the search engine rankings. This might be, for example, removing a few bad inbound links or getting the density of your key-phrases right through SEO copywriting services. Whatever the reason your site might not be indexing as well as it could be, we’ll find out for you and let you know the steps you need to take to fix the problems.

“Don’t delay!”

Simply fill in the required details below, press send, and we’ll get back to you a few days later with our findings. If you’d prefer to speak to us in person, drop in for a coffee or call us on 0114 383 0711

Remember, this is completely free but only during June 2013 for the first 10 UK based respondents, so get in touch now!

Apply for your free web evaluation from Seven Creative

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Make Your Website Work For You With SEO

SEO services Sheffield from Seven Creative

SEO services Sheffield from Seven Creative

You might not want to hear it, but simply having a website often isn’t enough these days. The World Wide Web contains nearly 15 billion web sites and this number is growing by the second. With competition like this, if you’re not in the top positions for the right search terms, it’s really hard for potential customers to find you.

With so much competition on the digital high street, Search Engine Optimisation is often needed to make sure that your website is actually being seen, and more importantly, seen by the right people.

What is SEO?

SEO can be described as the simple activity of ensuring that a website can be found in search engines for words and phrases relevant to what the website is actually about.

The practice of SEO increases the visibility of the website, meaning that it is likely to be found more often by the right visitors.

On-site Search Engine Optimisation or SEO (otherwise known as on-page SEO) is focussed on things like keyword inclusion, and off-site Search Engine Optimisation or SEO (otherwise known as off-page SEO) primarily focuses on link-building.

Getting your website to rank highly on Google will not only increase your online visibility, but it can also save you money on digital advertising campaigns and other sponsored listings.

SEO Services Sheffield

Here at Seven Creative, a leading web marketing and SEO company in Sheffield, we consider the money spent on Search Engine Optimisation services an investment, not a cost. By investing in SEO services, your website will inevitably climb the search engine rankings, and you will attract more visitors to your website.

We offer SEO packages that provide the full spectrum of search engine optimisation activity, to make you website work for you. They are based on a fixed monthly fee and can be designed around your needs, dependent on who you want to target and what you key words and phrases are.

If you would like to talk to an SEO company in Sheffield who really know their stuff, contact Seven Creative on 0114 383 0711 or email seo@sevencreative.co.uk for more information.