Archives for copywriter sheffield

The Importance of Keeping the News Page on Your Website Updated

content marketingA news page is a common feature on many websites, and used properly, is a great addition to your site. If you have a news page on your website, ask yourself honestly – when was the last time it was updated? If you can’t remember when you last put an article or news bulletin on it, you need to act fast!

It can be really discouraging for potential customers when they check out a company’s news page only to find that it hasn’t been updated for months. It really doesn’t make a good impression and you may find potential customers asking themselves a few questions. Are they not very busy? Have they gone out of business?

You may have been meaning to update the content on your news page, but maybe it keeps getting put to the bottom of the list. In order to keep it up to date, you need to set aside a block of time during the week to make sure this all important task is carried out. That means posting regular articles that inform customers and readers of your latest news, products, services, event etc. And you’ll benefit from it too – not only do potential customers see interesting, relevant content; search engines love fresh content.

Content Ideas for your Website’s News Page

You might not think that you have anything to talk about and may worry about generating ideas, but there are lots of things you could write a short article about. Sharing testimonials is a great idea, as is sharing and commenting on industry news, welcoming a new member of staff – you get the idea!

Keeping visitors coming back to your website is also something to consider. Your regular customers may be very familiar with your site, but why not give them something new to read on their next visit? Loyal customers will be genuinely interested in your news, so adding fresh material to your site on a regular basis means that will come back to see what’s going on.

Concise and Captivating Content

Content needs to be concise and captivating, getting to the point quickly, and providing the option for readers to find out more. Text should be in bite sized sections, making it easy to scan and process the information with little effort. Text heavy paragraphs that aren’t broken up by images or bullet points are a real put off!

If you’ve been meaning to add regular articles to your news page, or simply update your website copy but never quite got round to it, we can help. Our blog writing service means that we can even write regular news articles on your behalf, ensuring that you’ve always got fresh content. Call us on 0114 383 0711 or email us at  contact@sevencreative.co.uk for more information.

5 Ways Great Quality Website Copywriting Can Help Your Business

Great website copywriting can pay dividends for your business. Not only will it improve brand awareness with your potential customers; it can also help boost your visibility with the search engines.

Whether you’re looking to update your existing content – or for brand new copy for a new website – our team of highly-skilled Sheffield copywriters are sure to be able to help. Here are a number of things great quality website copywriting can help you to do:

Clearly Communicate the Core Values of Your Business

SEO copywriting sheffieldPunchy website copywriting is the perfect way to communicate with your customers. When reading information published online, people want to be able to get to the point without it taking up too much of their time. The job of your website is ultimately to inform and convert your customers; and with snappy and engaging text you can do this to the best possible effect.

New content also gives you the chance to re-evaluate the direction of your company. Refreshing the copywriting on your website can help you to assess how your goals may have changed and decide on new copy that may now be more relevant to your brand.

Stand Out from Your Competitors

High-end content will help you to stand out from the competitive market. Plenty of businesses are guilty of paying large sums for websites that look pretty; but are ultimately populated with content that renders that design work almost useless. You need the copy to match.

By taking care of both the aesthetics and engagement-factor of your website, you can help to improve the experience your potential customers have whilst spending time on your site and ultimately rise to the top of the pile in your industry.

Enhance Brand Reputation

If you’re selling a high-end service, poor website copy can harm the reputation you’re trying to build. Poor grammar, content not written appropriately for the web and a complete lack of understanding when it comes to the needs of the customer are mistakes we commonly encounter.

Taking the time to research exactly what it is your product or service can do to benefit your potential new clients will help you to clearly communicate the message of your brand. Once this has been decided on, the quality copywriting your website deserves can be written.

Boost the SEO of Your Site

Establishing yourself as an expert in your field through the copy published on your site is a great way to take responsibility for how it’s ranking. Well-written content – that is of genuine value to the industry you work within – will be incredibly well received by the Google algorithm.

This can be taken even further with specialist SEO copywriting. By looking at the functionality of your website content with relation to keyword density and heading tags; copywriting specifically written for SEO purposes can drive more genuine traffic to your site. When done well, it can give your site the extra push it needs to work its way up the rankings.

Increase Site Traffic and Convert More Customers

Ultimately, content written by a great copywriter will entice more people to your website and help persuade them to buy your product or service. The higher quality the copy on your site, the more likely it is that your audience will engage with it for longer and convert. Get the message and tone right and you can look forward to further online growth.

Speak to a Copywriter from Our Sheffield Marketing Agency Today

The value attached to optimised website content is significant. For many, it’s just a case of getting round to its creation. Our Sheffield copywriters are highly experienced in the production of everything from SEO copywriting to site content re-writes; so please don’t hesitate to contact us at Seven Creative today. You can reach us by calling 0114 383 0711.

 

 

Seven Creative Shortlisted for Digital Communication Award at Sheffield Business Awards

We are proud to announce that we have been shortlisted for the Digital Communications Award at the 2013 Sheffield Business Awards!

Sheffield marketing agency

As a full service digital marketing agency in Sheffield, we decided to enter the competition for a chance to be recognised as excellent for our key services, web design, search engine optimisation, social media management and copywriting.

shortlisted for sheffield business awards

It’s been a great year for us here at Seven Creative, we have worked with some fantastic businesses and launched our brand new website. From Cathedrals to accountancy practices, kennels to hairdressers, we’ve worked with a variety of clients from various sectors on some great projects.

Managing Director Chris Day said: “We are thrilled to have been shortlisted for the award. As a small company it’s fantastic to be recognised for the quality of our services.”

Social media management services

“We work really hard to help our customers to implement wider marketing strategies and use social media to promote their business in order to gain an advantage in their marketplace,” said Chris.

For more information about the services provided by Seven Creative, including web design, Sheffield SEO services, social media management and copywriting, feel free to visit our website, call us on 0114 383 0711 or email chris@sevencreative.co.uk