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Business Blogging: The Benefits, And Why You Should Be Doing It Too!

benefits of business bloggingDid you know that businesses that blog have 55% more visitors to their website?

Business blogging is a great way of increasing the online visibility of your business so that you can be found, and seen, on the internet. In other words, it’s a sure fire way to get your business out in front of people looking for your products and services online.

Drive Traffic to Your Website

Just like social media or email marketing, blogging supports the growth of your business by driving traffic to your website and creating the opportunity to convert that traffic into paying customers.

Being found in search engines is incredibly important for businesses. And for every blog post you publish, you are creating another opportunity for your website to appear in search engine results for the queries people enter into them. On average, blogging produces a massive 436% increase in the number of pages indexed in the search engines, therefore the more indexed pages you have, the greater your chance of being found.

Share Original Content on Social Media

Blogging will also help you get discovered on social media, as you’re creating content that can be shared on your social media channels such as Facebook, Twitter, Google+, LinkedIn and Pinterest. You’ll slowly build up a repository of content on your blog that is not only original, it’s also perfect for sharing on the above channels, widening your audience.

Establish Authority and Build Credibility

Business blogs are a fantastic way of sharing your expertise and your knowledge. Good blogs answer common questions that their leads and customers may have; so the more useful, relevant information you share in your blog posts, the more credibility you will gain. Let’s face it, people are far more likely to buy products or services from businesses they feel like they already know and trust.

Get a Blog for Your Business

So we’ve established that there are many benefits of blogging. But if your business isn’t blogging, and you’d like to get up to speed, we can help. Seven Creative has set up blogs for lots of businesses, and our in house team of content writers Sheffield can produce original, interesting content on your behalf! For more information, contact Seven Creative on 0114 383 0711 or visit our website for more information.

5 Top Tips on Writing for Web

Understanding how internet users read online text is half the battle of writing great web content.

The truth is, people don’t really web content word for word, the way you would a beautifully written novel for example.

They prefer to pick out key words and sentences to get an overall understanding of the content. This means that web copy needs to be scannable.

So, here are my 5 top tips for writing for the web!

copy-writing-for-web

1. Use Sub -headings

Sub-headings are a great way of breaking up the text into bite size chunks. They make it easy for readers to scan over the page, and digest the information without being swamped in text heavy web pages.

2. Highlight Keywords

Highlighting a keyword in bold or adding a hyperlink again makes the information easier to scan and digest. Readers are naturally drawn to the highlighted words and phrases, which should be integral to the understanding of the article.

3. One Idea per Paragraph

Keep paragraphs short, and as a rule, only include one key idea in each paragraph. Again, this will help readers to absorb the information easily and maintain the structure of your article. Generally, if readers are not captured by the first sentence, they will tend to skip the rest of the paragraph and move on to the next one.

4. Word Count

Opinions differ on the correct length of an online article or blog post. My personal preference is around 400 words, and never more than 600. This might not sound like a lot, but if you consider the attention span of readers and their preference for bite sized chunks of information, you can actually fit a fair few ideas into an article of this length. Which brings me my next point..

5. Use Bullet Points

Bulleted lists are easy to read, quick to scan, and can deliver a great deal of information in just a few lines. Perfect of web users!

If you have written a blog post or article, and need a hand editing or proofreading to make sure it’s perfect for the web, I can help. Whether you need content written from scratch, or you would like an expert to check through your grammar, punctuation and style, call Content Writer Extraordinaire on 0114 383 0711.

For our full range of Sheffield copy writing services, please visit Seven Creative’s website at www.sevencreative.co.uk, the leading marketing agency in Sheffield.