Website evaluation

Celebration freebies for you!

We’ve just turned 10 years old!

Happy Birthday to Seven Creative

Happy Birthday to Seven Creative

10 years ago Seven Creative was established, and since then, we’ve helped over 300 local, national, and international business grow

To celebrate our birthday, we’d like to tell you a little about some of the services you can use to grow your business, show you a little market insight, and give you a little something for free

Email Marketing

Email Marketing from Seven Creative

Email Marketing from Seven Creative

Email marketing continues to be, for most businesses, by far one of the most cost-effective ways of generating leads… and it’s oh, so simple!

Not only can we provide you with a super-simple email marketing system, we can also support you with the email content, the email template, the images, and even supply you with a marketing list of targeted prospects. We can even do the whole thing for you if you’d prefer!

Get in touch on 0114 383 0711 and let us give you a quick run through the system for free

Mobile friendly web

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

Mobile search continues to become increasingly important following Google’s ongoing algorithm updates. Many business now reporting over 60% of their site visits come via mobile devices!

Why not find out how mobile-friendly your site is and if it’s being penalised within the rankings by Google for poor mobile-support.

We’ll happily do a quick site evaluation for you for free to let you know what steps need to be taken to increase mobile compatibility and what are your priorities. Give us a call today on 0114 383 0711 for more information. 

Social Media for Business

Social Media Management by Seven Creative

Social Media Management by Seven Creative

It’s here and it’s not going away, but can you afford to ignore social media? Did you know that around 64% of adults aged 50 to 64 use Facebook with 70% of them logging in daily – and they’re a lot less cynical than younger demographics.

Also, 44% of online women use Pinterest, 28% of adults use Instagram, and 20% of the entire population use Twitter.

How much is your CPA? I’d put money on that potentially being a whole lot cheaper with a good, solid, consistent and efficient social media strategy in place – and that’s where we can help

Pick your channels well, create a solid strategy, and post good quality content and you can’t go wrong.

We can coach you through the setup, show you how to use the channels effectively, and help you put together a solid social media strategy to raise your profile and generate leads

Get in touch today on 0114 383 0711 and we’ll give you a free social media 101 to get you started

WordPress maintenance and updating

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

WordPress is huge – accounting for over an estimated 58% of all content-managed websites online at the moment… and into 2016 this figure continues to grow!

What many web developers don’t tell you, however, is that WordPress requires a lot of ongoing maintenance. As the biggest CMS it naturally becomes a target for hackers, but do you know if your site is safe and up-to-date?

We’ll be able to tell you very quickly if your site is likely secure and show you steps you may need to take to secure it further.

We’re also very experienced in developing and maintaining WordPress sites so we can also provide updates and maintenance if required. Get your free audit today

New content and articles

Content creation services from Seven Creative

Content creation services from Seven Creative

We now have to cater for a generation of internet consumers who have an increasingly short attention span due to having been bombarded with mediocre content – they expect quick fixes and instant gratification. According to a recent study by AOP, the attention span of many of your site visitors is often as short as 8 seconds it’s getting shorter!

It’s therefore vital that you create and present fresh, concise, well written, and engaging content for your audience through all your communication channels including email marketing, your website, and social media to increase your ROI and avoid simply becoming part of the ‘noise.’

…but you’re busy running your business and simply don’t have the time to do it. Therefore, why not let us do it for you? Get in touch for a free content strategy review including a proposal for the ongoing creation of new, fresh content.

Anything else?

Internet Marketing by Seven Creative

Internet Marketing by Seven Creative

Of course, the services listed above are just a few of things we can offer – after all we’re a full-service agency – so please don’t hesitate to get in touch if there is anything we may be able to help you with.

From Chris and the team, thanks for being part of our first 10 years and here’s to the next 10

10 signs there might be a problem with your website

10 signs there might be a problem with your website

10 signs there might be a problem with your website

You’ve got a successful business, you’ve got a website, but is your site bringing in as much business as it could? Here are 10 signs to look out for that mean there may be a problem!

Please note; I’m using Google here when referring to a search engine as it’s the largest and therefore the one we generally focus on when optimising for the web.

1 – You’re not getting many visitors to your site

It’s often difficult to gauge how many visitors you should be getting to your website for many reasons – maybe your products or services are very niche, or maybe the majority

The first thing you need to do is identify your keywords and phrases – the things your target customers will be typing into Google when they’re looking for your products and services. This isn’t always as black & white as you’d imagine, however, with a bit of time you can usually get a good comprehensive list of these phrases. Don’t forget to also get an idea of the average search volumes.

Now you need to see where you appear in Google when you search for these phrases. If you appear as the first result on page one of Google, you should be getting around 30% of the clicks, for example, if 10000 people per month search for the key phrase you’re at position 1 for, you should be getting in the region of 10 visits a day for that phrase (i.e. ((10000/30)*0.3)).

Get your site’s SEO analysed ASAP

2 – You’ve got a high bounce rate

Many websites get the traffic but that traffic is not properly qualified through Google so they immediately leave the site without clicking internally – otherwise known as a bounce.

It’s very important to monitor your keyword density to make sure Google is getting an accurate picture of your products and services. Many people neglect the search engine in favour of the site visitor and often end up with a site that has high usability but poor search engine optimisation. The trick is to take account of both!

If your bounce rate is higher that 40 to 50%, it’s time to look at your search engine optimisation, conversion rate optimisation and usability checked ASAP

3 – Your phone isn’t ringing

The job of a website is varied and depends on the business. For many it’s to help establish credibility as a supportive sales tool, however, if your site should be generating leads for you and it’s not, we need to find out why!

Usability testing sounds expensive but can actually be very simple to do. For many business owners, they spend so much time within their industry that they forget that the jargon and acronyms they use in their day-to-day lives might not be understood by everyone else! Get someone who knows nothing about your industry to go through your website. Give them a task and get them to tell you when they hit a dead-end, get frustrated, get confused or even give up in exasperation – you may be very surprised at the results! Are your contact forms working? Are your contact details easy to find? Does your site work on all browsers? These are just a few of the things that make the difference between an enquiry and an exit.

Visitors arriving at your site combined with a low bounce rate but no phone calls means there could be a problem with your calls to action, conversion rate optimisation and usability.

4 – You can’t find your site in Google

It might sound obvious but have you searched for your site within Google? Even if it was once there doesn’t necessarily mean it will still be there now!

As Google’s algorithm get’s cleverer, any mistakes that may have been made may suddenly become evident and your site may be being penalised. For example, if you’ve traditionally paid for the type of SEO that has relied on inbound links, you may have recently disappeared from the rankings due to Google penalisation! Even if your site is still there, it may mean that your results are being suppressed!

Not being able to easily find your site from a Google search you should get your SEO looked at ASAP

5 – Exits from contact form but no enquiries

You’re getting the visitors, you’ve got a low bounce rate but you’re not getting the enquiries. Have you tested your contact form? Are your contact details correct? Does your form work? Does your page work on the main web and mobile browsers?

Another one that sounds simple but you’d be amazed how few people actually spend a few minutes each month testing the functionality of their websites.

Send yourself a test message and try the number otherwise it could mean there is a problem!

6 – High percentage of visitors from abroad

There is a lot of information within a website that most people would never even give a second thought to. For example, how does Google know your site is UK English? Maybe it is American English or Australian! I suppose it could look at your server location or domain name and hazard a guess, however, don’t forget that Googlebot is just a piece of software that only has a very short amount of time to assess and categorise your site!

Unless the hidden information within your site is included and correct, your site may not be optimised for its target geographical location and therefore may not be appearing in the right country. It’s important to get this checked and corrected if necessary.

7 – Getting enquiries for products or services you don’t provide

This one seems quite simple on the surface but is actually quite complex. A good website will not only index well within Google for the correct search terms and turn the visitors into enquiries, it should also help your site visitors to properly qualify themselves – or in other words, help them to decide if this is the site they need.

If you bore your visitors with difficult to read text and fail to tell them what you do in a simple, concise and fast manner, the majority of them are going to do one of two things – leave or contact you to ask you what you do – Will you paint my kitchen? No, we only sell paint! What are your opening hours? No, we don’t have a shop! You end up doing what your site could be doing – letting people know if you’re what they’re looking for!

Getting enquiries for products or services you don’t provide means you should test your site’s usability.

8 – Slow loading times

When was the last time you checked to see how quickly your site loads? Clear your cache and give it a go. Googlebot only spends a short time visiting your site and if a proportion of that time is spent waiting for your site to load, it’s not going to be indexing properly.

Another one of the most common problems is badly optimised images. Simply specifying a width to resize an image is a terrible idea! Whether it’s laziness or inexperience, it will still cost you heavily in terms of Google ranking, bandwidth and usability!

Check your bandwidth usage against your visitor numbers and see if they tally. Make sure your images are optimised and that your server is in the UK.

Slow site loading times mean you should have your hosting and site optimisation checked.

9 – Site not displaying properly on mobile devices

Even if you don’t know the statistics you can probably guess that the number of people using mobile devices to access the web has recently exploded and is only set to increase!

Even here at Seven Creative we use Android’s browser; Chrome for Android; Safari for iPad and iPhone; Silk for Kindle; and this is just us!

It can be costly to optimise a site for mobile – especially when it comes to cross browser compatibility – however, there are a few simple things to look out for!

Check your visitor statistics and see what browsers they’re using. Test your site on yours and your friends’ mobile devices. If your site uses Flash, oh dear… time for a new one! If you do find an issue, it might only be a small job to update your site’s CSS to accommodate the new mobile browsers.

There is also talk that Google may be about to start penalising sites that have a bad or absent mobile version so now is the time to act!

10 – Your site looks tired and out-of-date

Just as in person, you only get a very short time to make a good impression. When was the last time you updated your site? Does it look old or outdated? Are your images poor quality? If the answer to any of those questions is yes, then that is the image of your business you are projecting. Of course, if that visitor met you in real life you’d impress them with your wealth of experience and industry knowledge, but the bad news is you’ll never get that opportunity. The visitor will hit ‘back’ and click on the next link – your competitor.

If you would like help with any of the potential website problems listed here, get in touch with us on 0114 383 0711 or contact us through out contact page 

Find Out For Free if Your Website Should Be Ranking Higher in Google

Find out for free during June ’13 if your website is working as well as it could be. Call us on 0114 383 0711

Find out for free during June ’13 if your website is working as well as it could be. Call us on 0114 383 0711

“Why am I not on page one of Google?”

So you’ve got your website, you may have even paid for extra SEO services, but if you’ve ever thought to yourself: “I wonder if my site could be doing better in Google?” or “I wonder if there are any problems with my site that might be stopping it from indexing properly?” – then good news! If you’re based in the UK and are one of the first 10 respondents to this post, we’ll provide you with a completely free report on how your website is performing in relation to its potential.

“Your free website evaluation”

Basically, we’ll analyse those often invisible aspects of your site that can mean the difference between page one of Google or page ten. Everything from whether your inbound links are beneficial or detrimental to your site; whether your content and images are optimised; whether your site is converting visitors efficiently; what your competitors are doing better than you; what your keywords and phrases are; and much more.

“Small tweaks to your site may be all that is required to get you up the rankings in Google”

Often, just a few simple tweaks is all it takes to get up the search engine rankings. This might be, for example, removing a few bad inbound links or getting the density of your key-phrases right through SEO copywriting services. Whatever the reason your site might not be indexing as well as it could be, we’ll find out for you and let you know the steps you need to take to fix the problems.

“Don’t delay!”

Simply fill in the required details below, press send, and we’ll get back to you a few days later with our findings. If you’d prefer to speak to us in person, drop in for a coffee or call us on 0114 383 0711

Remember, this is completely free but only during June 2013 for the first 10 UK based respondents, so get in touch now!

Apply for your free web evaluation from Seven Creative

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