Social media sheffield

Celebration freebies for you!

We’ve just turned 10 years old!

Happy Birthday to Seven Creative

Happy Birthday to Seven Creative

10 years ago Seven Creative was established, and since then, we’ve helped over 300 local, national, and international business grow

To celebrate our birthday, we’d like to tell you a little about some of the services you can use to grow your business, show you a little market insight, and give you a little something for free

Email Marketing

Email Marketing from Seven Creative

Email Marketing from Seven Creative

Email marketing continues to be, for most businesses, by far one of the most cost-effective ways of generating leads… and it’s oh, so simple!

Not only can we provide you with a super-simple email marketing system, we can also support you with the email content, the email template, the images, and even supply you with a marketing list of targeted prospects. We can even do the whole thing for you if you’d prefer!

Get in touch on 0114 383 0711 and let us give you a quick run through the system for free

Mobile friendly web

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

Mobile search continues to become increasingly important following Google’s ongoing algorithm updates. Many business now reporting over 60% of their site visits come via mobile devices!

Why not find out how mobile-friendly your site is and if it’s being penalised within the rankings by Google for poor mobile-support.

We’ll happily do a quick site evaluation for you for free to let you know what steps need to be taken to increase mobile compatibility and what are your priorities. Give us a call today on 0114 383 0711 for more information. 

Social Media for Business

Social Media Management by Seven Creative

Social Media Management by Seven Creative

It’s here and it’s not going away, but can you afford to ignore social media? Did you know that around 64% of adults aged 50 to 64 use Facebook with 70% of them logging in daily – and they’re a lot less cynical than younger demographics.

Also, 44% of online women use Pinterest, 28% of adults use Instagram, and 20% of the entire population use Twitter.

How much is your CPA? I’d put money on that potentially being a whole lot cheaper with a good, solid, consistent and efficient social media strategy in place – and that’s where we can help

Pick your channels well, create a solid strategy, and post good quality content and you can’t go wrong.

We can coach you through the setup, show you how to use the channels effectively, and help you put together a solid social media strategy to raise your profile and generate leads

Get in touch today on 0114 383 0711 and we’ll give you a free social media 101 to get you started

WordPress maintenance and updating

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

WordPress is huge – accounting for over an estimated 58% of all content-managed websites online at the moment… and into 2016 this figure continues to grow!

What many web developers don’t tell you, however, is that WordPress requires a lot of ongoing maintenance. As the biggest CMS it naturally becomes a target for hackers, but do you know if your site is safe and up-to-date?

We’ll be able to tell you very quickly if your site is likely secure and show you steps you may need to take to secure it further.

We’re also very experienced in developing and maintaining WordPress sites so we can also provide updates and maintenance if required. Get your free audit today

New content and articles

Content creation services from Seven Creative

Content creation services from Seven Creative

We now have to cater for a generation of internet consumers who have an increasingly short attention span due to having been bombarded with mediocre content – they expect quick fixes and instant gratification. According to a recent study by AOP, the attention span of many of your site visitors is often as short as 8 seconds it’s getting shorter!

It’s therefore vital that you create and present fresh, concise, well written, and engaging content for your audience through all your communication channels including email marketing, your website, and social media to increase your ROI and avoid simply becoming part of the ‘noise.’

…but you’re busy running your business and simply don’t have the time to do it. Therefore, why not let us do it for you? Get in touch for a free content strategy review including a proposal for the ongoing creation of new, fresh content.

Anything else?

Internet Marketing by Seven Creative

Internet Marketing by Seven Creative

Of course, the services listed above are just a few of things we can offer – after all we’re a full-service agency – so please don’t hesitate to get in touch if there is anything we may be able to help you with.

From Chris and the team, thanks for being part of our first 10 years and here’s to the next 10

5 Tips for Capitalising on Your Instagram Business Presence

instagram marketing agency sheffieldA growing number of businesses are reaping the benefits of Instagram marketing to promote their products and services, and drive sales. Creating a brand profile on the popular image led networking site enables you to market your business to a whole new audience.

But using Instagram effectively for business is about much more than taking a photo, applying a filter, and posting it to your news feed. To have a real impact in the world of Instagram, you need to make sure that your posts are carefully crafted, and shared with purpose and intent.

As experts in social media management Sheffield, we’ve compiled a list of 5 handy tips to capitalise on your business presence on Instagram.

Create a Healthy Following using Engagement and Hashtags

There are several ways that you can effectively increase your followers on Instagram, and all of them are relatively simple. Firstly, make an effort to engage with other users by following them, liking their photos and leaving comments on them.

Use hashtags for every image that you post. A quick spell of hashtag research will drum up plenty of ideas, and give you an insight into which hashtags are relevant and popular. If your brand uses their own hashtags on other social networking sites such as Twitter and Google+, use them on Instagram too – it will help to expand your following and unify the appearance of your brand across the channels in use.

Make you Photos Beautiful

For a social media platform that is image lead, it’s fairly obvious that you need to make sure that your photos are good. A filter won’t hide everything, so getting the basics in place for a great photo is an absolute must. When you’re taking a photo for Instagram, avoid using the camera in the actual app to take the shot. Use your phone camera, which can zoom and crop your frame into a square as you take it. Then import the picture into Instagram when you open the app. Finally, remember you are working in a square, keep the camera steady, and maximise the clarity of the image by adjusting the focus.

Follow Those Who Follow You

Making the most of Instagram for business is all about creating strategic relationships. Who you follow is really important to the overall appearance of your brand on Instagram. Seek out accounts that you can learn from and enjoy in your followers, and follow them back. Following other brands on Instagram is not only good practice, it’s also smart. Find, follow, and research your competitors!

Showcase Your Employees

Posting images of your staff at work gives the customer a highly valued behind-the-scenes look at your business. Not only does it serve the purpose of celebrating your staff and showing them how much they are valued, it also strengthens the ethos of your brand with a sneak-peek look at what makes your business tick.

Create a Posting Schedule

Instagram is a very relaxed, laid back social media platform. Unlike Facebook and Twitter, you don’t need to post every day, or you’ll risk saturating your followers’ news feeds with your content. Think ahead and decide what’s ready to post, then create a schedule. Leave gaps for impromptu posting too, part of the beauty of Instagram is the raw immediacy of the imagery, so it’s important that your posting schedule is flexible.

Social Media Management Company in Sheffield

For more info and advice from experts in a variety of social media channels including Instagram, why not give Seven Creative a call? Our Sheffield social media training and management services can help your business to capitalise on social media for your business. Call us today on 0114 383 0711 today for more information about how we can help you.

6 Simple Ways to Get More Shares and Likes on Your Facebook Posts

like and share buttonLove it or hate it, Facebook is the market leader when it comes to social media channels. It was the first social network to surpass 1 billion registered accounts, and now boasts a massive 1.44 billion monthly active users. Creating content that gets shared and liked is every marketers aim. Whether you consider it an art or a science, here are 6 simple ways to get more likes and shares on your Facebook posts.

Use Eye Catching Images

Although it’s not recommended that you post an image each and every time, pictures do tend to have better visibility in the Facebook news feed. Images are simply easier to consume than text and will, therefore, get more attention from your fans. Make sure you share photos of high quality, though, and always those that will be of interest to your target audience. It’s also important that you include relevant links with your images so that you’re sending the traffic back to your website.

Ask Your Audience for Ideas

When you’re looking for ideas for a new bit of content, why not ask the opinion of those who will actually see it? Ask for feedback from people in your online community, influencers and customers. When you’ve taken on board their opinions and produced content you know will please them, they’ll be more likely to engage with it, share it, and comment on it. Because they’ve been part of the idea process, they’ll be more inclined to share the content with their audience.

Share Other People’s Content

If you want to encourage people to share your content, start by sharing theirs. If someone in your online community shares a piece of information that you think would be useful for your own audience, share it yourself. Of course, the creators of that information will be appreciative, and in turn be motivated to return the favour for you.

Incentivise Sharing

Another great way to motivate people to share and like your posts is by offering them an incentive to do so. The simplest way to do this is by posting an update informing your audience that every person who likes and shares your post will be in with a chance of winning a prize. Of course, the value of the object or service that you’re offering must be substantial enough for people to bother, but it needn’t break the bank. For example; a nail bar could offer a free manicure, a dog grooming parlour could put a free cut and dry up for grabs, and an SEO company could offer a free website evaluation – you get the idea!

Keep it Short and Sweet

Everyone is guilty of scrolling through their news feed and not being bothered to read a more lengthy looking post. Time is precious, and the nature of social media demands short bursts of information that are easy to digest. Research has shown that posts containing 80 characters or less get around 27% more engagement, suggesting that shorter posts are the most effective when it comes to engaging your audience.

Include a Call to Action

Inviting your friends, fans and visitors to share your posts can increase exposure. Create a simple call to action, for example, “Like if you agree” often works well, providing that the preceding statement is relevant. Or you could ask people for their thoughts, therefore encouraging them to comment.

Social Media Management Sheffield

As a Sheffield based social media company, we spend our days creating content for a wide variety of social media channels. Our ongoing Sheffield social media management services can include contributing to and monitoring the Facebook page for your business. Call us today on 0114 383 0711 today for more information about how we can help you.

6 Ways Social Media Marketing Can Help Your Business

social media management sheffieldSuccessfully integrating social media within your wider digital marketing strategy can pay dividends for your business. With so many platforms to choose from, it can be difficult to know where to start; but with the right expertise behind you you’re sure to reap the many rewards on offer.

Twitter, Facebook, Google+ and Pinterest are a sample of the various outlets that allow you to develop the presence of your business online; but there has to be a valid reason for you to be using any of them. Simply being there isn’t enough and if you’re going to do social media you need to do it right.

At Seven Creative, we have many years of experience when it comes to the matter and are well-placed to offer our expert advice as to the most appropriate strategy for you. Here are 6 of the benefits you can look forward to as a result of successful social media management:

Manage Your Brand Reputation and Captivate New Audiences

Every business can benefit from customer feedback; which people are always keen to provide online. If you aren’t there to respond then you can’t help them resolve their issues. Social media provides the platform to give your customers a point of contact; that will not only help ensure their happiness, but also allow you to do so in the view of others. Making a good impression with your ability to resolve any problems can help you keep on top of your brand reputation and attract new interest.

Understand and Educate Your Customers

Effective, hands-on social media management can be a great way to get to know your target audience better. Through structured, regular engagement with those interested in your services, you can begin to learn what makes your potential customers tick and better inform them of how you can assist. By not simply selling but also listening you’re sure to improve the way you approach your general marketing ethos.

Establish Yourself as an Industry Leader

One way to impress your target customers is to showcase your expertise surrounding the industry that you work within. You can do this through social media not only by educating your followers about your own services, but also through commenting on relevant news and topics from your line of work.

Give Your Customers the Capacity to Market for You

The great thing about optimising social media channels effectively is that once you develop people’s awareness of your brand, they’ll start to tell other people about it – meaning you’re getting free marketing from individuals and companies who are genuinely enthusiastic about the services you have to offer.

Boost the SEO of Your Website

There’s plenty of speculation surrounding the exact benefits social media linking can have on the ranking of your site with Google and Bing. As the search engine algorithms evolve, more emphasis is being placed on social media clout; and it is certainly an effective way to drive people to your website. This in itself can help with SEO; as leads sourced through social media are likely to engage with your site for longer – an important factor when it comes to SEO.

Drive Increased Website Traffic

As well as these SEO benefits, there is also the more obvious fact that a large, well-managed social media following will help you to ramp up your site visitors. The more widely-known your brand becomes, the more website traffic you can look forward to. If you can then convert these people through your site, you can look forward to increased income and positive business development.

Social Media Management Sheffield

When running a business, it can be difficult to find the time to fit in extra marketing activity. Our social media management Sheffield team can take away the hassle for you. Find out more about how our experts could help you to generate increased website traffic – and grow your online profile – by giving us a call today on 0114 383 0711.

The Importance of Using Pinterest as Part of Your Social Media Marketing Strategy

pinterest social media sheffieldYou may well use Facebook, LinkedIn and Twitter as part of your social media marketing strategy, but what about Pinterest? With over 70 million users worldwide, it is now the 4th most popular social network, and not to be underestimated.

How Does Pinterest Work?

It’s free to sign up, and Pinterest users can upload, save, sort and organise images, or ‘pins’ through collections known as pin boards. Users can browse the content of others, and save individual pins to their own pin boards using the ‘Pin it’ button. If browsing a website other than Pinterest, images can be pinned to users’ pin boards using a ‘Pin it’ button that can be downloaded to the bookmark bar on your web browser. Users can also ‘repin’ pins from others on their own pin boards.

Driving Sales with Business Pages

In addition to accounts for personal users, Pinterest also allows businesses to create business pages that they can use to promote their company online. These pages could be described as ‘virtual shopfronts’, allowing Pinterest users to browse items for sale on their website. And it’s big business; brand studies have continued to show that Pinterest is more effective at driving sales than other forms of social media. As well as images, business pages can also include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.

Pinterest and Search Engine Optimisation

Last month, San Diego hosted the “Social Media Marketing World 2015” conference, where several social media professionals shared their expertise on established and developing trends in social media. According to the conference, Pinterest has been dubbed ‘the new Google’, due to the fact that it has a powerful search which many people actually turn to before the search engine giant. It might sound unbelievable, but the reason for this is that many people simply prefer the visual search results that Pinterest offers. Pins on Pinterest also have great longevity too, for example, if you share a pin today, it will still be coming up in search results weeks, months and even years later.

Sheffield Social Media Management Services

As the 4th most popular social media channel in the world and an invaluable tool for driving sales, it’s never been more important to get to grips with Pinterest and start reaping the benefits. Here at Seven Creative, we offer ongoing Sheffield social media management services which can include contributing to and monitoring your business’ Pinterest account. Call us today on 0114 383 0711 today for more information about how we can help you.

Not Sure About Using Social Media for Your Business? You Need to Read This!

The 10 most important lessons to learn when running your social media campaign for your business

The 10 most important lessons to learn when running your social media campaign for your business

Here at Seven Creative, we’ve been using social media for business since social media went mainstream, so it’s part of the marketing mix we understand very well.

For virtually every business, having a good and consistent presence on social media is vital in terms of raising awareness, educating your audience, and generating leads – so it’s important to get it right!

We see many businesses doing it well. However, we also see many, many businesses doing it badly, or even worse, not doing it at all! Therefore, we thought we should put together a quick list of the main areas your business needs to focus on when planning and implementing your own social media campaign.

The 10 most important lessons to learn when running your social media campaign for your business

  1. Get to know your customers – you probably already feel like you know who your customers are but it’s still a very useful exercise to sit down with a pen and paper to really find out about them; create customer profiles, get to know them, find out what makes them tick. We’ve been setting up and managing social media campaigns for businesses for many years and I can’t stress enough how important the information you’ll discover during this exercise will be when it comes to creating the strategy and managing an effective ongoing social media campaign!
  2. Make effective use of your time – Let’s face it, nobody wants to waste time, and there is very little more demoralising than putting a lot of time into a project only to get no discernible return on that effort. Therefore, use what you found out about your customers during the profiling stages of your campaign to make sure you’re focusing your effort where it’s most likely to work.
  3. Measure your results – Find out what works best and do more of it. Find out works less well and do less of it. Now repeat. For example, ask your enquiries how they found you. Measure engagement and figure out what it was that increased it. Look at the stats. This is vital if you’re going to use your time effectively.
  4. Go to where your customers are – During the profiling stages you found out where your target audience is online – where they feel comfortable and ‘hang out’ – so go and meet them there. Get into those circles and make contact!
  5. Stop selling and start engaging – Nobody wants to be sold to! The adverts during the TV show are not why people are watching TV, they’re simply a tolerated inconvenience. People want to engage, be entertained, and to have their online experience enhanced. If you’re not doing that, you’re doing it wrong.
  6. Be responsive – Give people what they want, when they want it, and be there when they want to engage with you. Understanding your customer means you know why and when they’re online, where they are, and what they want. Cater for this and you’ll become an enjoyable part of their online experience. Don’t forget, however, this is a two-way street.
  7. Make a commitment – Get it in the calendar and stick to it. You need to commit to an hour a day for creating new content, timely replies to engagement, and maintaining a consistent presence. This needs to be a priority, even when you get busy at work. Having a social media presence is about creating conversations, not about advertising to people. Without this commitment, you’ll lose trust quickly.
  8. Remember your reputation – Focus on being available and providing excellent customer service, and your reputation will look after itself. It is, however, very easy to ruin your reputation if you’re not careful, and many of your customers will know this. Remember that you’re signing up to provide potentially public customer service, meaning you’ve got to do it very well!
  9. Don’t bother your friends and family – Creating an audience is tough, so for many businesses, the logical first step is to start by using your friends and family as your audience. But this is a bad idea. It is a sure-fire way to annoy people and be honest; are they even your target audience anyway? Instead, you should focus on creating an audience of your potential customers and leverage them to boost your audience further. If you’ve ever tried this, you’ll know it’s not easy. However, it is doable.
  10. Let the experts do it for you – Instead of letting social media get in the way of your main business activities, why not let the experts do it for you? With many years of experience we can set up and manage the whole ongoing campaign on your behalf, or even simply mentor you through doing it yourself.

Whatever you decide to do, call us on 0114 383 0711 today for more information on social media campaign planning, setup, and ongoing social media management.