Search engine optimisation (SEO services)

Celebration freebies for you!

We’ve just turned 10 years old!

Happy Birthday to Seven Creative

Happy Birthday to Seven Creative

10 years ago Seven Creative was established, and since then, we’ve helped over 300 local, national, and international business grow

To celebrate our birthday, we’d like to tell you a little about some of the services you can use to grow your business, show you a little market insight, and give you a little something for free

Email Marketing

Email Marketing from Seven Creative

Email Marketing from Seven Creative

Email marketing continues to be, for most businesses, by far one of the most cost-effective ways of generating leads… and it’s oh, so simple!

Not only can we provide you with a super-simple email marketing system, we can also support you with the email content, the email template, the images, and even supply you with a marketing list of targeted prospects. We can even do the whole thing for you if you’d prefer!

Get in touch on 0114 383 0711 and let us give you a quick run through the system for free

Mobile friendly web

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

Mobile search continues to become increasingly important following Google’s ongoing algorithm updates. Many business now reporting over 60% of their site visits come via mobile devices!

Why not find out how mobile-friendly your site is and if it’s being penalised within the rankings by Google for poor mobile-support.

We’ll happily do a quick site evaluation for you for free to let you know what steps need to be taken to increase mobile compatibility and what are your priorities. Give us a call today on 0114 383 0711 for more information. 

Social Media for Business

Social Media Management by Seven Creative

Social Media Management by Seven Creative

It’s here and it’s not going away, but can you afford to ignore social media? Did you know that around 64% of adults aged 50 to 64 use Facebook with 70% of them logging in daily – and they’re a lot less cynical than younger demographics.

Also, 44% of online women use Pinterest, 28% of adults use Instagram, and 20% of the entire population use Twitter.

How much is your CPA? I’d put money on that potentially being a whole lot cheaper with a good, solid, consistent and efficient social media strategy in place – and that’s where we can help

Pick your channels well, create a solid strategy, and post good quality content and you can’t go wrong.

We can coach you through the setup, show you how to use the channels effectively, and help you put together a solid social media strategy to raise your profile and generate leads

Get in touch today on 0114 383 0711 and we’ll give you a free social media 101 to get you started

WordPress maintenance and updating

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

WordPress is huge – accounting for over an estimated 58% of all content-managed websites online at the moment… and into 2016 this figure continues to grow!

What many web developers don’t tell you, however, is that WordPress requires a lot of ongoing maintenance. As the biggest CMS it naturally becomes a target for hackers, but do you know if your site is safe and up-to-date?

We’ll be able to tell you very quickly if your site is likely secure and show you steps you may need to take to secure it further.

We’re also very experienced in developing and maintaining WordPress sites so we can also provide updates and maintenance if required. Get your free audit today

New content and articles

Content creation services from Seven Creative

Content creation services from Seven Creative

We now have to cater for a generation of internet consumers who have an increasingly short attention span due to having been bombarded with mediocre content – they expect quick fixes and instant gratification. According to a recent study by AOP, the attention span of many of your site visitors is often as short as 8 seconds it’s getting shorter!

It’s therefore vital that you create and present fresh, concise, well written, and engaging content for your audience through all your communication channels including email marketing, your website, and social media to increase your ROI and avoid simply becoming part of the ‘noise.’

…but you’re busy running your business and simply don’t have the time to do it. Therefore, why not let us do it for you? Get in touch for a free content strategy review including a proposal for the ongoing creation of new, fresh content.

Anything else?

Internet Marketing by Seven Creative

Internet Marketing by Seven Creative

Of course, the services listed above are just a few of things we can offer – after all we’re a full-service agency – so please don’t hesitate to get in touch if there is anything we may be able to help you with.

From Chris and the team, thanks for being part of our first 10 years and here’s to the next 10

3 Reasons Why Your SEO Strategy Should Revolve Around Organic Content

organic content SEO SheffieldThe ultimate goal of SEO as a marketing strategy is to drive high-quality traffic to your site. Through the combination of organic, high-quality content – and white-hat link building techniques – you can give yourself the best chance of doing this on an ongoing basis.

To help you achieve your ranking goals, it pays to have an experienced company doing the work that you require. Here at Seven Creative, we’re perfectly placed to help and continue to offer Sheffield SEO services to businesses on both a monthly and one off basis.

Focussing on the production of shareable, engaging website copy; we have a proven track record when it comes to successfully ranking sites across a wide spectrum of trades. With that in mind, we’ve put together a helpful guide to explain why organic content should continue to form the cornerstone of your SEO campaign.

Website Users Will Engage With Your Site for Longer

Concentrating on the development of content that offers genuine value to your target website users can benefit you in a number ways. Primarily, it will ensure that you’re providing your potential customers with useful information; that will ultimately persuade them to choose your services. As a result of this, it’s likely that those users will engage with your site for a longer spell of time.

This is something that Google will look fondly upon; as the longer a visitor spends on your site, the more the search engines will flag it as a valuable source of information. Finally, if the traffic your website receive likes the content on it, they’re more likely to delve into the deeper structure of your site. This means a reduced bounce rate and more subsequent points scored with the search engines.

Others Will Link to Your Content

When other web users start to link to your site, the subsequent SEO benefits can see you rise further up the ranking positions. If people see value in your business blog copy, they may feel compelled to share it across social media and other bookmarking sites; which can only have a positive effect.

Not only will the links built back to your site by this activity act as golden flags to the search engine algorithms, they will also raise exposure of the shared content you’ve written and get in front of more potentially high-value website visitors.

It Gives You Website Copy to Strategically Optimise

The production of ongoing organic website copy will also provide you with a steady stream of site pages that you can carefully optimise for SEO purposes. Each new page presents a chance for you to integrate the search terms that you wish to be found for; whilst the accompanying meta data you can fill in is another factor the search engines will be weighing up when debating the value of your site.

Every page of copy that you produce can also be optimised with relevant images, which when added correctly can also give your site a boost. As long as you consistently stick to good practices, you’re sure to see an improvement for your website in the search engine ranking positions.

Sheffield SEO Services from Seven Creative

When implemented well, SEO can become a profitable long-term investment for your business. To speak to one of our SEO experts in Sheffield about tailoring a campaign to suit your needs, please don’t hesitate to call us today on 0114 383 0711.

 

Improve Your Website’s Search Engine Rankings with These 5 SEO Tips

As a business owner, you’re no doubt bombarded by spammy emails offering you SEO services from companies that promise they can get your website on the first page of Google. As a reputable Sheffield SEO company we know that no-one can really guarantee these results with 100% certainty. But there are certain things that you can do to help your website rank highly in the search engines, therefore increasing traffic to your website.

Search Engine Optimisation (SEO services) from Seven Creative

Search Engine Optimisation (SEO services) from Seven Creative

SEO is an abbreviation of search engine optimisation. This is the process of improving the ranking of a website in the results pages of a search engine for certain keywords in order to get more organic traffic to the site. When carried out properly, search engine optimisation provides valuable results that make a significant improvement to the amount of traffic your website receives. With that in mind, here are our top 5 SEO tips that will help to improve the ranking of your website in the search engines.

1. Write Interesting, Engaging Content

Interesting, engaging content has never been more important for SEO on your website or blog. Great content helps to establish you as a thought leader in your industry, and an expert in your field. Search engines prefer fresh, original content that engages users, and writing relevant content that users find interesting will not only engage users, but also build your credibility. And as you become a trusted resource for information, users will be more likely to buy your services.

2. Share your Content on Social Media

Another great way to boost your SEO efforts is to share your content on social media. The more your content is shared, the more links and traffic it will receive. Therefore, the more popular and relevant it seems to Google. Use Twitter, Facebook, LinkedIn, Google+ and Pinterest to promote your content, and get it shared by other users. Do your best to promote your content on relevant forums, blogs and newsletters too.

3. Optimise Meta Data and Tags

Optimising your titles, meta-tags, meta-descriptions and images for SEO is a must for on-page optimisation. Title tags are used on search engine results pages (SERPs) to display preview snippets for a given web page, and are important for both SEO and social sharing. Titles should be a concise and accurate description of a page’s content; getting it right is really important for both the user experience and search engine optimisation. Also, remember to use ‘Alt text’ for images, because without them, your images won’t be read by search engines, meaning that they’ll have no SEO value whatsoever.

4. Optimise Content with Keywords

When creating content, focus on writing great content for human readers that includes keywords and phrases to help search engines find it. But make sure that you use these keywords naturally; cramming them in where they don’t make sense or don’t read comfortably could be detrimental to your site.

5. Use Analytics to Monitor Performance

After all this hard work, you want to know whether or not your SEO efforts are working, right? The best way to keep track of your success is to use a tracking tool such as Google analytics to monitor the traffic coming to your website. This will enable you to pinpoint the keywords that are driving traffic, identify the pages that have had the highest numbers of visitors, and figure out which pages your customers are converting on. By keeping your eye on your analytics, you can make regular tweaks and changes to optimise your results.

Sheffield SEO Company and Marketing Agency

Although carrying out successful search engine optimisation takes effort, it can bring real traffic to your website. Taking these steps will certainly help you on the way to increasing the amount of web introduced business you generate. If you need some help, or would simply like to chat to an expert, Seven Creative can help. Give us a call on 0114 383 0711 or email us at contact@sevencreative.co.uk to find out how we can help to grow your business with quality SEO services in Sheffield.

10 signs there might be a problem with your website

10 signs there might be a problem with your website

10 signs there might be a problem with your website

You’ve got a successful business, you’ve got a website, but is your site bringing in as much business as it could? Here are 10 signs to look out for that mean there may be a problem!

Please note; I’m using Google here when referring to a search engine as it’s the largest and therefore the one we generally focus on when optimising for the web.

1 – You’re not getting many visitors to your site

It’s often difficult to gauge how many visitors you should be getting to your website for many reasons – maybe your products or services are very niche, or maybe the majority

The first thing you need to do is identify your keywords and phrases – the things your target customers will be typing into Google when they’re looking for your products and services. This isn’t always as black & white as you’d imagine, however, with a bit of time you can usually get a good comprehensive list of these phrases. Don’t forget to also get an idea of the average search volumes.

Now you need to see where you appear in Google when you search for these phrases. If you appear as the first result on page one of Google, you should be getting around 30% of the clicks, for example, if 10000 people per month search for the key phrase you’re at position 1 for, you should be getting in the region of 10 visits a day for that phrase (i.e. ((10000/30)*0.3)).

Get your site’s SEO analysed ASAP

2 – You’ve got a high bounce rate

Many websites get the traffic but that traffic is not properly qualified through Google so they immediately leave the site without clicking internally – otherwise known as a bounce.

It’s very important to monitor your keyword density to make sure Google is getting an accurate picture of your products and services. Many people neglect the search engine in favour of the site visitor and often end up with a site that has high usability but poor search engine optimisation. The trick is to take account of both!

If your bounce rate is higher that 40 to 50%, it’s time to look at your search engine optimisation, conversion rate optimisation and usability checked ASAP

3 – Your phone isn’t ringing

The job of a website is varied and depends on the business. For many it’s to help establish credibility as a supportive sales tool, however, if your site should be generating leads for you and it’s not, we need to find out why!

Usability testing sounds expensive but can actually be very simple to do. For many business owners, they spend so much time within their industry that they forget that the jargon and acronyms they use in their day-to-day lives might not be understood by everyone else! Get someone who knows nothing about your industry to go through your website. Give them a task and get them to tell you when they hit a dead-end, get frustrated, get confused or even give up in exasperation – you may be very surprised at the results! Are your contact forms working? Are your contact details easy to find? Does your site work on all browsers? These are just a few of the things that make the difference between an enquiry and an exit.

Visitors arriving at your site combined with a low bounce rate but no phone calls means there could be a problem with your calls to action, conversion rate optimisation and usability.

4 – You can’t find your site in Google

It might sound obvious but have you searched for your site within Google? Even if it was once there doesn’t necessarily mean it will still be there now!

As Google’s algorithm get’s cleverer, any mistakes that may have been made may suddenly become evident and your site may be being penalised. For example, if you’ve traditionally paid for the type of SEO that has relied on inbound links, you may have recently disappeared from the rankings due to Google penalisation! Even if your site is still there, it may mean that your results are being suppressed!

Not being able to easily find your site from a Google search you should get your SEO looked at ASAP

5 – Exits from contact form but no enquiries

You’re getting the visitors, you’ve got a low bounce rate but you’re not getting the enquiries. Have you tested your contact form? Are your contact details correct? Does your form work? Does your page work on the main web and mobile browsers?

Another one that sounds simple but you’d be amazed how few people actually spend a few minutes each month testing the functionality of their websites.

Send yourself a test message and try the number otherwise it could mean there is a problem!

6 – High percentage of visitors from abroad

There is a lot of information within a website that most people would never even give a second thought to. For example, how does Google know your site is UK English? Maybe it is American English or Australian! I suppose it could look at your server location or domain name and hazard a guess, however, don’t forget that Googlebot is just a piece of software that only has a very short amount of time to assess and categorise your site!

Unless the hidden information within your site is included and correct, your site may not be optimised for its target geographical location and therefore may not be appearing in the right country. It’s important to get this checked and corrected if necessary.

7 – Getting enquiries for products or services you don’t provide

This one seems quite simple on the surface but is actually quite complex. A good website will not only index well within Google for the correct search terms and turn the visitors into enquiries, it should also help your site visitors to properly qualify themselves – or in other words, help them to decide if this is the site they need.

If you bore your visitors with difficult to read text and fail to tell them what you do in a simple, concise and fast manner, the majority of them are going to do one of two things – leave or contact you to ask you what you do – Will you paint my kitchen? No, we only sell paint! What are your opening hours? No, we don’t have a shop! You end up doing what your site could be doing – letting people know if you’re what they’re looking for!

Getting enquiries for products or services you don’t provide means you should test your site’s usability.

8 – Slow loading times

When was the last time you checked to see how quickly your site loads? Clear your cache and give it a go. Googlebot only spends a short time visiting your site and if a proportion of that time is spent waiting for your site to load, it’s not going to be indexing properly.

Another one of the most common problems is badly optimised images. Simply specifying a width to resize an image is a terrible idea! Whether it’s laziness or inexperience, it will still cost you heavily in terms of Google ranking, bandwidth and usability!

Check your bandwidth usage against your visitor numbers and see if they tally. Make sure your images are optimised and that your server is in the UK.

Slow site loading times mean you should have your hosting and site optimisation checked.

9 – Site not displaying properly on mobile devices

Even if you don’t know the statistics you can probably guess that the number of people using mobile devices to access the web has recently exploded and is only set to increase!

Even here at Seven Creative we use Android’s browser; Chrome for Android; Safari for iPad and iPhone; Silk for Kindle; and this is just us!

It can be costly to optimise a site for mobile – especially when it comes to cross browser compatibility – however, there are a few simple things to look out for!

Check your visitor statistics and see what browsers they’re using. Test your site on yours and your friends’ mobile devices. If your site uses Flash, oh dear… time for a new one! If you do find an issue, it might only be a small job to update your site’s CSS to accommodate the new mobile browsers.

There is also talk that Google may be about to start penalising sites that have a bad or absent mobile version so now is the time to act!

10 – Your site looks tired and out-of-date

Just as in person, you only get a very short time to make a good impression. When was the last time you updated your site? Does it look old or outdated? Are your images poor quality? If the answer to any of those questions is yes, then that is the image of your business you are projecting. Of course, if that visitor met you in real life you’d impress them with your wealth of experience and industry knowledge, but the bad news is you’ll never get that opportunity. The visitor will hit ‘back’ and click on the next link – your competitor.

If you would like help with any of the potential website problems listed here, get in touch with us on 0114 383 0711 or contact us through out contact page 

Search Engine Optimisation – getting it wrong vs. getting it right

SEO services

SEO services

If you’ve ever paid for search engine optimisation (SEO) or are wondering if it will help your website, you need to read this.

SEO is certainly a buzz word at the moment but where do you get all the facts – how much should it cost? What results should I expect? How do I tell if it’s working? Am I being ripped off?

This article will show you how SEO done well will give you great long-term results and how SEO done badly can ruin your website rankings.

So, what is search engine optimisation?

SEO is simply the process communicating with Google and the other main search engines to make sure they have a clear understanding of how important your website is, where your target customers are, and what your products & services are.

Once this is done properly, you’ll appear in search results when your target customers search for the products and services you provide… or at least that’s the theory!

So, why is this not simple?

It’s not possible to get an accurate number of how many websites there are currently available but the last estimate put this approaching three quarters of a billion (750,000,000) with the majority of these in English.

Every one of these sites wants relevant visitors and the search engine’s job is therefore to fetch the appropriate results for you when you do a search based on factors such as where you are, what language you speak, and what you’re looking for.

The problem is that if Google can’t understand the purpose of your site or doesn’t get a true representation of how important your site is, you won’t appear in the right results.

So, what is the wrong type of SEO?

Google is a piece of software, it visits sites using what is known as its ‘Googlebot’ and the measure it uses to evaluate sites is called its algorithm.

Poor quality SEO companies will tell you that Google assesses a website is by looking at how many other sites link to the website in question– in other words, lots of links to your site = important website – but this only has a very small element of truth in it.

The reality is that Google is not stupid. Back in the old days of the internet you could get away doing SEO like that but Google continues to become smarter and its algorithm continues to update.

In fact, you probably heard of the recent infamous Panda and Penguin algorithm updates where sites that had focussed on inbound linking to increase their position in the search engines suddenly dropped out of the rankings overnight – and there were some very high-profile casualties of this!

So, what is the right type of SEO?

Getting your SEO right is not rocket science, it just takes a bit more care and attention. Selling someone SEO and then simply creating links to their site is either lazy or unethical (or both!). It may work for a while, however, as soon as you stop paying for this, the results will disappear again… and this is your best case scenario!!! Google is now also penalising sites that use poor quality links so, if your site is important to your business, you’re really taking a huge gamble!

This graph shows the difference between focussing your SEO on inbound links vs. focussing on good quality content and on-page SEO

This graph shows the difference between focussing your SEO on inbound links vs. focussing on good quality content and on-page SEO

I did say, however, that there was an element of truth in using link building as part of your SEO strategy, and there is. Link-building should form at least part of your SEO strategy, but you have to be very careful to make sure that the links pointing to your site are from good quality and relevant websites. Get this right and you’re on your way. Get it wrong and it can be disastrous!

The best way, however, to do your SEO properly is to do what we here at Seven Creative have always done – focus on high quality content. You’ll see not only an instant boost and an increase in rankings whilst your SEO campaign is in progress, you’ll also see a long-term boost way beyond this. This way, link-building is not something that has to be pro-actively conducted, rather it becomes something that happens organically.

We (here at Seven Creative) have always said that good quality SEO should primarily focus on ‘quality content’ & ‘on-page SEO’ – and it’s what we’ve always done. Don’t get ripped off, get it done properly.

Call Seven Creative today on 0114 383 0711 or get in touch through the contact page to see how SEO done properly can benefit your business.

Content Writer – Copywriting for SEO

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

It’s no secret that in order to get your website to index to its potential, it will probably need a little help now and then. The problem is, though, that the majority of people who you ask for help in this department will probably end up with someone telling them that just they need inbound links… and lots of them!

Suddenly, however, for a lot of website owners it all went wrong! Google changed the way it evaluates websites and many people who had spent money on SEO saw their sites free falling out of the rankings overnight. The two things you need to know about Google are firstly, it’s not stupid and secondly, it doesn’t like to be manipulated.

Whilst it is partly true that inbound links are important, what these so-called experts don’t tell you is that, as with everything to do with SEO,  it’s all about quality – not quantity.

Good quality inbound links should only be part of your website SEO strategy.

Having a high number of poor quality inbound links was all-of-a-sudden one of the indicators Google used to see that the site owner was trying to manipulate the search results by making their site appear more important that Google would have assessed it as.

So what’s the SEO solution?

We’ve always said that content is king. If you focus on creating a high-quality website that people will enjoy and you’ll do well in the search results. Good quality, engaging content – and lots of it – will provide information and resources for your site visitors and Google will reflect this accordingly in the search results.

Copywriting for SEO is creating that text specifically crafted to make sure you clearly communicate to Google what your site is about. It will include your keywords and key-phrases at a natural density whilst still making sure the content is clear and engaging.

A good SEO copywriter or SEO content writer will produce clear, legible and engaging text that will be feel natural to read but still include the correct density of your keywords and key-phrases

…and the best thing is, it’s all perfectly above board according to all the major search engines! This is a win-win situation as your site visitors will be presented with well-written copy and the search engines will be able to figure out clearly what your site is about.

What is a good content writer?

A good content writer is someone who is able to produce clear, natural feeling content that is easy to read and engaging whilst still making sure that the content is optimised for search engines.

Content writers know that SEO is a very important consideration for nearly all sites these days whilst remembering that ultimately it will be humans who read this text.

Copywriting for SEO refers to content specially created to help your website index within search engines by clearly communicating what the subject of page is. if this is done correctly, your visitors will engage with you and Google will index you.

Why is Seven Creative different to the other SEO companies?

Here at Seven Creative, we’ve been practising high-quality, above-board SEO for many years. Our main focus has always been on quality content and not inbound links so the recent Google updates were great news for us and our customers.

We specialise in content writing, copywriting for SEO and general SEO services and we provide a tangible, long-term boost right up the rankings with a tangible return on investment

Find out today if your website content is optimised for SEO by getting in touch with us. We’ll provide you with a free initial analysis of you site and a list of recommendations.

With prices starting from £199 per month for SEO services it’s within almost all budgets.

Call us on 0114 383 0711 or email seo@sevencreative.co.uk or visit our contact page

 

 

The really simple guide to SEO

A simple guide to SEO

A simple guide to SEO

Search Engine Optimisation isn’t rocket science, it isn’t smoke and mirrors – no matter what some companies tell you, and it certainly isn’t something that needs to cost a fortune. It is just common sense applied to an understanding of what a search engine is and how it works.

However, due to the confusion, I thought I should write a quick and simple explanation to help provide a better understanding of what SEO is and how it’s ‘done.’

This isn’t a check-list or a how-to guide to SEO – it’s simply an explanation in normal language that will hopefully dispel some of the myths surrounding SEO.

SEO starts with analysing your customers to find your keywords and key phrases

There is a need for your services and people are looking for these services, but, what are they doing to find them? When we’re talking about SEO we’re specifically looking at on-line behaviour so we need to know what these potential customers are typing into the search engine when they’re looking for these services.

“…analyse the past behaviour of your potential customers to find out the words and phrases they’ll be using in the future.”

How do we do this? Assuming we don’t have the resources for a focus group, the fastest way is to perform a search for the words and phrases people use when they want to find your products and services. Basically, we’ll analyse the past behaviour of your potential customers to find out the words and phrases they’ll be using in the future. This list is often refined down to the few really important phrases and these are the ones we’ll focus on.

It’s important to note, however, that these words and phrases aren’t necessarily going to be the ones that receive the most number of searches – they’re the ones that will be achievable within the budget, for example, if you are selling computers wanted to compete against Dell and Amazon, you’re going have to throw a massive amount of money at it for phrases like ‘new computer’ or ‘new laptop.’ If, however, you went for some of the more niche search terms that wouldn’t return the big players, you can make sure your getting your piece of the pie for a fraction of the budget.

Optimise your on-site SEO content

There are a thousand and one things normally wrong with your average website that are getting in the way of it indexing properly within the search engines. Everything from correct meta descriptions, meta keywords, titles and a correct hierarchical use of HTML to badly written code, poorly optimised images and cheap hosting. Unfortunately, by the time we point this out to people it’s too late and the cheques been cashed, however, it normally fixable.

“[on-site SEO] is an area that most SEO companies don’t focus on either because they don’t know how to do it or they simply can’t be bothered.”

The most important onsite changes are getting the copy right. Using the keywords and phrases we found in while profiling the customers, we need to optimise the text to the correct length, the correct mark-up and the correct keyword density. This, however, is an area that most SEO companies don’t focus on either because they don’t know how to do it or they simply can’t be bothered.

A good example of this is when the most recent updates to the Google algorithm caused many sites to drop out of the rankings overnight – and there were some very high profile victims – simply because their SEO company had tried to deceive Google by ignoring good quality content, on-site SEO, and best practice one-content protocols and simply focussed on building inbound links from poor quality websites.

“The recent Google updates were great news for us and great news for our customers.”

We have only ever focused on high-quality content focussed SEO so the recent Google updates were great news for us and great news for our customers. Where other sites dropped out of the rankings, the sites we had optimised shot up the rankings.

Focus on inbound links from high quality and relevant sites for better SEO

“The volume of quality inbound links and the better quality those links are all go into the equation which says where your site should appear in relation to your competitors”

Once the on-site SEO is complete it’s time to turn our attention to the inbound links. As we’ve just seen, Google isn’t stupid and certainly won’t tolerate an attempt to deceive it. Therefore, your inbound links have to be the high quality. Publishing articles, press releases and good quality links all bring Google back to your site when they’re found and, in turn, increase Google’s opinion of how important your site is. To put it very basically, the more important your site is, the volume of quality inbound links and the better quality those links are all go into an equation which says where your site should appear in relation to your competitors. If you have poor inbound links, the opposite will happen and you can even find your site is being repressed in the results.

In summary

It’s actually amazing when you realise that the only reason there is such a huge SEO industry is because the majority of sites have just been built badly by people who don’t know what they’re doing and that no one has ever realised that sites need to be built from the visitor’s point of view.

Get this right at the start and your 90% of the way there. Good quality content, compliant code, adherence to standards and a focus on your customers is the foundation for a robust and solid website that naturally indexes really well.

More information

Seven Creative provide SEO services in Sheffield, nationally and internationally. Get in touch today for more information. Visit Seven Creative’s website for more information about the range of SEO services

Top 5 Things Your Website Must Have!

Here at Seven Creative marketing agency in Sheffield, we firmly believe that a great website and an effective marketing strategy have the power to transform a business. So, to help you out, we’ve put together 5 simple but very important things you need to do to have a successful website!

Compatibility with mobile devices

A recent study has shown that 93% of people in the UK use their mobile device to access the internet every day. In fact, more people actually log on to the internet through a mobile device than through a computer!

We come across lots of websites belonging to small to medium sized businesses that are simply not compatible with mobile devices.

As people move away from their desktops, preferring to browse the internet on the go on tablets and smart phones, your website needs work on these devices, and work well. If not, you and your business are missing out on a huge audience.

An email address and contact number on your homepage

This is an absolute MUST! An email link and a contact number must be displayed clearly on the home page of your website – if people want to contact you, don’t make them work for it, make it as easy as possible!

Email is a quick and easy way of getting in touch, and without a visible email address, you risk missing out on inquiries and sales.

It is also incredibly important to have a phone number listed on your homepage. Some questions are better answered by phone, and some people prefer to speak to an actual person as opposed to emailing.

Obvious contact details also go some way in establishing the reputability of your company, and can make visitor feel more comfortable. A visitor to a site without a phone number, for example, may even question your legitimacy.

A built in inquiry form 

A form-fill option on your website is the perfect way to allow consumers to request information. Information inquiry forms should be built into your site, connected to a CRM, an email system, and an ecommerce system. That way, the lead is not just being collected, it’s also being prepared for the business owner to communicate with and generate business via that lead.

Social-media-management-sheffieldLinks to your social media accounts

On 13 June 2013, the Office of National Statistics reported that the UK has the second highest proportion of social networkers in the EU, and 57% of internet users said that they used “social networking sites such as Facebook and Twitter“.

So, by not using social media channels to market your business, you’re missing out on a huge captive audience and a very powerful marketing tool. You also run the risk of falling behind your competitors.

Social media buttons should also be displayed clearly on the homepage of your website, so that visitors have the option of connecting with you on social media channels such as Facebook, Twitter and Google+.

Effective search engine optimisation

As you’ll know by now, having a website is absolutely essential. But what’s the point of having a website if no one can find it? Search engines are used every day to find websites, and naturally, those that rank higher in the searches get visited more often.

Effective search engine optimisation will increase your website’s ranking in Google, therefore driving more traffic to your site, and resulting in more leads.

As a web design and SEO company in Sheffield, we know how important it is to have all of these points in place. If you are worried that your website isn’t up to scratch, is struggling in the search engines, or you are missing any of the above, don’t panic – we can help.

Get in touch via our website, call us on 0114 383 0711, or send us an email to info@sevencreative.co.uk.

5 Reasons Why Your Business Needs a Blog

Here at Seven Creative web design Sheffield, we are big fans of blogging for business. It’s a great way of boosting your online presence and getting your business noticed. So how can a blog help your business?

1. Increase your web presence

A blog is a great way of getting noticed online. Interesting content will attract people’s attention and encourage them to share it!

2. Be an expert in your field

Business blogs are a fantastic way of sharing your expertise and your knowledge. The more useful, relevant information you share in your blog posts, the more credibility you will gain.

sheffield-blogging-for-business3. Build relationships with customers

Writing a blog is the perfect way to engage with existing customers and potential clients online.   Publishing interesting blog articles are a great way of communicating, building dialogue and providing a platform for customers to contact you.

4. Search engine optimisation and blogging

Blogs can also be used as an effective search engine optimisation tool because articles can be used as a tool to drive traffic to your main website.  By making sure that your blog posts are rich in key words and popular search terms, your blog can increase your SEO efforts AND provide readers with valuable content.

5. Advertise your products or services

A blog that is used primarily for advertising isn’t the best way to approach blogging for your business. People will get fed up if they constantly feel like they are being sold to. But a little bit of self promotion in the right context is acceptable, and can benefit the reader if your products or services provide a solution to the problem, or answer to the question they have been looking for.

If you would like a blog for your business, but don’t have the time to dedicate to it, or the skills to set it up yourself, Seven Creative web design in Sheffield can help. And if you’re stuck for original, interesting content, we can take care of that too by writing the articles for you, as often as you like! For more information, contact Seven Creative on 0114 383 0711 or visit our website for more information.

Make Your Website Work For You With SEO

SEO services Sheffield from Seven Creative

SEO services Sheffield from Seven Creative

You might not want to hear it, but simply having a website often isn’t enough these days. The World Wide Web contains nearly 15 billion web sites and this number is growing by the second. With competition like this, if you’re not in the top positions for the right search terms, it’s really hard for potential customers to find you.

With so much competition on the digital high street, Search Engine Optimisation is often needed to make sure that your website is actually being seen, and more importantly, seen by the right people.

What is SEO?

SEO can be described as the simple activity of ensuring that a website can be found in search engines for words and phrases relevant to what the website is actually about.

The practice of SEO increases the visibility of the website, meaning that it is likely to be found more often by the right visitors.

On-site Search Engine Optimisation or SEO (otherwise known as on-page SEO) is focussed on things like keyword inclusion, and off-site Search Engine Optimisation or SEO (otherwise known as off-page SEO) primarily focuses on link-building.

Getting your website to rank highly on Google will not only increase your online visibility, but it can also save you money on digital advertising campaigns and other sponsored listings.

SEO Services Sheffield

Here at Seven Creative, a leading web marketing and SEO company in Sheffield, we consider the money spent on Search Engine Optimisation services an investment, not a cost. By investing in SEO services, your website will inevitably climb the search engine rankings, and you will attract more visitors to your website.

We offer SEO packages that provide the full spectrum of search engine optimisation activity, to make you website work for you. They are based on a fixed monthly fee and can be designed around your needs, dependent on who you want to target and what you key words and phrases are.

If you would like to talk to an SEO company in Sheffield who really know their stuff, contact Seven Creative on 0114 383 0711 or email seo@sevencreative.co.uk for more information.

Top 10 Biggest Website Mistakes Stopping You From Winning Business

Every day here at Seven Creative, people show us their sites that were built by other companies and ask us things like “why doesn’t my website appear in Google” or “Why do I hardly ever get any calls from my website” so we thought we should produce a quick check-list to help you evaluate your website and hopefully spot the areas stopping your website from indexing properly in search engines and hindering the site’s conversion rates.

This is by no means an exhaustive list; however, these are some of the most common problems. Don’t forget to let us know if you think we’ve missed something important!

1 – Contact details

There is a good chance that a lot of the visitors to your website are simply looking for your contact details. Other visitors are there evaluating you deciding if your the right one to ‘buy’ from. Your contact details, therefore, need to be available at the moment the site visitor makes the decision that they want to get in touch. Making it tough to find your contact details, hiding them or even requiring  the website visitor to ‘click’ to find them can irritate and annoy – and this is the last thing you want when your competitors are only a ‘back click’ away!

Make your contact details prominent throughout the site. This will not only allow a potential customer to get in touch with you easily and quickly, it will also show potential customers that you have clear communication channels which will help to quickly establish trust – which is vital!

2 – What do you do?

I’m amazed. I’m staggered! The amount of sites I visit every day and I sit there thinking ‘what do you actually do?’ Every time we approach a new project we reverse engineer it from the point-of-view of the potential customer. By firstly profiling the customers you are able to build in a flow toward the website goals, avoid jargon which confuses people, and massively increase usability which means you’re much likely to end up with a website that actually works (provided your developer know what they are doing, of course!)

It’s really not rocket science – just say what you do and make it prominent. People love useful snippets but get turned off by big paragraphs. Get the important stuff ready-summarised and you’ll be amazed about how much of a better on-site experience your potential customers will have!

3 – Keywords and phrases

Before you built your site, did you check what people were actually searching for in relation to your products and services? It’s staggering how many people don’t! What is the point in having an all-singing-all-dancing website if no one can ever find it because it doesn’t match the phrases they’re using to find your products and services!

It’s very simple; find out what your potential customers are searching for and then make sure those phrases appear in your website (of course, in a natural context) on the relevant pages. Websites that don’t work don’t do this. It’s a simple as that.

4 – Social media

If your company is popular, they’re talking about it on the Social Media channels. If it’s not, they’ll be very little mention of you on these channels and Google knows this full well. Also, you need to demonstrate to your potential customers that you’re available with open and clear communication channels were anything to go wrong.

Not engaging with your potential customers on the appropriate social media channels is missing an opportunity to raise your profile, find new customers and without these ‘social media bookmarks’, Google will evaluate your website to reflect this and therefore your search engine position may not be as good as it could be.

5 – Images

It’s amazing how few people understand how much of an impact optimised images can have on your site. Properly optimising the compression and getting the aspect ratio correct means they’ll display quickly, the alternative text will be indexed by Google and the image name is an opportunity to get your image in an image search for the relevant products and services.

Also, I’m staggered by how many people put their really important text content as an image! Google can’t read this and you’ll find it very difficult to update if details change!

Optimising your images provides so many benefits it’s something you really need to focus on right from the word go.

6 – Content optimisation

Once you’ve got your keyword and competitor analysis report, you’ll be able to create well written text that also includes a natural density of your keywords. Stuffing keywords is not only amateurish, you’re website will be penalised by Google and you’ll not appear properly in the search results.

They key is and always has been to create good quality website content with a natural density of your keywords and phrases. Of course, there are ways to increase the emphasis on the really important content; however, trying to fool the Google algorithm is at best a very risky thing to do.

Focus on the correct word count and the keywords and you’re half way there!

7 – Compliant and well formatted code

The code is something you’ve probably never a thought to. If your website looks OK, the code is OK, right? Wrong! Errors in the code are not generally visible to the average website visitor, however, if Google encounters a poorly coded website, there is a good chance you’ll be penalised.

Broken links, validation errors, properly hierarchical use of HTML, etc.  will not only mean your site will display more quickly but also that Google will be able to correctly assess your key words and phrases and you’ll therefore appear in the relevant searches.

Poorly written code – and you’d be amazed how ubiquitous it is – will mean your site will not index properly. This is not difficult to fix – although it’s better to get it right in the first place – it’s just, in my opinion, the sign that the web developer is either lazy or doesn’t know what he’s doing.

8 – Counter-intuitive navigation structure

There is very little as frustrating as trying to navigate your way around a site with a poor navigational structure. We encounter these every day and it’s something that will certainly be losing you customers! What does it say about your company if your site is confusing and it’s sometimes impossible to find the page you’re after?

When building a site, the site navigational structure needs to be designed with scalability and usability in mind. It needs to be simple and easy to use otherwise your site visitors will simply hit ‘back’ and click on the next link in Google. Usability testing is something that can highlight this; however, it’s a much better (and cheaper) idea to get this right from the start.

9 – External links

In SEO circles we call it ‘juice.’ Imagine your site is a half-full glass of juice. Every time you get a link to your site it adds a little juice to the glass. Every link that leads away from your site takes a little juice away. The more relevant and more important the site that links to yours, the more juice you get. The fewer out-bound links you have, the less juice you’re giving away.  Now imagine that Google evaluates your site based on how much juice is in that glass and you have a picture of how Google uses links to help assess the importance of your site – the more juice you have, the more important the site is. The less juice you have, the less important the site is.

Be very aware that outbound links are taking away ‘juice’ from your site. Are they really that important? Could you do without these links?

10 – Domain name

One of the main criteria Google uses to assess your website is your domain name. The current domain registration term and the keywords within the website are two things that allow Google to decide whether your website is relative for a search and whereabouts in the search results it should be.

When you’re picking your domain name, make sure you’ve done your keyword and competitor research first. Your current customers may be searching for your company name but your potential customers are searching for your services. Remember, if your website has been built properly, it’ll index for your company name regardless of the domain name. Google also loves an established domain with a long registration period so why not have your domain registered for 10 years?

If you’d like any advice on picking a domain or need any other domain services such as registrant change, moving domains, re-establishing domain ownership or registering your domain, give us a call.

11 – Bonus mistake – Poor quality SEO

How could we possibly have a list about mistakes you may be making from an SEO point of view. The new Google algorithm updates mean that many people who have been paying for SEO over recent years have suddenly plummeted out of the rankings. Why? Because Google isn’t stupid. It knows that many people have been trying to manipulate their rankings by building hundreds of links from external sites whilst putting very little emphasis on good quality content – and now they’re paying the price.

‘Cheap SEO’ isn’t synonymous with ‘poor SEO’; however, they are very often the same thing. Good quality SEO does and always has had an emphasis on high quality content.

More information? Get in touch with us

Seven Creative in Sheffield provide the full spectrum of web marketing services such as SEO, social media optimisation, web site development and usability testing.

Call us today on 0114 383 0711, visit our website at www.sevencreative.co.uk or email us at contact@sevencreative.co.uk for more information.