SEO services

Celebration freebies for you!

We’ve just turned 10 years old!

Happy Birthday to Seven Creative

Happy Birthday to Seven Creative

10 years ago Seven Creative was established, and since then, we’ve helped over 300 local, national, and international business grow

To celebrate our birthday, we’d like to tell you a little about some of the services you can use to grow your business, show you a little market insight, and give you a little something for free

Email Marketing

Email Marketing from Seven Creative

Email Marketing from Seven Creative

Email marketing continues to be, for most businesses, by far one of the most cost-effective ways of generating leads… and it’s oh, so simple!

Not only can we provide you with a super-simple email marketing system, we can also support you with the email content, the email template, the images, and even supply you with a marketing list of targeted prospects. We can even do the whole thing for you if you’d prefer!

Get in touch on 0114 383 0711 and let us give you a quick run through the system for free

Mobile friendly web

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

Mobile search continues to become increasingly important following Google’s ongoing algorithm updates. Many business now reporting over 60% of their site visits come via mobile devices!

Why not find out how mobile-friendly your site is and if it’s being penalised within the rankings by Google for poor mobile-support.

We’ll happily do a quick site evaluation for you for free to let you know what steps need to be taken to increase mobile compatibility and what are your priorities. Give us a call today on 0114 383 0711 for more information. 

Social Media for Business

Social Media Management by Seven Creative

Social Media Management by Seven Creative

It’s here and it’s not going away, but can you afford to ignore social media? Did you know that around 64% of adults aged 50 to 64 use Facebook with 70% of them logging in daily – and they’re a lot less cynical than younger demographics.

Also, 44% of online women use Pinterest, 28% of adults use Instagram, and 20% of the entire population use Twitter.

How much is your CPA? I’d put money on that potentially being a whole lot cheaper with a good, solid, consistent and efficient social media strategy in place – and that’s where we can help

Pick your channels well, create a solid strategy, and post good quality content and you can’t go wrong.

We can coach you through the setup, show you how to use the channels effectively, and help you put together a solid social media strategy to raise your profile and generate leads

Get in touch today on 0114 383 0711 and we’ll give you a free social media 101 to get you started

WordPress maintenance and updating

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

WordPress is huge – accounting for over an estimated 58% of all content-managed websites online at the moment… and into 2016 this figure continues to grow!

What many web developers don’t tell you, however, is that WordPress requires a lot of ongoing maintenance. As the biggest CMS it naturally becomes a target for hackers, but do you know if your site is safe and up-to-date?

We’ll be able to tell you very quickly if your site is likely secure and show you steps you may need to take to secure it further.

We’re also very experienced in developing and maintaining WordPress sites so we can also provide updates and maintenance if required. Get your free audit today

New content and articles

Content creation services from Seven Creative

Content creation services from Seven Creative

We now have to cater for a generation of internet consumers who have an increasingly short attention span due to having been bombarded with mediocre content – they expect quick fixes and instant gratification. According to a recent study by AOP, the attention span of many of your site visitors is often as short as 8 seconds it’s getting shorter!

It’s therefore vital that you create and present fresh, concise, well written, and engaging content for your audience through all your communication channels including email marketing, your website, and social media to increase your ROI and avoid simply becoming part of the ‘noise.’

…but you’re busy running your business and simply don’t have the time to do it. Therefore, why not let us do it for you? Get in touch for a free content strategy review including a proposal for the ongoing creation of new, fresh content.

Anything else?

Internet Marketing by Seven Creative

Internet Marketing by Seven Creative

Of course, the services listed above are just a few of things we can offer – after all we’re a full-service agency – so please don’t hesitate to get in touch if there is anything we may be able to help you with.

From Chris and the team, thanks for being part of our first 10 years and here’s to the next 10

5-Step Guide towards SEO Satisfaction

Adapting to the evolving world of SEO remains a constant challenge. Yet it needn’t be something that causes frustration. By sticking to clear, concise strategy you can look forward to improved web rankings – and ultimately more genuine traffic to your site.

Sheffield-SEOYou can minimise the impact of algorithm changes by taking care to publish optimised, organic, useful content on your site. Not only will this always be well-received by Google; it will also retain customers visiting your site for longer (also great for SEO).

Whether you’re looking for one-off SEO site work, or ongoing content production, you need to make sure that you pick the right company to carry out the work for you. As Sheffield SEO experts, we at Seven Creative are well-placed to help:

Identify Your Goals

Before you start an SEO campaign, make sure that you have a clear idea of what you want to achieve. If you work within a competitive trade, for example, you’ll be more likely to see page 1 results by targeting one of your niche services. Similarly, adding a geographical focus to your activity can also help you maximise the benefits of SEO.

View SEO as a Long-Term Marketing Strategy

Integrating SEO into your marketing budget can pay serious dividends – but the effect you’ll feel won’t always be immediate. For monthly campaigns in particular, it needs to be something that you invest in for the long term.

A re-work of your website can improve your positions fairly quickly depending on how competitive your keywords are, but if you then don’t continue to add regular, organic content -whilst your competitors do – you’ll soon find yourself sliding back down the SERP’s.

Make Sure You Get Reports

The world of SEO can sometimes seem like smoke and mirrors. If you’ve had a bad experience with paid services previously, that will only be heightened. A company that provides you with detailed, transparent, monthly reports can be worth their weight in gold; and you’d be wise to choose such a firm to carry out any SEO work that you need.

Have a Blog and Update it Regularly

Business blogging is great for your brand image; as it will help you to establish yourself as a leading voice within your industry. When optimised correctly, this content is perhaps the most important factor with relation to how the Google Algorithm deciphers your website.

Fresh and engaging news articles, case studies and blog articles are the best way to show the search engines that you have something of value to offer on your site, so this really is an opportunity not to be missed.

Optimise Any New Content You Publish

Whenever it comes to adding new content to your site, make sure that it’s optimised for the search engines. If you’ve hired an SEO company for one-off site work but now want to try it yourself, it’s essential to maintain good practices such as adding descriptions and alternative title text to any new images you add to your site.

SEO Sheffield from Seven Creative

Maintaining practices such as the ones mentioned here will stand you in good stead for your SEO campaign. To implement the strategy, it’s well worth hiring professionals and we at Seven Creative are here to help.

Our SEO experts in Sheffield can provide you with engaging web copy; that will stand the test of Google updates to fire you up the rankings – and then keep you there. Please don’t hesitate to call us today on 0114 383 0711 to find out more.

10 things your SEO company won’t tell you

Don't get ripped off by poor quality SEO

Don’t get ripped off by poor quality SEO

So, you’ve either paid for or are considering paying for search engine optimisation (SEO services) but you don’t know what to expect or how to measure the results. This article dispels a few myths, and talk about the pitfalls to watch out for to make sure you get excellent, tangible results and value for money.

Don’t get your website penalised by Google, don’t get ripped off and certainly don’t spend more than you need to.

1. There are keywords and there are keywords

It’s easy to get to page one of Google. Here is a quick example: if you do a search for ‘jfjfjf’, right there in in position one, page one of Google there’s a YouTube video uploaded by someone called ‘GRRRRRR145’. If you’d like me to get you to page one, position one for the keyword ‘jfjfjf’, no problem. Of course I can do it for you… but what is the point? Just as I wasn’t searching for a video of a girl talking after breathing in helium when I typed in that phrase, neither will your potential customers be using that phrase to find your products and services.

These poor quality SEO companies might get you to position one, but it will undoubtedly be for the wrong phrases (keywords). It’s not a coincidence that there is no competition for these phrases – it’s because no one is searching for them and that is why it’s so easy to get you right up the rankings for them. This is all poor quality SEO companies will do when they promise you this.

If you’re going to get to for first position on Google it needs to be a relevant search phrase or there is no point.

2.The SEO effect stops shortly after you stop paying for it

The poor quality SEO companies will give you an endless list of SEO activity they will provide for you, but in reality, they’re just focussing on inbound links. Why? Because that’s not only easy but it’s the way it’s always been done and the only way most of these companies know how to do it.

The problem, however – and it’s a very serious problem – is that as soon as you stop paying for link-building, the effect starts to disappear. For example, high quality on-site SEO and articles linking to your site from high-quality sites will give you an excellent long-term increase in the Google rankings.

When it comes to link-building, focus on quality not quantity.

3. They’re trying to deceive Google

Google has become clever enough to spot the type of SEO that poor quality sites create for you – because it’s effectively attempting to deceive Google. Now, more than ever, trying to deceive Google is a very bad idea as you’re likely to wind up getting penalised for it. Inbound links should certainly be part of your SEO strategy but they have to be natural links from high quality (and preferably relevant) sites. The poor quality SEO companies unfortunately don’t discriminate between good and bad sites.

Not all links are valuable – poor quality inbound links can have a very serious detrimental effect on your Google rankings

4. You can’t pick an SEO company based on price

Cheap SEO isn’t necessarily bad SEO just as expensive SEO isn’t necessarily good SEO. That friendly, chatty guy you know has unfortunately just baffled you with bullsh*t. he’s told you that the SEO his company does is better than the SEO services provided by the ‘other’ companies, however, ultimately, you’re just going to get the same SEO as if you’d bought from the cheapest company you could find.

Unless you get regular reports with tangible results showing you clear methodology, you won’t know whether you’ve been paying for good quality SEO or poor quality SEO until it’s too late.

5. Google doesn’t want you to spend money on SEO

If you’ve paid for SEO services in the past, you’ve probably paid for the poor quality stuff. Loads of inbound links to your site from poor quality websites will of course get Google to your site more often – just as a scatter gun will more than likely hit something – however, this is effectively deceiving Google

Actually, you should think about it like this: Good quality SEO is about communicating clearly with Google to let it know the subject of your website, your products and services, your geographical target area, etc.

If your site is built properly from the beginning, including good quality content, your site will naturally communicate your products & services clearly and therefore organically reflect its importance in terms of communicating with Google – no need to further SEO, Google will already have a clear picture of your site and rank it accordingly. The problem with most SEO in its current form is that is attempting to make sites appear more important that they would otherwise have appeared. obviously, Google doesn’t want this to happen!

To conduct search engine optimisation properly you need to communicate clearly with Google, not attempt to deceive it.

6. There are good links and bad links

This is a very basic concept but I continue to be amazed that this is something people spend very little time asking about with their SEO company and therefore fall foul of it.

Linking from poor quality sites, link farms, sites with no page rank, sites that are not relevant to yours, etc. is as good as a waste of time. Google attaches very little importance to these sites and therefore doesn’t pass on any importance to your site when it finds you link.

Your focus needs to be on quality links from quality websites not quantity of links.

7. There is traffic and there is traffic

What use is a million visitors to your site if none of them are your target customer? Failing to do a comprehensive competitor and search analysis before beginning your SEO campaign might mean you get it completely wrong and wasting money could be the least of your worries!

Badly optimised images and a badly optimised site combined with a lot of traffic can, for example cause your hosting account to become suspended or maybe worse!

Optimising your on-site content and focussing on the correct key phrases from the start of your SEO campaign will mean you’re much more likely to get the right visitors to your site and you’re less likely to have server problems.

8. Google continues to become smarter at spotting poor quality SEO

From what I have seen over the past few years, I would say that this year is probably the last one you’ll be able to get away with poor quality SEO that focuses on link-building.

Google continues to become smarter and, as we’ve seen earlier in this article, it doesn’t like to be deceived… but more importantly; don’t deceive yourself that poor quality SEO is anything other than attempting to deceive Google!

Unless you know you’re getting high-quality SEO services, you are taking a very big gamble with your website!

9. Protect your professional image

Your reputation is vitally important and therefore you need to protect it. Allowing someone else to write and publish information about your company, pertaining to have come from you and without you having approved it could be asking for trouble.

Are you sure the articulate guy who sold you the SEO services in the first place is the one also doing the writing? How much do they actually know about your business? How much time is spent on quality control?

Simply focussing on quality as opposed to quantity gives you much more opportunity to make sure the information being published properly reflects your business.

10. On-site is your number 1 SEO priority

Every house starts with its foundations. Obviously, you don’t get the decorator in before it’s built – that would be silly! And this is the same with your SEO. Failing to get the basics done properly at the start means you’re throwing away your money.

Start with the foundations and build from there.

The irony is, simply getting the basics done properly in the beginning will often mean that you don’t even need to spend anything on any further SEO! 

For high quality SEO and making sure your web development is done properly, call us today on 0114 383 0711 or contact us through the contact page