SEO copywriting

Celebration freebies for you!

We’ve just turned 10 years old!

Happy Birthday to Seven Creative

Happy Birthday to Seven Creative

10 years ago Seven Creative was established, and since then, we’ve helped over 300 local, national, and international business grow

To celebrate our birthday, we’d like to tell you a little about some of the services you can use to grow your business, show you a little market insight, and give you a little something for free

Email Marketing

Email Marketing from Seven Creative

Email Marketing from Seven Creative

Email marketing continues to be, for most businesses, by far one of the most cost-effective ways of generating leads… and it’s oh, so simple!

Not only can we provide you with a super-simple email marketing system, we can also support you with the email content, the email template, the images, and even supply you with a marketing list of targeted prospects. We can even do the whole thing for you if you’d prefer!

Get in touch on 0114 383 0711 and let us give you a quick run through the system for free

Mobile friendly web

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

Mobile search continues to become increasingly important following Google’s ongoing algorithm updates. Many business now reporting over 60% of their site visits come via mobile devices!

Why not find out how mobile-friendly your site is and if it’s being penalised within the rankings by Google for poor mobile-support.

We’ll happily do a quick site evaluation for you for free to let you know what steps need to be taken to increase mobile compatibility and what are your priorities. Give us a call today on 0114 383 0711 for more information. 

Social Media for Business

Social Media Management by Seven Creative

Social Media Management by Seven Creative

It’s here and it’s not going away, but can you afford to ignore social media? Did you know that around 64% of adults aged 50 to 64 use Facebook with 70% of them logging in daily – and they’re a lot less cynical than younger demographics.

Also, 44% of online women use Pinterest, 28% of adults use Instagram, and 20% of the entire population use Twitter.

How much is your CPA? I’d put money on that potentially being a whole lot cheaper with a good, solid, consistent and efficient social media strategy in place – and that’s where we can help

Pick your channels well, create a solid strategy, and post good quality content and you can’t go wrong.

We can coach you through the setup, show you how to use the channels effectively, and help you put together a solid social media strategy to raise your profile and generate leads

Get in touch today on 0114 383 0711 and we’ll give you a free social media 101 to get you started

WordPress maintenance and updating

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

WordPress is huge – accounting for over an estimated 58% of all content-managed websites online at the moment… and into 2016 this figure continues to grow!

What many web developers don’t tell you, however, is that WordPress requires a lot of ongoing maintenance. As the biggest CMS it naturally becomes a target for hackers, but do you know if your site is safe and up-to-date?

We’ll be able to tell you very quickly if your site is likely secure and show you steps you may need to take to secure it further.

We’re also very experienced in developing and maintaining WordPress sites so we can also provide updates and maintenance if required. Get your free audit today

New content and articles

Content creation services from Seven Creative

Content creation services from Seven Creative

We now have to cater for a generation of internet consumers who have an increasingly short attention span due to having been bombarded with mediocre content – they expect quick fixes and instant gratification. According to a recent study by AOP, the attention span of many of your site visitors is often as short as 8 seconds it’s getting shorter!

It’s therefore vital that you create and present fresh, concise, well written, and engaging content for your audience through all your communication channels including email marketing, your website, and social media to increase your ROI and avoid simply becoming part of the ‘noise.’

…but you’re busy running your business and simply don’t have the time to do it. Therefore, why not let us do it for you? Get in touch for a free content strategy review including a proposal for the ongoing creation of new, fresh content.

Anything else?

Internet Marketing by Seven Creative

Internet Marketing by Seven Creative

Of course, the services listed above are just a few of things we can offer – after all we’re a full-service agency – so please don’t hesitate to get in touch if there is anything we may be able to help you with.

From Chris and the team, thanks for being part of our first 10 years and here’s to the next 10

5 Ways Great Quality Website Copywriting Can Help Your Business

Great website copywriting can pay dividends for your business. Not only will it improve brand awareness with your potential customers; it can also help boost your visibility with the search engines.

Whether you’re looking to update your existing content – or for brand new copy for a new website – our team of highly-skilled Sheffield copywriters are sure to be able to help. Here are a number of things great quality website copywriting can help you to do:

Clearly Communicate the Core Values of Your Business

SEO copywriting sheffieldPunchy website copywriting is the perfect way to communicate with your customers. When reading information published online, people want to be able to get to the point without it taking up too much of their time. The job of your website is ultimately to inform and convert your customers; and with snappy and engaging text you can do this to the best possible effect.

New content also gives you the chance to re-evaluate the direction of your company. Refreshing the copywriting on your website can help you to assess how your goals may have changed and decide on new copy that may now be more relevant to your brand.

Stand Out from Your Competitors

High-end content will help you to stand out from the competitive market. Plenty of businesses are guilty of paying large sums for websites that look pretty; but are ultimately populated with content that renders that design work almost useless. You need the copy to match.

By taking care of both the aesthetics and engagement-factor of your website, you can help to improve the experience your potential customers have whilst spending time on your site and ultimately rise to the top of the pile in your industry.

Enhance Brand Reputation

If you’re selling a high-end service, poor website copy can harm the reputation you’re trying to build. Poor grammar, content not written appropriately for the web and a complete lack of understanding when it comes to the needs of the customer are mistakes we commonly encounter.

Taking the time to research exactly what it is your product or service can do to benefit your potential new clients will help you to clearly communicate the message of your brand. Once this has been decided on, the quality copywriting your website deserves can be written.

Boost the SEO of Your Site

Establishing yourself as an expert in your field through the copy published on your site is a great way to take responsibility for how it’s ranking. Well-written content – that is of genuine value to the industry you work within – will be incredibly well received by the Google algorithm.

This can be taken even further with specialist SEO copywriting. By looking at the functionality of your website content with relation to keyword density and heading tags; copywriting specifically written for SEO purposes can drive more genuine traffic to your site. When done well, it can give your site the extra push it needs to work its way up the rankings.

Increase Site Traffic and Convert More Customers

Ultimately, content written by a great copywriter will entice more people to your website and help persuade them to buy your product or service. The higher quality the copy on your site, the more likely it is that your audience will engage with it for longer and convert. Get the message and tone right and you can look forward to further online growth.

Speak to a Copywriter from Our Sheffield Marketing Agency Today

The value attached to optimised website content is significant. For many, it’s just a case of getting round to its creation. Our Sheffield copywriters are highly experienced in the production of everything from SEO copywriting to site content re-writes; so please don’t hesitate to contact us at Seven Creative today. You can reach us by calling 0114 383 0711.

 

 

Improve Your Website’s Search Engine Rankings with These 5 SEO Tips

As a business owner, you’re no doubt bombarded by spammy emails offering you SEO services from companies that promise they can get your website on the first page of Google. As a reputable Sheffield SEO company we know that no-one can really guarantee these results with 100% certainty. But there are certain things that you can do to help your website rank highly in the search engines, therefore increasing traffic to your website.

Search Engine Optimisation (SEO services) from Seven Creative

Search Engine Optimisation (SEO services) from Seven Creative

SEO is an abbreviation of search engine optimisation. This is the process of improving the ranking of a website in the results pages of a search engine for certain keywords in order to get more organic traffic to the site. When carried out properly, search engine optimisation provides valuable results that make a significant improvement to the amount of traffic your website receives. With that in mind, here are our top 5 SEO tips that will help to improve the ranking of your website in the search engines.

1. Write Interesting, Engaging Content

Interesting, engaging content has never been more important for SEO on your website or blog. Great content helps to establish you as a thought leader in your industry, and an expert in your field. Search engines prefer fresh, original content that engages users, and writing relevant content that users find interesting will not only engage users, but also build your credibility. And as you become a trusted resource for information, users will be more likely to buy your services.

2. Share your Content on Social Media

Another great way to boost your SEO efforts is to share your content on social media. The more your content is shared, the more links and traffic it will receive. Therefore, the more popular and relevant it seems to Google. Use Twitter, Facebook, LinkedIn, Google+ and Pinterest to promote your content, and get it shared by other users. Do your best to promote your content on relevant forums, blogs and newsletters too.

3. Optimise Meta Data and Tags

Optimising your titles, meta-tags, meta-descriptions and images for SEO is a must for on-page optimisation. Title tags are used on search engine results pages (SERPs) to display preview snippets for a given web page, and are important for both SEO and social sharing. Titles should be a concise and accurate description of a page’s content; getting it right is really important for both the user experience and search engine optimisation. Also, remember to use ‘Alt text’ for images, because without them, your images won’t be read by search engines, meaning that they’ll have no SEO value whatsoever.

4. Optimise Content with Keywords

When creating content, focus on writing great content for human readers that includes keywords and phrases to help search engines find it. But make sure that you use these keywords naturally; cramming them in where they don’t make sense or don’t read comfortably could be detrimental to your site.

5. Use Analytics to Monitor Performance

After all this hard work, you want to know whether or not your SEO efforts are working, right? The best way to keep track of your success is to use a tracking tool such as Google analytics to monitor the traffic coming to your website. This will enable you to pinpoint the keywords that are driving traffic, identify the pages that have had the highest numbers of visitors, and figure out which pages your customers are converting on. By keeping your eye on your analytics, you can make regular tweaks and changes to optimise your results.

Sheffield SEO Company and Marketing Agency

Although carrying out successful search engine optimisation takes effort, it can bring real traffic to your website. Taking these steps will certainly help you on the way to increasing the amount of web introduced business you generate. If you need some help, or would simply like to chat to an expert, Seven Creative can help. Give us a call on 0114 383 0711 or email us at contact@sevencreative.co.uk to find out how we can help to grow your business with quality SEO services in Sheffield.

5 Reasons Your Website Copy Needs Updating

How long is it since the text on your website was updated? Have you been meaning to rewrite it, but it keeps getting put to the bottom of the list as more urgent work presses on your time? Well don’t put it off any longer, you’ll regret it. Here’s why.

1. Search Engines Love Content

Google loves lots of recently updated content. Websites that regularly add new, unique content are seen by search engines as more important, and more relevant to web users. That means, if you keep your website up to date, you will naturally rank higher in the search engines than a site whose content remains the same, or hasn’t been updated recently.

It’s also worth checking that your website copy includes the words and phrases that you would like to be found online for. Search engine optimised copy means that your website will be more likely to be found by search engine users when they search for a product or service that you offer, meaning more visitors to your site.

copy-writing-for-web

2. You Don’t Have a News Page

Does your website have a news section? If so, when was it last updated? Adding and regularly updating a News page is a great way of keeping your website up to date with fresh content that search engines and potential customers will love.

There’s nothing worse than checking out a company’s news page only to find that it hasn’t been updated for 6 months. Are they not very busy? Have they gone out of business? You might not think that your company has anything to shout about, but there are lots of things you could write a short article on. For example, a new product, a new member of staff, a great testimonial, or even industry news.

3. To Keep Website Visitors Interested

Regular, loyal customers who see you as a reliable and trustworthy business may be fairly familiar with your site. Why not give them something new to read when they next visit? Adding fresh material to your site on a regular basis means they will keep coming back to see what’s new!

4. It’s Out of Date!

So your website copy has been the same since your site went live 3 years ago. If this rings true, you need to act, and fast. Businesses naturally progress and grow, and your website needs to reflect this. The chances are, you’ve developed your services, expanded your product range or gained the experience to specialise in a particular area. And it’s not just your business that may have developed, changes in your industry are inevitable, and keeping up to date with them is key to establishing trust between you and your customers.

5. It’s Boring

Even the most brilliant content can become stale over time. The attention of online readers is incredibly short, you literally have a few seconds to grab them and make them want to keep reading. Your website copy may describe exactly what you do accurately, but is it lively enough to capture the attention of a reader and to keep them there?

Content needs to be concise and captivating, getting to the point quickly, and providing the option for readers to find out more. Text should be in bite sized sections, making it easy to scan and process the information with little effort. Text heavy paragraphs that aren’t broken up by images or bullet points are a real put off too!

Refreshing your website copy may be more affordable than you think. Our Sheffield copywriters are very experienced in writing copy for websites, and specialise in SEO copywriting. If you’ve been meaning to update your website copy but never quite got round to it, we can help.

Contact Seven Creative on 0114 383 0711 or get in touch through our contact page today.

5 Top Tips on Writing for Web

Understanding how internet users read online text is half the battle of writing great web content.

The truth is, people don’t really web content word for word, the way you would a beautifully written novel for example.

They prefer to pick out key words and sentences to get an overall understanding of the content. This means that web copy needs to be scannable.

So, here are my 5 top tips for writing for the web!

copy-writing-for-web

1. Use Sub -headings

Sub-headings are a great way of breaking up the text into bite size chunks. They make it easy for readers to scan over the page, and digest the information without being swamped in text heavy web pages.

2. Highlight Keywords

Highlighting a keyword in bold or adding a hyperlink again makes the information easier to scan and digest. Readers are naturally drawn to the highlighted words and phrases, which should be integral to the understanding of the article.

3. One Idea per Paragraph

Keep paragraphs short, and as a rule, only include one key idea in each paragraph. Again, this will help readers to absorb the information easily and maintain the structure of your article. Generally, if readers are not captured by the first sentence, they will tend to skip the rest of the paragraph and move on to the next one.

4. Word Count

Opinions differ on the correct length of an online article or blog post. My personal preference is around 400 words, and never more than 600. This might not sound like a lot, but if you consider the attention span of readers and their preference for bite sized chunks of information, you can actually fit a fair few ideas into an article of this length. Which brings me my next point..

5. Use Bullet Points

Bulleted lists are easy to read, quick to scan, and can deliver a great deal of information in just a few lines. Perfect of web users!

If you have written a blog post or article, and need a hand editing or proofreading to make sure it’s perfect for the web, I can help. Whether you need content written from scratch, or you would like an expert to check through your grammar, punctuation and style, call Content Writer Extraordinaire on 0114 383 0711.

For our full range of Sheffield copy writing services, please visit Seven Creative’s website at www.sevencreative.co.uk, the leading marketing agency in Sheffield.

Content Writer – Copywriting for SEO

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

An SEO Content writer will produce website copy optimised for search engine indexing whilst still making sure it’s clear, engaging and natural to read

It’s no secret that in order to get your website to index to its potential, it will probably need a little help now and then. The problem is, though, that the majority of people who you ask for help in this department will probably end up with someone telling them that just they need inbound links… and lots of them!

Suddenly, however, for a lot of website owners it all went wrong! Google changed the way it evaluates websites and many people who had spent money on SEO saw their sites free falling out of the rankings overnight. The two things you need to know about Google are firstly, it’s not stupid and secondly, it doesn’t like to be manipulated.

Whilst it is partly true that inbound links are important, what these so-called experts don’t tell you is that, as with everything to do with SEO,  it’s all about quality – not quantity.

Good quality inbound links should only be part of your website SEO strategy.

Having a high number of poor quality inbound links was all-of-a-sudden one of the indicators Google used to see that the site owner was trying to manipulate the search results by making their site appear more important that Google would have assessed it as.

So what’s the SEO solution?

We’ve always said that content is king. If you focus on creating a high-quality website that people will enjoy and you’ll do well in the search results. Good quality, engaging content – and lots of it – will provide information and resources for your site visitors and Google will reflect this accordingly in the search results.

Copywriting for SEO is creating that text specifically crafted to make sure you clearly communicate to Google what your site is about. It will include your keywords and key-phrases at a natural density whilst still making sure the content is clear and engaging.

A good SEO copywriter or SEO content writer will produce clear, legible and engaging text that will be feel natural to read but still include the correct density of your keywords and key-phrases

…and the best thing is, it’s all perfectly above board according to all the major search engines! This is a win-win situation as your site visitors will be presented with well-written copy and the search engines will be able to figure out clearly what your site is about.

What is a good content writer?

A good content writer is someone who is able to produce clear, natural feeling content that is easy to read and engaging whilst still making sure that the content is optimised for search engines.

Content writers know that SEO is a very important consideration for nearly all sites these days whilst remembering that ultimately it will be humans who read this text.

Copywriting for SEO refers to content specially created to help your website index within search engines by clearly communicating what the subject of page is. if this is done correctly, your visitors will engage with you and Google will index you.

Why is Seven Creative different to the other SEO companies?

Here at Seven Creative, we’ve been practising high-quality, above-board SEO for many years. Our main focus has always been on quality content and not inbound links so the recent Google updates were great news for us and our customers.

We specialise in content writing, copywriting for SEO and general SEO services and we provide a tangible, long-term boost right up the rankings with a tangible return on investment

Find out today if your website content is optimised for SEO by getting in touch with us. We’ll provide you with a free initial analysis of you site and a list of recommendations.

With prices starting from £199 per month for SEO services it’s within almost all budgets.

Call us on 0114 383 0711 or email seo@sevencreative.co.uk or visit our contact page