Content Marketing

Celebration freebies for you!

We’ve just turned 10 years old!

Happy Birthday to Seven Creative

Happy Birthday to Seven Creative

10 years ago Seven Creative was established, and since then, we’ve helped over 300 local, national, and international business grow

To celebrate our birthday, we’d like to tell you a little about some of the services you can use to grow your business, show you a little market insight, and give you a little something for free

Email Marketing

Email Marketing from Seven Creative

Email Marketing from Seven Creative

Email marketing continues to be, for most businesses, by far one of the most cost-effective ways of generating leads… and it’s oh, so simple!

Not only can we provide you with a super-simple email marketing system, we can also support you with the email content, the email template, the images, and even supply you with a marketing list of targeted prospects. We can even do the whole thing for you if you’d prefer!

Get in touch on 0114 383 0711 and let us give you a quick run through the system for free

Mobile friendly web

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

Mobile search continues to become increasingly important following Google’s ongoing algorithm updates. Many business now reporting over 60% of their site visits come via mobile devices!

Why not find out how mobile-friendly your site is and if it’s being penalised within the rankings by Google for poor mobile-support.

We’ll happily do a quick site evaluation for you for free to let you know what steps need to be taken to increase mobile compatibility and what are your priorities. Give us a call today on 0114 383 0711 for more information. 

Social Media for Business

Social Media Management by Seven Creative

Social Media Management by Seven Creative

It’s here and it’s not going away, but can you afford to ignore social media? Did you know that around 64% of adults aged 50 to 64 use Facebook with 70% of them logging in daily – and they’re a lot less cynical than younger demographics.

Also, 44% of online women use Pinterest, 28% of adults use Instagram, and 20% of the entire population use Twitter.

How much is your CPA? I’d put money on that potentially being a whole lot cheaper with a good, solid, consistent and efficient social media strategy in place – and that’s where we can help

Pick your channels well, create a solid strategy, and post good quality content and you can’t go wrong.

We can coach you through the setup, show you how to use the channels effectively, and help you put together a solid social media strategy to raise your profile and generate leads

Get in touch today on 0114 383 0711 and we’ll give you a free social media 101 to get you started

WordPress maintenance and updating

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

WordPress is huge – accounting for over an estimated 58% of all content-managed websites online at the moment… and into 2016 this figure continues to grow!

What many web developers don’t tell you, however, is that WordPress requires a lot of ongoing maintenance. As the biggest CMS it naturally becomes a target for hackers, but do you know if your site is safe and up-to-date?

We’ll be able to tell you very quickly if your site is likely secure and show you steps you may need to take to secure it further.

We’re also very experienced in developing and maintaining WordPress sites so we can also provide updates and maintenance if required. Get your free audit today

New content and articles

Content creation services from Seven Creative

Content creation services from Seven Creative

We now have to cater for a generation of internet consumers who have an increasingly short attention span due to having been bombarded with mediocre content – they expect quick fixes and instant gratification. According to a recent study by AOP, the attention span of many of your site visitors is often as short as 8 seconds it’s getting shorter!

It’s therefore vital that you create and present fresh, concise, well written, and engaging content for your audience through all your communication channels including email marketing, your website, and social media to increase your ROI and avoid simply becoming part of the ‘noise.’

…but you’re busy running your business and simply don’t have the time to do it. Therefore, why not let us do it for you? Get in touch for a free content strategy review including a proposal for the ongoing creation of new, fresh content.

Anything else?

Internet Marketing by Seven Creative

Internet Marketing by Seven Creative

Of course, the services listed above are just a few of things we can offer – after all we’re a full-service agency – so please don’t hesitate to get in touch if there is anything we may be able to help you with.

From Chris and the team, thanks for being part of our first 10 years and here’s to the next 10

5 Tips for Capitalising on Your Instagram Business Presence

instagram marketing agency sheffieldA growing number of businesses are reaping the benefits of Instagram marketing to promote their products and services, and drive sales. Creating a brand profile on the popular image led networking site enables you to market your business to a whole new audience.

But using Instagram effectively for business is about much more than taking a photo, applying a filter, and posting it to your news feed. To have a real impact in the world of Instagram, you need to make sure that your posts are carefully crafted, and shared with purpose and intent.

As experts in social media management Sheffield, we’ve compiled a list of 5 handy tips to capitalise on your business presence on Instagram.

Create a Healthy Following using Engagement and Hashtags

There are several ways that you can effectively increase your followers on Instagram, and all of them are relatively simple. Firstly, make an effort to engage with other users by following them, liking their photos and leaving comments on them.

Use hashtags for every image that you post. A quick spell of hashtag research will drum up plenty of ideas, and give you an insight into which hashtags are relevant and popular. If your brand uses their own hashtags on other social networking sites such as Twitter and Google+, use them on Instagram too – it will help to expand your following and unify the appearance of your brand across the channels in use.

Make you Photos Beautiful

For a social media platform that is image lead, it’s fairly obvious that you need to make sure that your photos are good. A filter won’t hide everything, so getting the basics in place for a great photo is an absolute must. When you’re taking a photo for Instagram, avoid using the camera in the actual app to take the shot. Use your phone camera, which can zoom and crop your frame into a square as you take it. Then import the picture into Instagram when you open the app. Finally, remember you are working in a square, keep the camera steady, and maximise the clarity of the image by adjusting the focus.

Follow Those Who Follow You

Making the most of Instagram for business is all about creating strategic relationships. Who you follow is really important to the overall appearance of your brand on Instagram. Seek out accounts that you can learn from and enjoy in your followers, and follow them back. Following other brands on Instagram is not only good practice, it’s also smart. Find, follow, and research your competitors!

Showcase Your Employees

Posting images of your staff at work gives the customer a highly valued behind-the-scenes look at your business. Not only does it serve the purpose of celebrating your staff and showing them how much they are valued, it also strengthens the ethos of your brand with a sneak-peek look at what makes your business tick.

Create a Posting Schedule

Instagram is a very relaxed, laid back social media platform. Unlike Facebook and Twitter, you don’t need to post every day, or you’ll risk saturating your followers’ news feeds with your content. Think ahead and decide what’s ready to post, then create a schedule. Leave gaps for impromptu posting too, part of the beauty of Instagram is the raw immediacy of the imagery, so it’s important that your posting schedule is flexible.

Social Media Management Company in Sheffield

For more info and advice from experts in a variety of social media channels including Instagram, why not give Seven Creative a call? Our Sheffield social media training and management services can help your business to capitalise on social media for your business. Call us today on 0114 383 0711 today for more information about how we can help you.

The Importance of Keeping the News Page on Your Website Updated

content marketingA news page is a common feature on many websites, and used properly, is a great addition to your site. If you have a news page on your website, ask yourself honestly – when was the last time it was updated? If you can’t remember when you last put an article or news bulletin on it, you need to act fast!

It can be really discouraging for potential customers when they check out a company’s news page only to find that it hasn’t been updated for months. It really doesn’t make a good impression and you may find potential customers asking themselves a few questions. Are they not very busy? Have they gone out of business?

You may have been meaning to update the content on your news page, but maybe it keeps getting put to the bottom of the list. In order to keep it up to date, you need to set aside a block of time during the week to make sure this all important task is carried out. That means posting regular articles that inform customers and readers of your latest news, products, services, event etc. And you’ll benefit from it too – not only do potential customers see interesting, relevant content; search engines love fresh content.

Content Ideas for your Website’s News Page

You might not think that you have anything to talk about and may worry about generating ideas, but there are lots of things you could write a short article about. Sharing testimonials is a great idea, as is sharing and commenting on industry news, welcoming a new member of staff – you get the idea!

Keeping visitors coming back to your website is also something to consider. Your regular customers may be very familiar with your site, but why not give them something new to read on their next visit? Loyal customers will be genuinely interested in your news, so adding fresh material to your site on a regular basis means that will come back to see what’s going on.

Concise and Captivating Content

Content needs to be concise and captivating, getting to the point quickly, and providing the option for readers to find out more. Text should be in bite sized sections, making it easy to scan and process the information with little effort. Text heavy paragraphs that aren’t broken up by images or bullet points are a real put off!

If you’ve been meaning to add regular articles to your news page, or simply update your website copy but never quite got round to it, we can help. Our blog writing service means that we can even write regular news articles on your behalf, ensuring that you’ve always got fresh content. Call us on 0114 383 0711 or email us at  contact@sevencreative.co.uk for more information.

Back to Basics: What is Content Marketing and How Can it Benefit your Business?

content marketing

No doubt you’ve heard the phrase ‘content marketing’ being thrown around in the last few years; but do you really understand what it means? Everyone knows that the ultimate goal of marketing is to grow a business, increase sales, and therefore increase profit. So where does the ‘content’ come in?

Content marketing grows a business by creating and sharing information with your target audience. This content may educational, insightful, or simply entertaining; and by engaging with people through this content, they will be more likely to buy your products and services.

The Content Marketing Institute sums it up nicely:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Why is Content Marketing Important to Your Business?

In order to understand why content marketing is important to a business, it’s useful to describe the four steps of the buying cycle (as outlined by Forbes Magazine).

Awareness. Prior to awareness a customer may have a need, but they are not aware there is a solution.

Research. Once a customer is aware there is a solution, they will perform research to educate themselves. For example, a car buyer will try to find out what different types of cars exist, and which one will fit their needs.

Consideration. At this point the customer starts comparing different products from different vendors to make sure they’re getting a high quality product at a fair price.

Buy. Finally, the customer makes their decision and moves forward with the transaction.

Traditional Marketing vs. Content Marketing

So, traditional marketing is perfect for the latter 2 stages, in so much as it allows customers to educate themselves about the solution, and provides them with the information to compare products. But content marketing goes that little bit further; it enables companies to raise awareness of solutions, and educate consumers about products that they may have never thought about before.

Content marketing allows potential customers to get to know your company before you’ve even met them. They can find your content, find value in it, and by the time they pick up the phone or send an email to make contact, they’ve already made the decision that they want to work with you. The trust has already been established, meaning that high pressure sales tactics are no longer needed. Customers are already well into the sales cycle by the time they contact you. Genius, right?!

Content Marketing, Social Media and SEO

The benefits of content marketing don’t stop there. Content marketing supports other digital marketing channels by providing additional content that can be shared on social media. It will also have a positive effect on your SEO as it will generate natural inbound links, and build up good content on  your website or blog that will be found by search engines.

Expert Content Marketing Company in Sheffield

Are you too busy to get to grips with content marketing, or don’t have time to manage it in-house? Here at Seven Creative, we’re content marketing specialists, and we can help. We can write engaging, informative content on your behalf; content that potential customers will find interesting, engaging and useful. We’ll even share it across your Facebook, Twitter and LinkedIn accounts for you, increasing the return on investment from your social media. Give us a call on 0114 383 0711 or email us at contact@sevencreative.co.uk to find out how we can help to grow your business with content marketing today.