Blogging

Celebration freebies for you!

We’ve just turned 10 years old!

Happy Birthday to Seven Creative

Happy Birthday to Seven Creative

10 years ago Seven Creative was established, and since then, we’ve helped over 300 local, national, and international business grow

To celebrate our birthday, we’d like to tell you a little about some of the services you can use to grow your business, show you a little market insight, and give you a little something for free

Email Marketing

Email Marketing from Seven Creative

Email Marketing from Seven Creative

Email marketing continues to be, for most businesses, by far one of the most cost-effective ways of generating leads… and it’s oh, so simple!

Not only can we provide you with a super-simple email marketing system, we can also support you with the email content, the email template, the images, and even supply you with a marketing list of targeted prospects. We can even do the whole thing for you if you’d prefer!

Get in touch on 0114 383 0711 and let us give you a quick run through the system for free

Mobile friendly web

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

Mobile search continues to become increasingly important following Google’s ongoing algorithm updates. Many business now reporting over 60% of their site visits come via mobile devices!

Why not find out how mobile-friendly your site is and if it’s being penalised within the rankings by Google for poor mobile-support.

We’ll happily do a quick site evaluation for you for free to let you know what steps need to be taken to increase mobile compatibility and what are your priorities. Give us a call today on 0114 383 0711 for more information. 

Social Media for Business

Social Media Management by Seven Creative

Social Media Management by Seven Creative

It’s here and it’s not going away, but can you afford to ignore social media? Did you know that around 64% of adults aged 50 to 64 use Facebook with 70% of them logging in daily – and they’re a lot less cynical than younger demographics.

Also, 44% of online women use Pinterest, 28% of adults use Instagram, and 20% of the entire population use Twitter.

How much is your CPA? I’d put money on that potentially being a whole lot cheaper with a good, solid, consistent and efficient social media strategy in place – and that’s where we can help

Pick your channels well, create a solid strategy, and post good quality content and you can’t go wrong.

We can coach you through the setup, show you how to use the channels effectively, and help you put together a solid social media strategy to raise your profile and generate leads

Get in touch today on 0114 383 0711 and we’ll give you a free social media 101 to get you started

WordPress maintenance and updating

Wordpress updating and maintenance by Seven Creative

WordPress updating and maintenance by Seven Creative

WordPress is huge – accounting for over an estimated 58% of all content-managed websites online at the moment… and into 2016 this figure continues to grow!

What many web developers don’t tell you, however, is that WordPress requires a lot of ongoing maintenance. As the biggest CMS it naturally becomes a target for hackers, but do you know if your site is safe and up-to-date?

We’ll be able to tell you very quickly if your site is likely secure and show you steps you may need to take to secure it further.

We’re also very experienced in developing and maintaining WordPress sites so we can also provide updates and maintenance if required. Get your free audit today

New content and articles

Content creation services from Seven Creative

Content creation services from Seven Creative

We now have to cater for a generation of internet consumers who have an increasingly short attention span due to having been bombarded with mediocre content – they expect quick fixes and instant gratification. According to a recent study by AOP, the attention span of many of your site visitors is often as short as 8 seconds it’s getting shorter!

It’s therefore vital that you create and present fresh, concise, well written, and engaging content for your audience through all your communication channels including email marketing, your website, and social media to increase your ROI and avoid simply becoming part of the ‘noise.’

…but you’re busy running your business and simply don’t have the time to do it. Therefore, why not let us do it for you? Get in touch for a free content strategy review including a proposal for the ongoing creation of new, fresh content.

Anything else?

Internet Marketing by Seven Creative

Internet Marketing by Seven Creative

Of course, the services listed above are just a few of things we can offer – after all we’re a full-service agency – so please don’t hesitate to get in touch if there is anything we may be able to help you with.

From Chris and the team, thanks for being part of our first 10 years and here’s to the next 10

Business Blogging: The Benefits, And Why You Should Be Doing It Too!

benefits of business bloggingDid you know that businesses that blog have 55% more visitors to their website?

Business blogging is a great way of increasing the online visibility of your business so that you can be found, and seen, on the internet. In other words, it’s a sure fire way to get your business out in front of people looking for your products and services online.

Drive Traffic to Your Website

Just like social media or email marketing, blogging supports the growth of your business by driving traffic to your website and creating the opportunity to convert that traffic into paying customers.

Being found in search engines is incredibly important for businesses. And for every blog post you publish, you are creating another opportunity for your website to appear in search engine results for the queries people enter into them. On average, blogging produces a massive 436% increase in the number of pages indexed in the search engines, therefore the more indexed pages you have, the greater your chance of being found.

Share Original Content on Social Media

Blogging will also help you get discovered on social media, as you’re creating content that can be shared on your social media channels such as Facebook, Twitter, Google+, LinkedIn and Pinterest. You’ll slowly build up a repository of content on your blog that is not only original, it’s also perfect for sharing on the above channels, widening your audience.

Establish Authority and Build Credibility

Business blogs are a fantastic way of sharing your expertise and your knowledge. Good blogs answer common questions that their leads and customers may have; so the more useful, relevant information you share in your blog posts, the more credibility you will gain. Let’s face it, people are far more likely to buy products or services from businesses they feel like they already know and trust.

Get a Blog for Your Business

So we’ve established that there are many benefits of blogging. But if your business isn’t blogging, and you’d like to get up to speed, we can help. Seven Creative has set up blogs for lots of businesses, and our in house team of content writers Sheffield can produce original, interesting content on your behalf! For more information, contact Seven Creative on 0114 383 0711 or visit our website for more information.

5 Reasons Your Website Copy Needs Updating

How long is it since the text on your website was updated? Have you been meaning to rewrite it, but it keeps getting put to the bottom of the list as more urgent work presses on your time? Well don’t put it off any longer, you’ll regret it. Here’s why.

1. Search Engines Love Content

Google loves lots of recently updated content. Websites that regularly add new, unique content are seen by search engines as more important, and more relevant to web users. That means, if you keep your website up to date, you will naturally rank higher in the search engines than a site whose content remains the same, or hasn’t been updated recently.

It’s also worth checking that your website copy includes the words and phrases that you would like to be found online for. Search engine optimised copy means that your website will be more likely to be found by search engine users when they search for a product or service that you offer, meaning more visitors to your site.

copy-writing-for-web

2. You Don’t Have a News Page

Does your website have a news section? If so, when was it last updated? Adding and regularly updating a News page is a great way of keeping your website up to date with fresh content that search engines and potential customers will love.

There’s nothing worse than checking out a company’s news page only to find that it hasn’t been updated for 6 months. Are they not very busy? Have they gone out of business? You might not think that your company has anything to shout about, but there are lots of things you could write a short article on. For example, a new product, a new member of staff, a great testimonial, or even industry news.

3. To Keep Website Visitors Interested

Regular, loyal customers who see you as a reliable and trustworthy business may be fairly familiar with your site. Why not give them something new to read when they next visit? Adding fresh material to your site on a regular basis means they will keep coming back to see what’s new!

4. It’s Out of Date!

So your website copy has been the same since your site went live 3 years ago. If this rings true, you need to act, and fast. Businesses naturally progress and grow, and your website needs to reflect this. The chances are, you’ve developed your services, expanded your product range or gained the experience to specialise in a particular area. And it’s not just your business that may have developed, changes in your industry are inevitable, and keeping up to date with them is key to establishing trust between you and your customers.

5. It’s Boring

Even the most brilliant content can become stale over time. The attention of online readers is incredibly short, you literally have a few seconds to grab them and make them want to keep reading. Your website copy may describe exactly what you do accurately, but is it lively enough to capture the attention of a reader and to keep them there?

Content needs to be concise and captivating, getting to the point quickly, and providing the option for readers to find out more. Text should be in bite sized sections, making it easy to scan and process the information with little effort. Text heavy paragraphs that aren’t broken up by images or bullet points are a real put off too!

Refreshing your website copy may be more affordable than you think. Our Sheffield copywriters are very experienced in writing copy for websites, and specialise in SEO copywriting. If you’ve been meaning to update your website copy but never quite got round to it, we can help.

Contact Seven Creative on 0114 383 0711 or get in touch through our contact page today.

3 BIG Reasons to be Blogging for Business

Here at Seven Creative, we know that blogging is incredibly important, and why it needs to be an integral part of any marketing and SEO strategy.

sheffield-copy-writing-for-blogs

We also know that it takes up a lot of time and can be hard work, (which is why many business outsource their content writing) – but it really is worth it.

329 million people read blogs each month. With this huge potential readership, why miss out?

Here are 3 BIG reasons why your company should be blogging!

1.       Keep Up With the Competition

Do you want your business to lead or follow? The chances are, someone in your business will start blogging soon, if they aren’t already of course. And that will give them a massive advantage. Over time, they will begin to dominate the online space in your industry, pushing you further down the list.

Why allow your competitor to be a thought leader and authority in your industry when you could be?!

2.       Blogging Boosts SEO

Blogging produces impressive SEO results – FACT. As Sheffield SEO experts, we know that the more indexed pages you have, the better your Google rankings will be. And on average, blogging produces a massive 436% increase in the number of indexed pages.

Also, because of Google’s recent algorithm changes, quality content is more important than ever. And what is the best way of producing quality content that Google will love? Regular, original blog posts!

3.       Content is King

So, you know that good quality content boosts your SEO and social media marketing effectiveness. The truth is, high quality content is one of the best marketing values that money can buy.

According to Entrepreneur.com, 73% of people now prefer to get information about an organisation through articles, as opposed to traditional advertising. And this is possibly the most powerful statistic – 61% of people feel better about companies that deliver custom content and are more likely to buy from them. 

Seven Creative is a full service digital marketing agency providing Sheffield SEO, Sheffield website design and content writing in Sheffield. If you would like experienced blog writers and copywriters to produce high quality content for your blog, do not hesitate to get in touch on 0114 383 0711 or email contact@sevencreative.co.uk.

5 Top Tips on Writing for Web

Understanding how internet users read online text is half the battle of writing great web content.

The truth is, people don’t really web content word for word, the way you would a beautifully written novel for example.

They prefer to pick out key words and sentences to get an overall understanding of the content. This means that web copy needs to be scannable.

So, here are my 5 top tips for writing for the web!

copy-writing-for-web

1. Use Sub -headings

Sub-headings are a great way of breaking up the text into bite size chunks. They make it easy for readers to scan over the page, and digest the information without being swamped in text heavy web pages.

2. Highlight Keywords

Highlighting a keyword in bold or adding a hyperlink again makes the information easier to scan and digest. Readers are naturally drawn to the highlighted words and phrases, which should be integral to the understanding of the article.

3. One Idea per Paragraph

Keep paragraphs short, and as a rule, only include one key idea in each paragraph. Again, this will help readers to absorb the information easily and maintain the structure of your article. Generally, if readers are not captured by the first sentence, they will tend to skip the rest of the paragraph and move on to the next one.

4. Word Count

Opinions differ on the correct length of an online article or blog post. My personal preference is around 400 words, and never more than 600. This might not sound like a lot, but if you consider the attention span of readers and their preference for bite sized chunks of information, you can actually fit a fair few ideas into an article of this length. Which brings me my next point..

5. Use Bullet Points

Bulleted lists are easy to read, quick to scan, and can deliver a great deal of information in just a few lines. Perfect of web users!

If you have written a blog post or article, and need a hand editing or proofreading to make sure it’s perfect for the web, I can help. Whether you need content written from scratch, or you would like an expert to check through your grammar, punctuation and style, call Content Writer Extraordinaire on 0114 383 0711.

For our full range of Sheffield copy writing services, please visit Seven Creative’s website at www.sevencreative.co.uk, the leading marketing agency in Sheffield.

5 Reasons Why Your Business Needs a Blog

Here at Seven Creative web design Sheffield, we are big fans of blogging for business. It’s a great way of boosting your online presence and getting your business noticed. So how can a blog help your business?

1. Increase your web presence

A blog is a great way of getting noticed online. Interesting content will attract people’s attention and encourage them to share it!

2. Be an expert in your field

Business blogs are a fantastic way of sharing your expertise and your knowledge. The more useful, relevant information you share in your blog posts, the more credibility you will gain.

sheffield-blogging-for-business3. Build relationships with customers

Writing a blog is the perfect way to engage with existing customers and potential clients online.   Publishing interesting blog articles are a great way of communicating, building dialogue and providing a platform for customers to contact you.

4. Search engine optimisation and blogging

Blogs can also be used as an effective search engine optimisation tool because articles can be used as a tool to drive traffic to your main website.  By making sure that your blog posts are rich in key words and popular search terms, your blog can increase your SEO efforts AND provide readers with valuable content.

5. Advertise your products or services

A blog that is used primarily for advertising isn’t the best way to approach blogging for your business. People will get fed up if they constantly feel like they are being sold to. But a little bit of self promotion in the right context is acceptable, and can benefit the reader if your products or services provide a solution to the problem, or answer to the question they have been looking for.

If you would like a blog for your business, but don’t have the time to dedicate to it, or the skills to set it up yourself, Seven Creative web design in Sheffield can help. And if you’re stuck for original, interesting content, we can take care of that too by writing the articles for you, as often as you like! For more information, contact Seven Creative on 0114 383 0711 or visit our website for more information.