Archives for July 2015

3 Reasons Why Your SEO Strategy Should Revolve Around Organic Content

organic content SEO SheffieldThe ultimate goal of SEO as a marketing strategy is to drive high-quality traffic to your site. Through the combination of organic, high-quality content – and white-hat link building techniques – you can give yourself the best chance of doing this on an ongoing basis.

To help you achieve your ranking goals, it pays to have an experienced company doing the work that you require. Here at Seven Creative, we’re perfectly placed to help and continue to offer Sheffield SEO services to businesses on both a monthly and one off basis.

Focussing on the production of shareable, engaging website copy; we have a proven track record when it comes to successfully ranking sites across a wide spectrum of trades. With that in mind, we’ve put together a helpful guide to explain why organic content should continue to form the cornerstone of your SEO campaign.

Website Users Will Engage With Your Site for Longer

Concentrating on the development of content that offers genuine value to your target website users can benefit you in a number ways. Primarily, it will ensure that you’re providing your potential customers with useful information; that will ultimately persuade them to choose your services. As a result of this, it’s likely that those users will engage with your site for a longer spell of time.

This is something that Google will look fondly upon; as the longer a visitor spends on your site, the more the search engines will flag it as a valuable source of information. Finally, if the traffic your website receive likes the content on it, they’re more likely to delve into the deeper structure of your site. This means a reduced bounce rate and more subsequent points scored with the search engines.

Others Will Link to Your Content

When other web users start to link to your site, the subsequent SEO benefits can see you rise further up the ranking positions. If people see value in your business blog copy, they may feel compelled to share it across social media and other bookmarking sites; which can only have a positive effect.

Not only will the links built back to your site by this activity act as golden flags to the search engine algorithms, they will also raise exposure of the shared content you’ve written and get in front of more potentially high-value website visitors.

It Gives You Website Copy to Strategically Optimise

The production of ongoing organic website copy will also provide you with a steady stream of site pages that you can carefully optimise for SEO purposes. Each new page presents a chance for you to integrate the search terms that you wish to be found for; whilst the accompanying meta data you can fill in is another factor the search engines will be weighing up when debating the value of your site.

Every page of copy that you produce can also be optimised with relevant images, which when added correctly can also give your site a boost. As long as you consistently stick to good practices, you’re sure to see an improvement for your website in the search engine ranking positions.

Sheffield SEO Services from Seven Creative

When implemented well, SEO can become a profitable long-term investment for your business. To speak to one of our SEO experts in Sheffield about tailoring a campaign to suit your needs, please don’t hesitate to call us today on 0114 383 0711.

 

6 Simple Ways to Get More Shares and Likes on Your Facebook Posts

like and share buttonLove it or hate it, Facebook is the market leader when it comes to social media channels. It was the first social network to surpass 1 billion registered accounts, and now boasts a massive 1.44 billion monthly active users. Creating content that gets shared and liked is every marketers aim. Whether you consider it an art or a science, here are 6 simple ways to get more likes and shares on your Facebook posts.

Use Eye Catching Images

Although it’s not recommended that you post an image each and every time, pictures do tend to have better visibility in the Facebook news feed. Images are simply easier to consume than text and will, therefore, get more attention from your fans. Make sure you share photos of high quality, though, and always those that will be of interest to your target audience. It’s also important that you include relevant links with your images so that you’re sending the traffic back to your website.

Ask Your Audience for Ideas

When you’re looking for ideas for a new bit of content, why not ask the opinion of those who will actually see it? Ask for feedback from people in your online community, influencers and customers. When you’ve taken on board their opinions and produced content you know will please them, they’ll be more likely to engage with it, share it, and comment on it. Because they’ve been part of the idea process, they’ll be more inclined to share the content with their audience.

Share Other People’s Content

If you want to encourage people to share your content, start by sharing theirs. If someone in your online community shares a piece of information that you think would be useful for your own audience, share it yourself. Of course, the creators of that information will be appreciative, and in turn be motivated to return the favour for you.

Incentivise Sharing

Another great way to motivate people to share and like your posts is by offering them an incentive to do so. The simplest way to do this is by posting an update informing your audience that every person who likes and shares your post will be in with a chance of winning a prize. Of course, the value of the object or service that you’re offering must be substantial enough for people to bother, but it needn’t break the bank. For example; a nail bar could offer a free manicure, a dog grooming parlour could put a free cut and dry up for grabs, and an SEO company could offer a free website evaluation – you get the idea!

Keep it Short and Sweet

Everyone is guilty of scrolling through their news feed and not being bothered to read a more lengthy looking post. Time is precious, and the nature of social media demands short bursts of information that are easy to digest. Research has shown that posts containing 80 characters or less get around 27% more engagement, suggesting that shorter posts are the most effective when it comes to engaging your audience.

Include a Call to Action

Inviting your friends, fans and visitors to share your posts can increase exposure. Create a simple call to action, for example, “Like if you agree” often works well, providing that the preceding statement is relevant. Or you could ask people for their thoughts, therefore encouraging them to comment.

Social Media Management Sheffield

As a Sheffield based social media company, we spend our days creating content for a wide variety of social media channels. Our ongoing Sheffield social media management services can include contributing to and monitoring the Facebook page for your business. Call us today on 0114 383 0711 today for more information about how we can help you.